Riffing off Benjamin Franklin, inventor, founding father, quintessential Philadelphian and all-around cool dude, Fairwear,
a Philly startup, promises freedom to pursue an active lifestyle while staying comfortable.
Founder Louis Pollack says the idea arose from the challenge of staying cool and presentable in everyday clothes while biking around Philadelphia, his adopted city.
Fairwear uses performance-based materials to create garments that are moisture wicking and highly breathable.
"Our apparel doesn't have a glossy lycra-like flair, nor does it have awkwardly placed pockets or technical trim," explains Pollack. "Fairwear is meant for a clean and comfortable transition from bike to boardroom to bar, in no particular order."
Fairwear’s line of men's button-down shirts is priced between $75 and $85.
The company sources everything domestically from Philadelphia or New York, and manufactures at a factory in Northeast Philadelphia.
"When I started I knew I wanted to source everything locally," recalls Pollack. "My desire to keep production nearby is partially patriotic but also makes sense logistically. Local factories offer a much higher level of craftsmanship because you can maintain close input on the process. Sending your stuff overseas to be made is scary because you instantly lose control and are trusting someone you’ve never met before."
Fairwear is sold at a handful of Philly-area bike shops, craft and high-end flea markets like Philadelphia’s Franklin Flea
, and at trade shows such as the upcoming Philadelphia Bike Expo
Pollack comes from a garment industry background and established the company earlier this year. As the company grows, he hopes to take Fairwear to larger national shows, and eventually open a brick-and-mortar location.
"We are always improving and tweaking details," he insists. "Stuff like material, fit and finish can always be made better. Our immediate reaction has been very positive. We want to continue supporting our early adopters, while sustainably growing Fairwear’s presence."
Source: Louis Pollack, Fairwear
Writer: Elise Vider