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Northern Delaware burger icon expanding all over Philadelphia area

If you're jonesing for a hamburger, you may soon have a new fix nearby. Jake's Wayback Burgers, which started in 1991 as a few ultra-popular burger shacks in Northern Delaware, recently opened locations in Delaware, Chester, and Montgomery Counties, and plans to open its first location in Philadelphia soon.

These locations include Northeast Philadelphia, West Chester, and Chadds Ford. Northeast Philadelphia will be the business' first foray into the city, and will be located at Welsh Rd. and Roosevelt Boulevard. According to Jake's the target opening for the Northeast location will be in two to three weeks.

Jake's Burgers has been a staple in New Castle County, Delaware, consistently garnering local awards. As Gillian Maffeo, the marketing director at Jake's, puts it, the restaurant has a "cult following" in the First State. The original location in Newark hasn't changed very much, as it still has just four tables inside, picnic tables outside, and the original hand-made burgers and milkshakes. These burgers and milkshakes have attracted the accolades of Delawareans, as they have repeatedly been voted the "best burger" and  "best milkshake" in the state by Delaware Today and Delaware News Journal readers. This is despite stiff competition from another old-fashioned burger joint, The Charcoal Pit.  

The restaurant is currently flipping burgers in Wayne, Willow Grove, Springfield (Delaware County), Exton, Kennett Square, and Pottstown. Some of these locations have only been open a few months, while others have been open for a couple of years. With this in mind, there are a number of locations that will be opening in the coming months.

Maffeo is most enthusiastic about the role Jake's plays in the surrounding communities. Individual restaurants do everything from "fundraising events to cancer and diabetes walks," said Maffeo. The marketing director added that some Jake's locations will be serving turkey burger dinners at local homeless shelters for Thanksgiving. She was also especially proud of the diabetes walk that employees at the Exton location participated in.

To emphasize the popularity of Jake's burgers and milkshakes, the restaurant has begun to feature a "burger of the month" and a "milkshake of the month." While hamburgers and milkshakes will always be Jake's most notable offerings, the restaurant has expanded its menu beyond just those. The burger joint now sells all-beef hotdogs, turkey burgers, various sandwiches, and salads.

Source: Gillian Maffeo, Jake's Wayback Burgers
Writer: Andy Sharpe
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