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On the Ground: Strawberry Mansion defines its boundaries

Strawberry Mansion, Flying Kite’s current On the Ground home, somehow manages to be both well-known and anonymous to most Philadelphians: On the one hand, "Strawberry Mansion" is one of the city's most distinctive and evocative monikers, but the neighborhood itself often lacks recognition. Now leaders of the Strawberry Mansion Neighborhood Action Center (NAC) and Community Development Corporation are launching a project -- in partnership with Flying Kite -- to help put their neighborhood on the map.
"Our neighborhood boundaries are pretty well set," said Strawberry Mansion CDC Board President Tonnetta Graham at an April meeting with Flying Kite. The region is north of Brewerytown and just east of East Fairmount Park, bounded by Ridge Avenue and 33rd Street to the west and W. Lehigh Avenue to the north, with a long diagonal piece of Glenwood Avenue completing the triangle.
For a long time, NAC and CDC members have wanted to launch a gateway project that welcomes residents and visitors to the neighborhood. (The CDC is actually housed out of the NAC facility on Diamond Street.)
"We’ve been trying to tie it all together so we could market it to developers," explains Graham. The organizations have been pushing to create and mount banners that would beautify Strawberry Mansion’s bordering streets and create a sense of pride and identity for the neighborhood. Graham and other local leaders hope that sponsorship dollars from local businesses or developers could help make the initiative possible.
Graham and NAC leader Lenora Evans-Jackson noted that besides having such clear boundaries, Strawberry Mansion has many ideal places for a welcoming touch, notably the numerous bridges that cross into the neighborhood. There are also big changes coming to nearby East Fairmount Park, where the Knight Foundation’s Reimagining the Civic Commons initiative will create the Discovery Center, remaking the site of an abandoned reservoir.

"It’s an ideal time to have something in place," insists Graham, who likes the idea of teaming with Fairmount Park or other partners for Strawberry Mansion banners bordering the park, or some other type of 33rd Street gateway.

Potential designs for the banners could include a slogan informally adopted by the CDC after a contest a few years ago: "Preserving our past, investing in our future," along with a Strawberry Mansion logo and a logo from the sponsoring organization, business, or agency.

With design and other practical support from Flying Kite, the Strawberry Mansion CDC and NAC brainstormed different phases and sponsorship packages for the project, which they hope could lead to 20 to 40 flags along the neighborhood’s iconic corridors.

Writer: Alaina Mabaso
Sources: Strawberry Mansion NAC and CDC leaders

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