Arts and Culture : Innovation + Job News

It's mobile punk rock ice cream with the cutest darn name. Little Baby's is pedaling into Philadelphia, courtesy of three guys who approach the creamery craft like a rousing cymbal crash. Little Baby's makes its debut on May 21, when the fledgling company rolls out its custom built multimedia tricycle at The Kensington Kinetic Sculpture Derby, a fitting location for what is sure to be a steampunk delivery system complete with music, lights and an ingenious regulatory-compliant system that provides hot running water, created by local sculptor Jordan Griska.

Little Baby's flavor roster reads more like a set list for a show, with options that include Earl Grey Sriracha, Balsamic Banana and Cardamom Caramel. And that makes sense, since co-founders Pete Angevine, Martin Brown and Jeffrey Ziga are musicians and artists, not formally trained chefs.

"It's been mind over matter," says Angevine, who is also a drummer. "It's a strange, engaging, intriguing kind of fun."

Based in East Kensington, Little Baby's is already generating buzz, with articles in Zagat's, Meal Ticket and Thrillist. The fledgling outfit has a loose agreement with Pizza Brain, which will provide storage for Little Baby's full offering of twelve to fifteen flavors. At any given time, the Little Baby's trike will offer 6 of those flavors on a rotating basis. Little Baby's will also set up at private parties and events, tricycle optional. And Angevine reports that Green Aisle Grocery, on East Passyunk Avenue, will carry the frozen confection if you need your fix and the trike's not out and about. For up to the minute info on Little Baby's whereabouts, check them out on Twitter and Facebook.

Source: Pete Angevine, Little Baby's Ice Cream
Writer: Sue Spolan

Betsy Casanas is planting seeds in North Philadelphia. Using art as a catalyst for social change, Casanas has opened A Seed On Diamond Gallery on Norris Square. This past weekend, Casanas opened the gallery to the public with a show featuring two Philadelphia artists: Spot Lights Strobe Lights Street Lights is a multimedia work by Daniel Petraitiis, and H.O.O.F., Horse Owners of Fairmount, photography from Amanda Stevenson.

Norris Square is not your typical Philly arts destination, yet if you look on a map, Casanas' gallery is in an area surrounded by urban renewal, with Kensington to the east, Temple University to the west, and Fishtown to the south. Casanas, a muralist, teacher and community gardener, also co-founded Semilla Arts Initiative. "We've been taking over areas that have been neglected and abandoned," says Casanas, who along with fellow artist Pedro Ospina creates cultural celebrations, urban clean up projects, after school programs and student run community gardens. "I've lived in North Philly all my life," says Casanas, who was born at 4th and Somerset, an area unaffectionately dubbed the Badlands, with some of the highest crime rates in the city. Casanas got her degree from Moore College of Art and was the first in her family to graduate college.

A Seed on Diamond is housed in a formerly grand home overlooking Norris Square. Casanas and her two home schooled children live upstairs. "I was able to convert the first floor into gallery space," explains Casanas. Casanas neighborhood experience forms the basis for all her work. "I was painting when I was 14 and no longer allowed outside," explains Casanas, whose paintings are on a massive scale, sometimes stretching 13 feet in height.

Casanas is planning live events at A Seed on Diamond, and along with gallery shows, is bringing a new crowd to a formerly forgotten neighborhood.

Source: Betsy Casanas, A Seed on Diamond Gallery
Writer: Sue Spolan

For every dollar spent on tourism marketing, Philadelphia sees $100 in revenue, according to a new study highlighting the long term success of the Greater Philadelphia Tourism and Marketing Corporation's ad campaigns. The report, released by Longwoods International, provides dramatic evidence that marketing the city's image is serious business.

But wait, there's more ROI: according to the report, for every dollar spent on advertising, visitor spending created $6 in state taxes and $5 in local municipal taxes, a remarkable ratio of 11:1 in government dollars. Leisure hotel room nights have tripled in Center City, and since 1997, the city welcomes an additional 10 million visitors each year. In 2010, 37 million tourists came not only to see the Liberty Bell and the Rocky statue, but also to sample some of the local cuisine and enjoy the region's arts and culture.

The Power of Destination Marketing, written by Longwoods' CEO Bill Siegel, measures the impact of two tourism efforts in the United States: Pure Michigan and With Love, Philadelphia XOXO. Siegel, who has been charting Philadelphia's tourism marketing since 1995, spent a day in town recently to share the results of his study. "In 1994, Pew commissioned a study to find a replacement industry for job loss," says Siegel, who reports that results of the study pointed to a push for hospitality, something of an intangible in a city formerly known for Stetson hats and Botany 500 suits, among many other world famous manufacturers that closed or relocated in the 20th century.

Philadelphia's tourism marketing budget is between $10-12 million annually, the majority generated by a one percent hotel tax, with other sources that include funding from The Delaware River Port Authority, a regional marketing partnership with the Commonwealth of Pennsylvania, and an assortment of grants. In 2010, tourism was responsible for $8.7 billion in visitor spending here. Siegel says of his findings, "It's an increase that runs against the rest of the nation."

Meryl Levitz, President and CEO of GPTMC, added that the city's post 9/11 campaign, Philly's More Fun When You Sleep Over, was the most successful of any tourism effort in the United States. "Philadelphia does better when times aren't as good." Levitz terms Philadelphia a resilient destination, and credits social media. "In travel, word of mouth is the most important determinant for success," says Levitz, who looks forward to a summer of tourism love, with upcoming events that include Philly Beer Week in June and the annual Welcome America celebration in July.

Source: Bill Siegel, Longwoods International; Meryl Levitz, GPTMC
Writer: Sue Spolan

There's a new smartphone game in town, literally. If you've had enough of the aggravated avians, get on your virtual two wheeler and pedal over to Hipster City Cycle. And unlike Angry Birds, Hipster City has a narrative. "You start out living in Center City with a job as a paralegal," explains Port 127's design and coding team leader Michael Highland. "The goal is to blow all of your savings partying with friends and buying bike parts. As you move from neighborhood to neighborhood, the rent gets cheaper. We're turning the normal game progression around so that in Hipster City, you do something and get less." The final goal is to turn Binky McKee into a penniless cycling legend.

Highland sees Hipster City as more of an art piece, with an original throwback 16 bit soundtrack and very basic graphics that do a remarkably good job depicting the details of Philly neighborhoods. Graphic designer Keith McKnight faithfully recreated the orange tables at Pat's King of Steaks in South Philly, and in West Philly, you ride past hipster/student landmarks Koch's Deli, Allegro Pizza and Clark Park. At one point in the Northern Liberties map, you get to ride right on the El tracks, which Highland admits he's done in real life.

Highland says the game will officially launch for iPhone on May 19, and will take the average user about 10 hours to get to the end of the game, which also allows for competition with other players if you get lonely on the open road. Hipster City is simple to pick up, and meant to be played a few minutes at a time, taking the play through four Philadelphia neighborhoods in the process.

Highland, Kevin Jenkins and Keith McKnight all met at the University of Pennsylvania, and Alex Alsup went to Skidmore but is from this area. "Biking is nice, but harrowing at times," explains Highland when asked why the team chose cycling as a focus. "When I bike in Philly, my adrenaline is really high and I am in fight or flight mode."

Hipster City, which is entirely self-funded, also touched on a great marketing initiative which has brought them a lot of buzz without a lot of cash. Last fall, the group set up photo booths at events around the city, includings First Friday, and captured images of hundreds of local hipsters vying to become pixelated characters. There's a contest right now on the website: Visitors vote for their favorite three real people, and the top vote getters get to live forever in Hipster City. And, says Highland, cyclists from all over the world are spreading the buzz on biking forums.

"We're getting a lot of attention on international cycling boards and we're hearing that people in Taiwan and Dubai are excited to have the game."

Hipster City is unique among iPhone games in that it features a real world location, and Highland hints that other cities may soon be hipsterized as well.

Source: Michael Highland, Hipster City Cycle
Writer: Sue Spolan

Some creative types are great with ideas, but not so great with promotion. That's where Philly Side Arts steps in to offer career building marketing and promotional services for individuals and businesses in the world of art. It's run by C. Todd Hestand, who is also a part time instructor at The Corzo Center for the Creative Economy at The University of The Arts.

"About five years ago, a group of friends and I would get together to talk about our artwork. None of us had a website or representation," says Hestand.

Hestand put up the starting capital to build a site in which every artist had his or her own page with images and contact information. "We found opportunities at a better pace as a network than being frustrated individually," reports Hestand, who has just relaunched the Philly Side Arts site with tiered membership levels. Basic membership is still free. For individuals, the initial entry level allows you to upload five images, contribute to the blog, write your own profile and identify yourself as a Philly Side Artist. Businesses, such as galleries and collectives, can post basic information and a logo. A Premium level upgrade, which is just $5 a month for artists and $10 for businesses, greatly increases the amount of information on member pages.

Growth since the tiered launch surprises even Hestand, who reported that during our short interview, two new premium members signed up.

"Membership doubled in April 2011," says Hestand, who counted at the time of the interview 500 artists and 100 businesses on the roster, with about 25 percent at the premium tier. "The point is that the economy is changing. We have to accept what the new economy is going to look like, and where the growth potential really is," says Hestand. "The easiest thing for people to approach as a new source of revenue or employment is to be creative and just make something. It's a huge emerging section of our economy."

Side Arts allows people to spend time creating, not looking for opportunities. As for the name, Hestand drew inspiration from Tony Hawk's skateboarding video game series. One of the skate parks in the game is based on Philadelphia's JFK Park, but for legal reasons, was renamed Phillyside Park. Hestand separated the word because he envisions a future where there will be a multitude of cities in the Side Arts franchise. Watch out, Chicago Side.

Source: C. Todd Hestand, Philly Side Arts
Writer: Sue Spolan

With ebooks on the rise, The Wharton School of The University of Pennsylvania has launched Wharton Digital Press. Under the direction of Professor Stephen J. Kobrin, who is also an international economics expert at the school, Wharton is going full speed into the digital world in a partnership with Constellation, a division of the Perseus Books Group, which will handle distribution as well as print on demand requests for hard copies of books.

"I took over Wharton School publications 3 years ago," says Kobrin. "A year ago, a depression hit the market. Given our size, having published 81 books in a seven-year period, we got every excited about digital and ebooks and see it as a tremendous market opportunity which can bring a lot to the school in terms of understanding and participation."

Kobrin says that going electronic allows for the addition of graphics, video and animation.

"We think there is a lot of potential for ebooks, and demand will build over the next few years."

He adds that in addition to the multimedia aspect of electronic publishing, there's a lot of flexibility with book length, and does not think the typical 250 page book is the way to go. "We want authors' ideas expressed exactly in the way they should be." Shorter titles may be ten thousand words; longer books can approach sixty thousand. You might think that authors are all from the Wharton faculty. Not so, says Kobrin, who reports that 60-70 percent of writers will be unaffiliated with the school, but the editorial board is made up of Wharton faculty. Kobrin points to the demise of brick and mortar bookstores, and says that the Digital Press will use all the Wharton name has to offer regarding marketing and promotion, responding to the rapidly changing world of book sales.

Wharton Digital Press will launch three business titles in June, from authors Michael Useem, Peter Fader, and Mauro F. Guillem.

Source: Stephen J. Kobrin, The Wharton School
Writer: Sue Spolan

There's nothing like a little product placement to set fire to sales figures. When reality sensation Mike "The Situation" Sorrentino donned tops made by South Philadelphia clothing designer Street Star Lifestyle Brand, sales jumped, says founder Bobby Scalia, who personally creates each garment in his father's silkscreen studio on Passyunk Avenue in South Philadelphia.

Designs, some of which are embellished with Swarovski crystals, are flashy and heavy on graphics and text. "I started by accident," says Scalia. "I never meant to get into designing clothing. I am a computer technician." With no formal training, Scalia has created such popular clothing that the company's next step is to cut back on supply, with the goal of creating even more demand and exclusivity. Scalia and partner Jenn Tavares hand pick the boutiques around the US that are authorized to carry Street Star. The full line is also available on the company's website, and online sales have generated an international clientele.

Scalia designs tops for both men and women, introduced a line of studded hot shorts and mini skirts for ladies who can rock that look, and also designs for children under the Charmed & Dangerous label. It all started one day when he was helping out his dad in the silk screen shop and someone came in with a custom order. When word got out, more and more people came looking for Scalia's magic touch. "I started out with tattoo-like stuff and skulls, when Ed Hardy was popular, but I don't want to do that anymore," says Scalia, who's moved on to designs featuring scantily clad women, saints, sinners, crosses, Christ, the devil, the seven deadly sins, and an upcoming series of globally themed tops, each celebrating a country. Street Star is about to add a West Coast rep to the staff, and there's been some interest in getting Scalia himself on TV, who adds, "Everything's going pretty good."

Source: Bobby Scalia, Street Star Lifestyle Brand
Writer: Sue Spolan

A Temple University professor is teaching a dance class in England from his office in Philadelphia. Two dance instructors have teamed up for an international dance collaboration between students at Temple here in Philadelphia, and Liverpool John Moores University in the UK. Using the internet, dancers on both sides of the Atlantic learn and perform together. Earlier this month, Temple participated in the LJMU Spring Dance Festival without leaving Philadelphia. The performance is part of a four year project, culminating this fall, to push the boundaries of dance instruction and performance using technology.

Professor Luke Kahlich, Director of Temple's Center for Research in Dance Education, connected with Pauline Brooks of Liverpool John Moores University in the UK at an international dance conference in 2006. "What happens if we try to challenge the creative process over the internet?" Adapting existing teleconferencing tools, the two schools set up cameras in dance studios in Philly and Liverpool, allowing dancers to practice and eventually perform together.

Students added their own spin with Skype, Facebook, YouTube and online chat.

"Dancers are so used to having their bodies next to another human body," says Kahlich.

Over time, that sense of distance faded. A field trip to Liverpool helped, but Kahlich also remarked that his students are way ahead of him technology wise, and are used to remote communications in so many other areas of their lives. Dance pieces were choreographed through video. Kahlich says that every Friday morning for three hours, he sat at his desk in Philadelphia and worked via the internet with the group in Liverpool, where students were divided into two practice studios.

"I would see both groups in different spaces on my computer," he says. "At the end of the session, they would come into one space, and I would be a giant head on a screen in Liverpool. At the same time we archived sessions from different angles. I could access all of those to send notes for the next rehearsal."

The resulting dual performances in front of an audience took place in both locations simultaneously, with remote dancers projected life size on a screen in the theater of the corresponding event.

The Liverpool-Philly dance collaboration follows a larger trend in higher education, says Kahlich. More and more job postings require teachers to be tech savvy. And students add that dance needs to keep up with the technological world as well.

Source: Luke Kahlich, Temple University
Writer: Sue Spolan

It all started in a community screening room for Specticast, an all digital private network company that distributes film and cultural arts events via set-top boxes. Based in Center City, the company uses an efficient internet protocol rather than satellite to distribute programming such as simulcast concerts from The Philadelphia Orchestra and independent full length features. Mark Rupp, COO and co-founder of Specticast, says they're broadcasting to about 80 outfits right now, including The Bryn Mawr Film Institute and senior living communities like Waverly and the Quadrangle. By the end of the year, the company hopes to increase its reach to 200 outlets. The company also offers concerts from The Curtis Institute and broadcasts of Michael Smerconish's book club.

You may wonder if this is the same company that distributes simulcasts of the opera at movie theaters. "We are not the opera," says Rupp. "Our Digital Theater Network is a very different technology from the Met. They are done over satellite and distributed to the big chains." Instead, Specticast aims for the art house crowd, so outlets like The Bala Theater and The County Theater in Doyletown are prime targets. Specticast serves similar theaters across the country, and is aiming for a global presence with its plug and play technology.

Traditionally, says Rupp, movies are distributed as 35 mm prints, which are very expensive to create, ship and insure. "When our technology comes in, it fills a gap," says Rupp. Specticast can provide the same film digitally for pennies on the dollar on a 10 mpbs downlink. Subscribers pay a refundable $395 deposit for the set top box, and theatrical license fees that range from $250-$1,000 per film. For films and events that generate revenue in theaters, Specticast gets a percentage of the gross gate. The film or live streaming event is delivered to a 250 gig set top box, and is remotely deleted at the end of the rental period.

Specticast just announced a partnership with indie film distributor Monterey Media, which will open the door to a lot more feature film content, and with Monterey's Hollywood connections, Rupp expects that it won't be long before Specticast will be able to exponentially expand offerings through agreements with other independent distributors.

Source: Mark Rupp, Specticast
Writer: Sue Spolan

Top style and ideas for fledgling clothing brand Philadelphia Printworks come from the lovely and talented minds of April Pugh and Ruth Paloma Rivera-Perez. Headquartered at North Philly's Emerald Arts Studios at 9th and Dauphin, Pugh and Rivera-Perez are using T-shirt fronts to spread the word about issues and people they care about. "If people don't listen to NPR, or do their own research, there's a void, and that's what we're trying to fill," says Rivera-Perez, who cites a design based on concerns over fracking for Marcellus Shale natural gas.

And the message is more than just political. Some of the designs celebrate the contributions of lesser known cultural figures, like Nina Simone and Jean-Michel Basquiat. On top of the duo's designs, says April, PPW will take custom orders.

Rivera-Perez, who grew up in Cherry Hill, N.J., is also Political Science/Urban Studies student at Rutgers-Camden, graduating in the spring. Pugh also writes the April's Flowers tumblr. Both have been working about 36 hours a week at PPW as well, and report that starting up the new business feels like a full time job. On a recent Saturday night, the ladies were up past midnight building inventory.

When asked about sales targets for the coming year, Pugh and Rivera-Perez respond that it's less about sales and more about accomplishing the mission of providing a place for the community to speak through wearable art. PPW plans on opening up the studio for community workshops, where people can come print their own designs. They're also planning an artist residency program, with a resulting collection that will be on sale this summer.

Check the PPW blog and Facebook page for updates, or look for Pugh and Rivera-Perez selling shirts on First Friday at the corner of 2nd and Market.

Source: Ruth Paloma Rivera-Perez, April Pugh, PPW
Writer: Sue Spolan

University of Pennsylvania alum Larry Schoenberg has been collecting manuscripts for decades, and over the past twenty years has been sharing parts of his collection with scholars at his alma mater. This week, Penn Libraries announced the acquisition of 280 medieval and Renaissance manuscripts from Schoenberg, valued at $20 million, and part of the agreement is the creation of The Schoenberg Institute for Manuscript Studies.

Philadelphia is an international mecca for rare books, with world class collections at The Free Library of Philadelphia (the largest with over 2,000 manuscripts), The Library Company of Philadelphia, The Rosenbach Museum, and Bryn Mawr College. The Philadelphia Area Consortium of Special Collections Libraries lists 35 members.

Back at Penn, the goal with the Schoenberg Collection is to digitize the whole thing so that anyone in the world can access these historic documents without having to come to Philadelphia. Right now, the online collection is scattered among several sites, and with the exception of the recently launched Penn in Hand, many of the manuscript indexing pages are difficult to navigate.

"What we've done is made a commitment to the Schoenbergs to recatalog all the manuscripts according to the library standard," says Joe Zucca, Director for Planning and Communication for Penn Libraries.

The goal is to have all items scanned by 2012 to meld with Schoenberg's philosophy of combining rare and unique material with digital technology. Meanwhile, says David McKnight, the Director of the Rare Book & Manuscript Library, the 6th floor of Penn's Van Pelt is now undergoing an estimated $18 million renovation of the 6th floor, the Special Collections Center, to serve as home for the new institute, which will include classrooms and a digital media lab. McKnight is actively looking to hire a curator for The Schoenberg Institute, and is optimistic that the library can fill the position by the beginning of the new academic year. McKnight says that in addition to digital access, the Institute and its holdings will also be open to the public.

Source: Joe Zucca, David McKnight, Penn Libraries
Writer: Sue Spolan

It's the lush lifestyle magazine you don't have to be gay to love. The premiere glossy issue of G Philly has just hit the streets and it's a beauty. The eye-catching publication in an eight-inch square package and a spinoff of Philadelphia magazine, sharing staff and offices. Natalie Hope McDonald has a brand new job as editor of both the print publication and the online blog that aims to cover everything lesbian, gay, bisexual and transgendered throughout the Delaware Valley. "Our aim is to showcase the best of gay life -- what's fabulous -- while also having conversations about same-sex marriage, parenting, politics, health and other hot-button issues that really impact lesbians, gays, bisexuals and transgendered people we know," says McDonald, a longtime freelance writer and photographer who initially helmed the online component and took over the top post on the print side as well. "The G Philly blog kicked off in October of last year in advance of the launch of the first print issue, says McDonald. "It's where you'll find breaking news and interviews with famous folks, local movers and shakers, events, and issues that matter to LGBT readers."

The resemblance of the magazine to GQ is unmistakable, and McDonald concurs. "Philly deserves a gay magazine that looks as great as GQ but covers exactly what regional readers want to know about." In the past, Philadelphia's LGBT community relied on less aesthetically pleasing publications like the Philadelphia Gay News and Au Courant for its news. "We live in a time when the future of gay rights is unfolding every day," says McDonald. And, she adds, while G Philly is aimed at the LGBT community, you certainly don't have to be gay to pick up an issue. "Who doesn't want to know where to eat the best brunch or belt out your favorite show tunes, like, seven nights a week? Okay, so maybe that is kinda gay."

G Philly's relationship with Phillymag.com allows crossover: readers who come for the LGBT content can also click on the Health blog or the Philly Post of the parent publication. McDonald says that inclusive nature is what makes her job such fun. Look for the print publication at local shops and gay bars, sign up for an issue online, and find G Philly on Facebook, Twitter and Foursquare.

Source: Natalie Hope McDonald, G Philly
Writer: Sue Spolan

Steven Levy is coming home to Philadelphia to talk about his new book, In the Plex: How Google Thinks, Works, and Shapes Our Lives. Levy, who grew up in West Oak Lane and wrote for Philadelphia's early alternative weeklies in the 1970s, is now a senior writer for Wired Magazine and former chief technology writer and senior editor for Newsweek. He will be a guest of the World Affairs Council this Thursday, April 14, as part of a speaker series that draws international talent to Philadelphia. The event begins with a reception at 6:15 p.m., and Levy will sit down with Philadelphia Daily News music and technology writer Jonathan Takiff at the Arden Theater Company starting at 7.

Levy was given unprecedented access to the inner workings of Google's Mountain View, Calif., headquarters, also known as the Googleplex, where employees are treated to 3 meals a day, massages, haircuts and laundry service. Levy also traveled with young company managers on a world tour that provided an intimate view of cultural and technological thinking at the top.

While there are already several well regarded bestsellers on the business of Google, Levy says his perspective is a new one. "The honeymoon's over. No question about that. The halo has a few dents in it. It's an interesting time to be immersed in Google," says Levy, who sees the company having to come to grips with its immense power. "David has become Goliath. It's attractive and feisty when the little guy wants to do something audacious, but when the big guy wants to achieve the same things, it's a different story." Levy cites the company's longtime desire to digitize every book in the world, and how the initiative has sparked court battles, drawing opposition from unlikely corners, including Arlo Guthrie's lawyer.

Levy addresses the future of the massive company, which started out revolutionizing search but has expanded everywhere, even developing self driving cars. "Google has to do what no company in the technological arena has done," says Levy, who terms it the innovator's dilemma. "If some company leads and dominates by technological advance in one period, they are at a disadvantage to lead in the next period. They are so successful at what they do that they have a vested interest in maintaining their dominance. What's next will topple the current leader."

After all that intimacy, Levy still respects Google in the morning. "It's still an amazing company. As a company gets big, it changes. Google knew I'd come out writing about a few warts. By and large, I use the products myself." As far as Google's early creed of "Don't Be Evil," Levy says executives don't say it anymore, but it is still very much a part of the company's DNA.

Levy's Thursday evening talk will also address recent management shakeups at Google, as well as the company's influence on global political issues, such as the controversy in China.

Source: Steven Levy, Wired Magazine
Writer: Sue Spolan
Photo: Marion Ettlinger