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Pop city: PHS unveils pop-up retail for the holidays at the Comcast Center

The Pennsylvania Horticultural Society has already proven it knows how to pop with three po-pup gardens in Center City over the summer.

Now PHS is applying the concept to holiday shopping. On Monday, PHS launched its first Holiday Pop-Up Shop at the Comcast Center. The pop-up shop will be open from 8 a.m.-2:30 p.m. daily through Friday (Dec. 16).

The shop will have a heavy island influence, promoting the 2012 Philadelphia International Flower Show (March 4-11) and its theme, Hawaii: Islands of Aloha. The shop will feature tickets for the show and select PHS merchandise for purchase, like The Gift of a Tree and PHS memberships.

Also available will be "Dig It" t-shirts, PHS scarves and floral arranging cards. There are also daily drawings to win other prizes from stores at The Market & Shops at Comcast Center. Follow PHS on Facebook or use the #PHSPopUp hashtag on Twitter to play along.

Source: Stephanie Edwards, PHS
Writer: Joe Petrucci
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