South Philadelphia : Development News

Established in 2007 after years of inactivity (and formerly known as PhilaPride), Keep Philadelphia Beautiful (KPB) works to build and sustain vibrant communities through sustainable initiatives. Now, with a new director on board and a federal campaign helping channel funds, the organization is poised to tackle more complex programs.
 
KPB is the local affiliate of the federal non-profit Keep America Beautiful, a network of more than 1,200 organizations. The national office recently launched "I Want to Be Recycled," a campaign that encourages people to recycle. In Philly, that means continued funding for litter prevention, recycling education and waste reduction.
 
KPB has already helped collect thousands of pounds of trash, removed thousands of tires and generated thousands of pounds of recycling. Those are impressive feats, but new Executive Director Michelle Feldman (former Commercial Corridor Manager of the Frankford Community Development Corporation) wants to amp up KPB's local presence.  

"We're working on partnerships with various city agencies and offices, trying to launch new programs and make organizing community beautification efforts easier for residents," explains Feldman. "We want to encourage innovative ways to keep areas clean."
 
One example is an "art to trash" scholarship program.

"Registrants would submit a piece of artwork made from recycled materials, or materials that would have been thrown out," explains Feldman. "The winner would receive a scholarship for a class -- at an art school, perhaps, depending on who we end up partnering with."
 
The program, which is still in its infancy, would also create a temporary pop-up gallery. "We'd love to involve art in our future efforts, however we can," says Feldman. "We are working on an art and sustainability project coming soon to West Philly.”
 
"We want to keep doing what we have done," she adds. "Be a resource to those looking to spearhead community beautification projects, spearhead our own community beautification projects and be a partner to the City and the Streets Department however we can."

Source:  Michelle Feldman, Keep Philadelphia Beautiful
Writer: Greg Meckstroth

The Ralph Brooks Park at 20th and Tasker Streets will undergo an ambitious $275,000 renovation, transforming the basketball court into "Rucker Philly," modeled after the famed court in Harlem. But this isn’t just a project to fix up a basketball court -- if Jeffrey Tubbs and his nonprofit Urban Roots get their way, the project will be the first phase of a much larger neighborhood-wide revitalization effort.

The project's first phase is a head-to-toe makeover of the park, complete with the addition of a rain garden and a community garden, all thanks to donations totaling about $241,495 from the City, the Philadelphia Water Department, Urban Roots, the ACE Mentor Program, I.am.SP and Ritter & Plante Associates.

On May 29, Urban Roots launched a crowdfunding campaign on Lucky Ant to close the gap needed for the first phase's $275,000 figure as well as raise money for future plans.

The Park honors Ralph Brooks Jr., a seven-year-old boy who was tragically shot a block away in 1988.

With future phases, Brooks' legacy will be expanded beyond the basketball court. "If you don't play basketball it doesn't mean this project won't benefit you," says Jessie Fox with Here's My Chance, an organization assisting Urban Roots with their crowdfunding efforts.

Tubbs is looking to transform other city-owned parcels nearby to bring a variety of much-needed services to the neighborhood. These include an urban farm, a senior pavilion, new play equipment, public art, and sidewalk and street resurfacing.

If enough money is raised, plans for affordable housing, a sporting-goods store and a commercial kiosk that sells fresh produce to the neighborhood could come to fruition. Tubbs says the three additional park renovation phases will cost about $700,000.

"Everyone is really excited for the project and the benefits it will bring," says Fox. "The effort is bringing the community back together."

For more information on the project, or if you’d like to make a contribution, click here.

Source:  Jessie Fox, Here's My Chance
Writer: Greg Meckstroth

Representatives from five Delaware Valley schools were in Washington, D.C. earlier this month to receive a 2013 Green Ribbon Schools award; one school district also received a District Sustainability Award.
 
Similar to the Blue Ribbon Awards for educational excellence, the U.S. Department of Education grants the Green Ribbon Awards to schools that work to reduce their environmental footprint; improve the health and wellness of students and faculty; and integrate sustainability education into the curriculum. The region's winners were among 78 schools and districts chosen nationwide.
 
Notably, all Delaware and Pennsylvania statewide nominees this year were from the Philadelphia region.

"It's clear that there is a lot of local energy and interest for promoting sustainability in our schools," says Lori Braunstein with the Delaware Valley Green Building Council, who helped administer the school's applications.

Each honoree was recognized for different reasons. From newer suburban schools with solar arrays to older city schools boasting unique partnerships with the City of Philadelphia, each worked hard to prove its worth as a leader on sustainablity initiatives. 
 
The winning local schools are Albert M. Greenfield Elementary School (Philadelphia School District); Broughal Middle School (Bethlehem Area School District, Northampton County); Nazareth Area Middle School (Nazareth Area School District, Northampton County); and Westtown School (Chester County).
 
Lower Merion School District (Montgomery County) was awarded the first-ever District Sustainability Award.
 
"It's possible the schools can leverage the award to get additional funding or get to the front of the line for other sustainability initiatives," says Braunstein. "This can just be the beginning."

Source:  Lori Braunstein, Delaware Valley Green Building Council
Writer: Greg Meckstroth

The South Philadelphia High School campus features little green space and few outdoor play areas. This means that there are limited opportunities for hands-on learning outside of the classroom and few options for community gatherings.

To remediate the situation, the Lower Moyamensing Civic Association is partnering with the school to make the grounds more green and less gray. On April 9, they are launching a Greening Master Plan crowdsourced fundraising campaign. The organizers promise to transform the school's campus into a model of sustainability for both students and the community at large.

The campaign -- which is being hosted on Projexity.com -- aims to raise $26,300. That money will fund the planning process as well as a garden coordinator position at the school. Philadelphia-based design and engineering firm Roofmeadow will be in charge of developing a cohesive vision for the campus.

When completed, the renovated space will feature ground-level rain gardens, street trees, expanded vegetable gardens and a rooftop farm that will serve as an interactive educational platform. The salaried garden coordinator will maintain the improvements and lead programming for both students and the community.

According to Kim Massare, president of the Lower Moyamensing Civic Association, the fundraising drive arose out of necessity. "The school yard is already informally used as a park in the neighborhood," says Massare. "The Master Plan will formalize that activity."

The fundraising campaign will last 60 days, and be followed by a one-month design process led by Roofmeadow. Once that work is complete, grants and other funding opportunities will be sought.

For more information or to make a tax-deductible donation, click here.

Source:  Kim Massare, Lower Moyamensing Civic Association
Writer: Greg Meckstroth

This spring, the Pennsylvania Horticultural Society (PHS) is bringing together prominent landscape architects and civic horticulture enthusiasts for a three-day conference showcasing Philly landscapes. The event will launch Friday, May 17 in Center City.  
 
The conference, Civic Horticulture -- which is being held in conjunction with the Cultural Landscape Foundation -- will feature nationally recognized speakers discussing how Philadelphia has used civic horticulture (a discipline that bridges aesthetics, economics and ecological systems) to successfully shape the city's urban resurgence.
 
"The conference builds off what we've done to transform the city's public spaces," says Drew Becher, president of PHS. "A lot of the speakers have never been to Philly, so this gives us an opportunity to show how other places can learn from our example."
 
Free expert-led tours will follow the conference. Dubbed What’s Out There Weekend, this series of tours will showcase more than two dozen significant examples of Philadelphia's standout landscape architecture, including hidden gems in Fairmount Park, on the grounds of the Rodin Museum and at the Philadelphia Museum of Art.  
 
The conference will take place in tandem with the unofficial unveiling of a draft form of PHS’s new civic landscapes plan for Philadelphia, developed with PennPraxis. The plan is the first of its kind in over 20 years.
 
"In the late '80s or early '90s, a plan was completed that laid out landscape projects in and around Center City," explains Becher. "More recently, we looked at the plan and said, 'Wow, we completed a lot of the projects.' We decided a new plan was needed."
 
The new plan, which is still months away from being completed, includes proposals that are divided into three categories: image makers, place makers and partner makers.

With place and partner makers, improvements will be made to specific neighborhoods or significant plazas -- this is where small moves and neighborhood partnerships can make a big difference. Implementing a pocket park or a streetscape improvement program are examples of work in this category.
 
Image maker improvements, meanwhile, aim to improve the look and feel of major transportation areas and corridors in the city. Areas of interest include Philadelphia International Airport, Amtrak’s northeast corridor rail line in North Philadelphia, Girard Avenue over the Schuylkill River, Vine Street in Center City and Broad Street from Passyunk Avenue up to Temple University.
 
For these corridors, improvements could include illumination enhancements, gateway and signage improvements, art and object installations, planting and surfacing improvements, or landform creations and creative screening.
 
"[At the conference in May], we will introduce the many ideas in the plan and begin to reach out to the public for feedback," adds Becher. "From there, we’ll put together a cohesive plan and begin its implementation." Extensive public outreach is expected to begin in earnest in September.

Source: Drew Becher, Pennsylvania Horticultural Society
Writer: Greg Meckstroth

Earlier this month, the prospect of land banking in Philadelphia made serious progress when Councilwoman María Quiñones Sánchez and Councilman Bill Green reintroduced enabling legislation in the City Council. Now, a diverse advocacy coalition of builders, civic associations, realtors, design professonals and other anti-blight organizations is urging the bill's immediate passage. To aid their cause, PennFuture, the Philadelphia Association of Community Development Corporations (PACDC) and other allies have launched PhillyLandBank.org.

The establishment of a land bank allows a city to acquire or group parcels of land in a strategic manner, facilitating development opportunities. Most importantly for Philadelphia, it allows municipalities to acquire property while discharging liens and other claims, charges or fines in the process -- currently, many local properties languish, saddled by delinquient property tax bills.   
 
As Flying Kite has reported, land banking has long a topic of discussion in Philly. Many see it as an efficient strategy for dealing with the city's 40,000 vacant and abandoned properties. Currently, blighted properties drag down the total value of city real estate by $3.6 billion, or about $8,000 per household.

Up until recently, local land banking efforts have stalled -- mostly due to the fact that the state legislature had yet to authorize cities to establish them. That legislation passed the General Assembly in Harrisburg last October, finally giving cities this powerful tool and renewing the fight to bring a land bank to Philly.
 
PhillyLandBank.org is the movement's biggest advocacy tool to date. PennFuture's Andrew Sharp believes the website will allow higher levels of cooperation and communication between the diverse set of backers.
 
"The first thing we’re aiming for is getting a hearing on the bill in April," says Sharp. That hearing, he explains, is critical to reaching the group's goal of getting the bill passed by June.
 
Going forward, the website will send out emails, feature regular updates on the city's push to establish a land bank and offer lessons from land banks across the nation.

Source: Andrew Sharp, PennFuture
Writer: Greg Meckstroth

Valley Green Bank is expanding its regional reach by opening a new branch at Broad and Tasker Streets in South Philly. It will be the bank's first official foray into the area and its third location overall.

The bank opened its first location in Mt. Airy in November 2005, and quickly became known as an alternative to national banks for small businesses and developers looking for loans. For Valley Green Bank, being a "community bank" means small asset holdings, remaining locally owned and operated, retaining an ability to lend to smaller clients and conducting most of its business in Philadelphia. 
 
The bank is not entirely new to South Philly -- since 2010, a lending team led by Robert Marino has been operating here, leading to a strong collection of small business clients.
 
"In South Philly, it's apparent that businesses care about community and vise versa," explains Leslie Seitchik, director of marketing for the Valley Green Bank. "We want to be a part of it." 
 
Community banks also work to have a physical presence in the neighborhoods they serve. Thanks to that established portfolio of South Philly clients, the Broad and Tasker location is the perfect fit. (Valley Green also has commercial loan centers in Center City and Radnor.)
 
Valley Green promises to hold true to its original business model at the new location. "What has made us successful over the years has been our ability to lend when larger banks haven’t been able to," says Seitchik. "Because we’re small and nimble, we’ve been able to support the small business community."
 
Valley Green sees a lot of potential to expand its real estate client base in South Philly, along with the retail side of their business. "We want community members to come bank with us, to open up anything from a checking account to money market accounts," says Seitchik.

In keeping with the bank's vision, the design of the new branch opens up the building to the both streets with large windows, welcoming in the neighborhood. Designed by local firm Metcalfe Architecture and Design, the renovation is expected to be complete this June. 

Source:  Leslie Seitchik, Director of Marketing, Valley Green Bank
Writer: Greg Meckstroth

This past Thursday at the Academy of Natural Sciences, three teams were awarded the top prize in Infill Philadelphia: Soak It Up!, the widely publicized and much anticipated national green stormwater design competition. (Flying Kite previewed the contest in October.)
 
The event was a collaboration between the Philadelphia Water Department (PWD), the Community Design Collaborative and the Environmental Protection Agency (EPA). In all, 28 teams, 101 firms and 315 professionals from across the country submitted proposals that explored the potential of green infrastructure tools. Submissions came from places as diverse as Seattle, New York and St. Louis.  

Teams were asked to address the unique stormwater management challenges and opportunities at one of three Philadelphia sites. Each site embodied a different urban context and land-use challenge (industrial, commercial or neighborhood).

Submissions ranged from greening existing warehouse facilities to creating neighborhood-level EcoDistricts and tackling sewage overflow problems, to determining creative ways to green surface parking lots and large shopping centers.

Of the 28 entries, nine finalists were selected to present their entries to a jury and the public. The jury then selected three winners – one for each study area.
  
"We wanted projects that were innovative," explains juror Nathan Boon with the William Penn Foundation. "We also looked for submissions that could actually be implemented, ideas that can be replicated over many areas."
 
So many creative ideas came out of the exercise that PWD leaders plan to not only work with the winning teams but also the losing teams to make the designs a reality.
 
"Our expectations were far exceeded," says Joanne Dahme from the PWD. "It's given us so many new ideas for new ways to manage stormwater."
 
Over the next 25 years, PWD plans to spend $2 billion on green stormwater infrastructure improvements at varying scales across the city. Many of the competition’s ideas will be used as prototypes.

The three winners are as follows:
 
Industrial: "Leveraging Water + Plants in Zero Lot Sites," led by local firm Roofmeadow.
Neighborhood: "Greening the Grid," led by local landscape architecture firm OLIN.
Commercial: "Retail Retrofit," led by local firm Urban Engineers Inc. with Mathews Nielsen Landscape Architects of New York. 

Source:  Nathan Boon, William Penn Foundation; Joanne Dahme, Philadelphia Water Department
Writer: Greg Meckstroth

Just blocks from the Italian Market, Cedars Village, a 64-unit affordable housing development for seniors, is rising in what used to be a surface parking lot. Developed by the St. Maron's CDC and designed by Haley Donovan Architecture, the project offers a case study for delivering affordable housing with modern materials in a historic section of the city.
 
The project "has been welcomed by the neighborhood for it’s modern, yet contextual response," says Jim Haley, principal at Haley Donovan. "It is one of the few design-heavy affordable housing projects in Philadelphia."
 
"As with most urban projects, we had to make use of every square foot to make the project work," says Mike Donovan, another principal with the firm.

The architects had to find a balance -- they had to meet certain unit denisty requirements while avoiding designing a generic monolith.
 
"Our answer was to progressively step the street facing facades up as they moved back, carve out large chunks at the ground level and pay homage to the traditional Philly rowhome," explains Haley. "It allowed us to respect the history of the area, while still providing a solution that was dense enough for our client."
 
That was just the first of many design solutions the team came up with.
 
The site plan concessions called for 100 percent stormwater retention on site, something not easily done on an urban parcel. The designers used a building step back to create a private green roof. This helped them reach that 100 percent mark while also providing an added amenity for residents.
 
The project -- which was resurrected after years of dormancy through collaboration between developers, architects and community leaders -- is aiming for a spring completion date.
 
Source:  Mike Donovan and Jim Haley, Principals, Jeffrey Pastva, Architect, Haley Donovan Architecture
Writer: Greg Meckstroth

Come spring, the long-awaited eco-friendly reNewBold development will be well under construction at 16th and Moore Streets. Planned for the former site of the Francis M. Drexel School, the project is a big step for Newbold, a neighborhood undergoing major revitalization.

Once completed, the project will boast 18 owner-occupied townhomes and one corner commercial space. It’s the first privately financed new construction residential project in the area in well over 50 years. And to top it off, it screams green.

Designed by Interface Studio Architects in conjunction with construction manager Postgreen, the homes will feature bicycle parking, green roofs, bamboo flooring, triple pane windows and on-sight stormwater mitigation practices. The designers are aiming for a 50 percent reduction in energy use from a similarly sized home.

Developer John Longacre of LPMG Companies expects the first phase of the project to be completed before summer, with full build-out anticipated by the end of 2014. "We can have the units built and sold within 18 months of starting construction," he explains.

That achievement is a long time coming for Longacre: Developing this particularly property has been "quite a challenge" due to the arduous process of clearing the property’s title. "It’s taken several years for us to clear the property of numerous liens," he says. "Now we’re finally ready to move forward." 

Longacre sees the project as the "missing piece" in Newbold’s rebirth. "When [LPMG] came down here 10 years ago, there wasn’t much going on," he says. "Since then, we’ve strategically tried to bring businesses and residents to the area and tried to get slumlords to improve their properties."

That mission has been a success -- the area now features numerous South Philly institutions, including Ultimo Coffee, South Philly Tap Room, Miss Rachel’s Pantry and the American Sardine Bar.

Longacre is also aiming for affordability: units will range in cost from $250,000 to $325,000. Despite all the delays, three have already sold. 

Source:  John Longacre, LPMG Companies
Writer: Greg Meckstroth

In some cities, land use planning and zoning are the last places you’d look for news on cutting edge innovations. Here in Philly, we know better. This April, the Philadelphia City Planning Commission (PCPC) will receive a Best Practice Award from the American Planning Association (APA) for their innovative efforts integrating planning and zoning processes.

PCPC recently coordinated three distinct planning efforts simultaneously: the Citizens Planning Institute, Philadelphia 2035, and a zoning code and map revision.  

"I’m not aware of any other comparable city doing such a comprehensive planning treatment in such a brief period of time," says CPC Executive Director Gary Jastrzab.

Jastrzab and his staff began tackling these projects nearly four years ago. "The last comprehensive plan or major zoning revision was in the 1960s, so it was time for a modernization," he explains.

Four years and countless public meetings, hearings, drafts and re-drafts later, Philadelphia now has a regulatory environment featuring those three profound tools. The Citizens Planning Institute, PCPC’s education and outreach entity, encourages leadership and participation among residents, educating them on urban planning in their communities. Philadelphia 2035, the city’s first comprehensive plan in over 50 years, includes 18 specific district plans either completed, underway or about to get started. Lastly, the city’s zoning reform included both a rewrite of the city’s 50-year-old code and multiple zoning map revisions as recommended in the ongoing Philadelphia 2035 district plans.

"In any city -- let alone one as large and politically complex as Philadelphia -- undertaking either a comprehensive plan, zoning code rewrite, or citizen planner leadership program, would have been a major accomplishment," explains APA Pennsylvania Awards Committee chairman Dennis Puko in a press release. "Philadelphia through 2011 to 2012 did all three, and integrated them to achieve the most positive outcomes."

The Best Practice award for Philadelphia’s Integrated Planning and Zoning Process will be presented at APA’s National Planning Conference in Chicago on Tuesday, April 16.
 
Source: Gary Jastrzab, Executive Director, City Planning Commission
Writer: Greg Meckstroth

Since August, the Bicycle Coalition of Greater Philadelphia has been putting on monthly "fun rides" for anyone who wants to partake. Every month a different route is chosen, all with the same mission of highlighting the region’s bountiful infrastructure and programmatic pieces for local cyclists. This past Friday, the latest ride showcased another one of the city’s most cherished assets: South Philly’s famed holiday lights displays. 

According to the Bicycle Coalition's Diana Owens, the latest ride had the best turn out yet. "Typically we get two dozen or so participants," she says, "but on Friday we had 125 people sign up and 80 actually show up." 

Owens attributes the large turnout to the appeal of biking itself, but also credits the light displays in South Philly. "Biking has definitely become sexy in Philly," she says. "By now, everyone’s heard of the South Philly lights displays and people seemed excited to see them."    

Because of the large turnout, the mass of bikers split into six groups, some of which ended up taking slightly different routes. But not to worry—Owens said the light shows in the neighborhoods surrounding Packer Avenue were enjoyed by all who participated.

"It was a wonderful evening," she recalls. "All types of people came out for the ride and we got the attention of so many people on the street asking what we were doing." 

The rides are the latest effort by the Bicycle Coalition to engage the public. Two other programs, Safe Routes Philly and Bicycle Ambassadors, both promote biking and walking as fun, healthy forms of transportation in Philadelphia Elementary Schools and other forums. The Fun Rides connect riders with city neighborhoods, and take the Bicycle Coalition’s message to the streets. 

Because the rides have been so successful, they’ll continue to happen every month. While the Bicycle Coalition has yet to decide on where the next ride will be, Owens says to expect one right after the New Year.

To take part in one of the fun rides or another one of the outreach programs, visit the Bicycle Coalition’s website. 

Source: Diana Owens, Bicycle Coalition of Greater Philadelphia
Writer: Greg Meckstroth

Philadelphia is blessed with solid bicycle, transit and pedestrian-friendly infrastructure in and around the city’s streets. True, there are always amenities on our wish list—a robust Bicycle Sharing program comes to mind—but on an American scale, Philly is well positioned when it comes to multi-modal accessibility. 

This past week, the transit picture just got a little richer with the long-awaited passage of the Complete Streets Bill by the Philadelphia City Council. 
 
The Bill is momentous for every Philadelphian who uses city streets on a daily basis. Whether you bike, walk, drive, use transit or get around on a wheelchair, this bill is aimed to benefit you and your long-term mobility.
 
"The Bill accommodates all users of the street," explains Alex Doty of the Bicycle Coalition of Greater Philadelphia. "Look at Spruce and Pine Streets. Since the bike lanes were built, auto accidents have gone down and pedestrian safety has increased. It’s been beneficial for everyone."
 
Doty says the bill itself has two purposes. In the short-term, the bill will rationalize Philadelphia's traffic code regarding bicycles and bike lanes. This means better fining procedures and clearer communication to both the public and enforcement officials as to the actual details of the law.
 
In the long-term, it will require all public and private developments to consider their impact on streets and sidewalks. The Streets Department is currently fleshing out a Complete Streets checklist that each project will have to adhere to, ensuring all users of the street are accommodated by new developments or street improvements.    
 
"It’s a big step towards getting some place even better," says Doty on the prospects of Philadelphia streets becoming friendlier for all users. 
 
And according to Doty, that "place" is only a few months away. "The Streets Department is in the process of finishing the checklist" he says. "It will have to go through a public comment period and then be ready for final approval."

Source: Alex Doty, Bicycle Coalition of Greater Philadelphia
Writer: Greg Meckstroth

On December 17, URBN will take its sustainability practices to new heights with the installation of an alternative energy source at its home office in the Navy Yard. Called fuel cell technology, the new system is expected to cover 60 of URBN’s electrical usage, significantly reduce CO2 emissions and provide a return on investment within five years. 
 
Fuel cell technology is not a new discovery—it has been around since the mid-1800s. But it wasn’t until recently that utilizing the technology made financial sense, thanks to the work of a California-based company, Bloom Energy, specializing in on-site power generating systems using fuel cells. By leveraging breakthrough advances in science, Bloom Energy has made fuel cell technology affordable, reliable and clean.
 
"URBN has been researching alternative energy—wind, solar, fuel cells—for a long time, but until now we’ve never been able to make the financial component work," says Chief Development Officer Dave Ziel on the company's blog.   
 
Ziel put together an alternative energy committee to research different sources of energy and their related financial burden. After looking at a number of options, the committee agreed that fuel cells were the way to go for the company’s home office. They began working with Bloom Energy to develop a system specific to URBN’s needs.
 
The committee attained a $1.2 million alternative energy grant from the State of Pennsylvania and a $400,000 custom incentive grant from PECO to offset the costs. 
 
"The timing of this project was very fortuitous because there were incentives available," explains Pete Epstein, construction project manager with URBN and member of Ziel’s alternative energy committee. "The state was looking to support projects like this and PIDC [Philadelphia Industrial Development Coorporation], the stewards of the Navy Yard who had simultaneously launched green initiatives, were very interested in helping us apply for grants when they heard about what we were doing." 
 
Construction on the project began in August 2011 and early construction is expected to be complete this week. If all goes according to plan, URBN will soon become one of the first east coast companies to use fuel cell technology, capping off their biggest green effort to date. Considering the company’s long held devotion to sustainability at their Navy Yard campus, that’s no small feat.

Source: Dave Ziel, Chief Development Officer, URBN; Pete Epstein, Construction Project Manager, URBN 
Writer: Greg Meckstroth

As Flying Kite detailed back in late November, Avenue of the Arts, Inc. (AAI) partnered with the Pennsylvania Horicultural Society (PHS) to launch the "New Vision for South Broad Street" competition. The participants' mission was to continue the thoroughfare's original purpose as an arts and entertainment district but with a modern take. Ten architectural and landscape firms submitted ideas, and four were chosen as finalists. Now the list has been narrowed once again. From PlanPhilly:

A judging panel, overseen by Avenue of the Arts, Inc. (AAI) Chairman Dianne Semingson, has chosen Bohlin Cywinski Jackson and Jonathan Alderson Landscape Architects, Inc., to participate in Phase II of the “New Vision for South Broad Street” Request for Proposal (RFP) project. The two teams, selected from four finalists (the other two were LRSLA Studio and Cairone & Kaupp, Inc.) are charged with pushing forward a program to reinvigorate South Broad Street from City Hall to Washington Avenue.

The two firms will present refined proposals in early 2013 and one winner will be selected.