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1K in 1 day, Wordpress for women event, gets local thanks to AWeber

A thousand women around the world will be getting help building their own Wordpress websites as part of the new One K in 1 Day initiative, a completely free event which takes place Sept. 9 and is organized by UK-based Startup Training School. Here in Philadelphia, AWeber will host a local, extended version of the program, with help from website designer Lisa Snyder of Silver Hoop Edge
 
"Startup Training School is a customer of ours," says Liz Cies, Public Relations Specialist for AWeber and event organizer. "We do email marketing software for small business." In addition to hosting the Philly meetup, AWeber is giving 250 free accounts to the first 500 people who register.
 
Women interested in participating need to register in up to two places: once for the international live webcast, which happens from 11:30 a.m. to 1 p.m., and once for the in-person event, which runs from 10:30 to 2:00 at AWeber's Huntingdon Valley offices.
 
The point, says Cies, is to assist women in establishing an online presence for business or personal use. "The big focus is to help women learn to market themselves online," says Cies.There will be Wordpress experts on hand, and registrants will receive a checklist of to do items prior to the event, such as purchasing a domain and finding a web host.
 
Other local One K in 1 Day meetups are scheduled to take place in Eilat, Israel and Austin, Texas. Organizers say building one's own website does not need to take lots of time or money, and women with children can participate completely online, in the comfort of their own homes.
 
Startup Training School, founded by Lea and Jonathan Woodward, hosts monthly online sessions to teach all facets of web based marketing and content creation. By the way, AWeber promises that there will be confections on hand.

Source: Liz Cies, AWeber
Writer: Sue Spolan

United By Blue's do-good approach to apparel working well, hiring 'several' in coming months

They do the work of a non-profit, but United By Blue is a for profit company. Started by Temple University grad Brian Linton, the clothing company, guided by a deep sense of social entrepreneurship, aims to clean up the world's waterways.
 
Linton, an American by birth who grew up in Asia, founded the eco-entrepreneurial venture in 2010. He says, "We sell sustainable apparel that leverages technology, social media and environmental activism."
 
Now 200 stores in the US and 60 stores in Japan carry the United by Blue clothing line, in addition to online sales. The company headquarters is at 12th and Callowhill, where seven are employed full-time and Linton says there are plans to hire several more staffers in the next few months. United By Blue is set to hire a full-time developer within the next few weeks, bringing a job that was previously outsourced in house. UBB also hosts up to eight interns per semester in the spring, summer and fall.
 
For every product sold, UBB removes one pound of trash from oceans and waterways through company organized and hosted cleanups. "We've done 85 cleanups in 17 US states, removing 138,000 pounds of trash, working with about 1,900 volunteers," says Linton.
 
UBB also has two major corporate partnerships. Subaru of America donated two new Outbacks in April 2012, and a co-branded line of apparel sells on the Subaru website as well as in dealerships. "We wouldn't have expected it from a car company, but they can move a significant amount of apparel. The Subaru customer is the United By Blue customer." UBB also partnered with Sperry, known best for its sailing shoes and apparel.
 
The concept behind the company name is that we are all united by blue. We all need water to live. Its not a theory; it's a fact.

"Life does not exist without water," says Linton, a seasoned world traveler. "Water on the streets of Philadelphia could be on streets of Beijing years later. If we mistreat water, the implications are for the whole world."
 
To date, UBB has been bootstrapped and is self-sustaining, and Linton says that the company will be looking to raise a round of funding this fall to pursue more retail outlets as well as bolster its online presence.

Source: Brian Linton, United By Blue
Writer: Sue Spolan

Growth by shrinkage: DocDep moving to Logan Circle, expanding offerings

Farid Naib founded Document Depository Corporation to solve a problem in his own business, and gambled that the organization of documents was a pain point for many venture capital and private equity companies. With the disappearance of physical file cabinets, DocDep, as it's better known, steps in to provide organized storage of business paperwork.
 
"When I sold my company to a publicly traded French firm, we were doing due diligence. We needed tax returns from Singapore from 4 or 5 years ago. We were running a pretty global operation," says Farid of his previous company FNX Limited. "We moved offices several times. Some things got misplaced; some things were in Japanese. We took a million dollar valuation hit because corporate governance didn't appear to be in place. GL TRADE, the company that acquired FNX, required a $3.5M warrant escrow. They held onto it for 3 years. For a little bit of software we could have avoided that pain."

The escrow was subsequently returned, but Naib saw a clear need.
 
The company, founded in 2009, is moving to new quarters at 2 Logan Circle in Center City, but rather than expanding physical space, it's contracting a bit, even as it grows in other ways. It is a fitting move for DocDep, which is all about efficiency and shrinking a business footprint to manageable size with two main revenue-generating products: Radar, for document management, and Sonar, specifically aimed at investment management for VC and PE companies and increasingly relevant in light of reforms brought about by the Dodd-Frank Act.
 
In 2010, DocDep received $100,000 in funding from Ben Franklin Technology Partners of Southeastern PA, and in 2011 raised a seed round led by Robin Hood Ventures.
 
"The DocDep plan for growth, now and in the future, is to continue expanding sales by consistently adding functionality and developing our products," says Naib, who is busy at work planning the company's next release to follow SmartCap, the free online cap table tool released in February of this year. "It will be a variation of the products we already offer; we will be developing an app that will cater to the High Net Worth Individual.  Just the like our apps we are currently offering, it will assist in the organization and management of critical information.  This High Net Worth Individual app will focus on managing personal investments and real estate, and organizing important information such as wills, trusts, and financials. "

Naib is also spending less time at DocDep HQ since he became an operating partner at LLR Partners, a growth private equity firm based at the Cira Center. He says has no plans at this point to sell DocDep. 

Source: Farid Naib, DocDep
Writer: Sue Spolan
 

In a better place: Project Liberty's newest participants get to work

Project Liberty has moved into a much better place, both literally and figuratively. The new media incubator announced its next trio of participants this week. Rumble, StartUP Production and Transout are all startups that have a good reason to be smack in the center of operations at Philly.com, helmed by Interstate General Media.

IGM, formerly known as Philadelphia Media Network, has moved from the iconic white tower at 401 North Broad to the old Strawbridge and Clothier building on Market Street between 8th and 9th. Project Liberty is a collaborative effort by Interstate General Media, the John S. and James L. Knight Foundation, which provided $250,000 in overall funding, Ben Franklin Technology Partners of Southeastern Pennsylvania, Dreamit Ventures (which just announced expansion to Austin) and Drexel University.

Joining Project Liberty is Cory Donovan, who relocated to Philadelphia from Virginia this past winter when his wife moved north. He takes on a newly created 20 hour per week post as Project Manager.

Mark Block, VP of External Relations for IGM, says, "We as a partner and The Knight Foundation agree there was room for improvement." SnipSnap, Cloudmine and ElectNext, which made up the first round of entrepreneurs at the incubator, experienced a number of challenges that have informed changes in the program's location, format and management.

"We addressed issues on a number of fronts," says Block. "The incubator sits in the exact center of the floor, with access to all divisions of the company. It's a fully open space, and an open environment." Block adds that participating Drexel Co-op students are seated between the IT Department and Project Liberty, becoming a liaison. Donovan's day to day presence is in contrast to the initial cycle, where guidance was only intermittently available.

Donovan and Block go way back, having attended Johns Hopkins for business school together a decade ago. "It's important that an institution that includes The Inquirer and philly.com provides resources for up and coming companies," says Donovan. "At the end of the day, our goal is that companies stay here in Philadelphia."

Of Donovan's previous work experience as the Executive Director of the Roanoke - Blacksburg Technology Council, Block says, "Cory's expertise comes into play. He knows the kinds of contacts and resources these companies are going to have to reach out to."

Rumble, whose founder Al Azoulay is from the Middle East, combines social sharing with mobile media.  StartUP Production's Zaahah is a social search engine, developed by James Sisneros, and Transout’s tapCLIQ breaks ground in the fast growing area of mobile advertising.

Source: Mark Block, Cory Donovan, Project Liberty
Writer: Sue Spolan

Free and Open Source Software Convention coming to Philly next month

The creators and supporters of free and open source software have always bucked the current of commercialization. It's events like FOSSCON, the Free and Open Source Software Convention, that allow developers to gather and gain strength in numbers. FOSSCON 2012 takes place Saturday, Aug. 11, at Venturef0rth at 8th and Callowhill. 
Organizers are looking for free software enthusiasts, user group members, coders and users to join them at the grassroots event, aimed at creating a common meeting place for people all over the Northeast US.
 
"We've been doing FOSSCON for 3 years now," says Jonathan Simpson, event coordinator. "The first year was actually in upstate New York, but we moved to Philly.  I live outside Philly myself so it's personally a lot easier running an event an hour away instead of several." Plus, he adds, Philly is a pretty FOSS-friendly city.
 
The event features six general-interest talks, and workshops on topics including development, community building, hackerspace activities, and more. Ubuntu PA and Hive76 will be on hand for demonstrations and workshops. 
The community will have a chance to explore topics from 3D printing to privacy. Keynote is Bradley M. Kuhn, Executive Director of the Software Freedom Conservancy.
 
"There are other FOSS events around the world and in the US," says Simpson, who mentions CPOSC in Harrisburg, and SELF, which serves the Southeasterm US. "This is the only one that goes by the FOSSCON name, but there is a longer term plan to spawn others."
 
FOSS tends to put control in the hands of users, says Simpson, and that represents a threat to the control of media companies, as well as to most of corporate America. "FOSS, as well as the culture it encourages, endangers that control." Simpson also cites Linode, which has been a conference sponsor for years, as a great example of a successful services based FOSS company.
 
"The temptation to close the source of software is real, especially in the startup world where competition is really aggressive. FOSS are beneficial in the long run, but those benefits are often ignored to protect short term gains. Reminding computer scientists and entrepreneurs of the benefits of FOSS, and that their latest project is 90% dependent of those FOSS softwares, is important work," says Simpson.
 
Basic admission to FOSSCON is free, but organizers encourage attendees to level up to paid admission of $25 to help keep the event open to as many people as possible.

Source: Jonathan Simpson, FOSSCON
Writer: Sue Spolan

DreamIt's new managing director eyes 'high-impact' expansion

Bringing Karen Griffith Gryga on board as Managing Director at Dreamit Ventures last month has a whole lot of strategic advantage. The co-founder of FashInvest and Executive Director at MidAtlantic Investors Group, Gryga provides the five-year plan for Dreamit's growth. DreamIt has cachet in the startup world.

Continuing to grow an international presence, Gryga joins Managing Partner Kerry Rupp overseeing day to day operations. Rather than see the accelerator as discrete cycles, Gryga's vision extends to overall growth down the line. "Kerry and I are joined at the hip these days," says Gryga, who holds a dual Wharton MBA and  Masters in Computer Science from the University of Pennsylvania.
 
Gryga is a multitasker. Her background in computer systems dovetails with her interest in fashion and design, and her venture capital chops will facilitate oversight of DreamIt operations in both geographic and fiscal progress. "The idea is an expansion of resources," she says of her dual experience in raising and managing funds. "I started in the industry in the early 90s. The Dreamit model is so compelling. You have very successful entrepreneurs in both the founders and the companies. It's almost harking back to the original days of VC."
 
Gryga cautions that Dreamit's accelerator model is not infinitely scalable. "The power in the model is the intensive hands on process between mentors and entrepreneurs. The focus is on expanding in a way that's high impact, not that's everywhere." 
 
Now in its New York/Israel cycle for summer 2012, Gryga is putting her many talents to use as a mentor for Israeli Dreamit startup Bazaart. "They really had a good tech foundation in terms of proprietary technology. It's very early in the development of their product. We put in a lot of brainstorming into focus, direction and approach. Within a matter of weeks to arriving in the US, they met with the CEO of Free People and the Hearst Media CEO. They're having conversations you would never expect anyone in a pre-beta state to have."
 
Gryga reports that the Dreamit managing team is now sifting through around 400 applications received by the July 6 deadline for Philly's fall 2012 program. Participating companies will be announced in late July or early August and once again will be in residence at the University City Science Center.

Source: Karen Griffith Gryga, DreamIt Ventures
Writer: Sue Spolan

Are Energy Commercialization Institute's investments approaching critical mass?

Sometimes it's the small things that make a big difference in energy efficiency. The Energy Commercialization Institute awards grants to cleantech startups with a proven track record.  Bird droppings on solar panels are a literal barrier to efficiency. Not something you think about, but it makes sense. Shu Yang, PhD., a researcher at the University of Pennsylvania and one of five recent ECI grant recipients, earned  to develop a nonstick coating for photovoltaic cells.

ECI also funded Drexel profs Emin Caglan Kumbur, Ph.D and Yury Gogotsi, Ph.D for energy storage technology; Alexander Fridman, Ph.D, leading a Drexel University/Temple University team to create clean energy from biomass, coal and organic wastes; a new electrospinning/electrospraying process for energy fuel cells from Drexel's Yossef Elabd, Ph.D; and a Drexel/Penn initiative to create thin-film solar cells from Andrew Rappe, PhD. Total for the recent round was $500,000.
 
The ECI is funded by the State of Pennsylvania and created by a consortium that includes Ben Franklin Technology Partners of Southeastern Pennsylvania, Drexel, Penn and Penn State. 
 
It's a new focus on commercialization, says Tony Green, PhD., Director of the ECI as well as its forbear, the Nanotechnology Institute. "The NTI model led to the ECI model which led to EEB Hub," explains Green. "The difference is that NTI is based on a platform, while the ECI is an application." Rather than focus on nanotech, the ECI mission is not about any specific technology. "The buzz phrase is alternative and clean energy."
 
For the first time, says Green, the ECI is now getting metrics on commercialization, licenses and jobs created through ECI grants. While the state-funded NTI has a 10-year track record, Green and company are about to release a semiannual report that credits ECI with the creation of over 50 jobs in the last two years.
 
"We have already accrued almost 150 intellectual property assets, applications and issued patents," says Green. "We've executed 18 licenses and options. With only 700K project funding, we've created three startups in the last year, and that number is going to grow. Universities are doing a lot better at commercializing technology. ECI projects are not technologies that are basic research. The intellectual property already exists."
 
Green looks to MIT and UCSD as big names in higher ed tech commercialization. "We can do the same thing, but not through a single institution. It's a consortium." The cumulative capabilities are much greater, says Green. The ECI also works with small institutions like Fox Chase Cancer Research Center and Philadelphia University, where there might be one researcher doing groundbreaking work. "We want all boats to rise," adds Green.

Source: Anthony Green, ECI
Writer: Sue Spolan

Social entrepreneurship agency Here's My Chance doubling staff, expanding to Chinatown

How about another new approach to fundraising? One that's exciting and fresh, with cool graphics and appealing content? That's the secret to the success of Here's My Chance, co-founded by David Gloss and Kevin Colahan. It's social entrepreneurship done right, without the guilt.

"Its a strange psychological trick," says Gloss, the CEO. "People pour their hearts and souls into the work they are doing and then feel awkward or unworthy when going out to seek financial support."
 
With a quickly growing team, now headquartered in Old City and expanding to offices in Chinatown, Here's My Chance removes all the negativity and creates a shining path to doing good. "We design custom campaigns for corporate brands and nonprofits that rally people around their cause." says Gloss, who brings a dual purpose background to the endeavor.
 
Prior to HMC, Gloss worked in venture capital and received his MBA from Temple University, but was raised by old school social entrepreneurs. Carelift International, the Philadelphia based medical relief charity, was founded by his parents in the 1970s. 
 
While at a meditation retreat, Gloss says he was struck by the idea that he could do next generation fundraising, rallying massive digital communities using game mechanics, driving people to do good things. That was back in May 2011. Today, HMC has employees in DC, Boston and New York, with the core creative team here in Philly. 
 
HMC is hiring, expecting to expand staff from 8 to 15 in the next year. "We're going on a hunt for graphic designers, developers, creative directors, and project managers," says Gloss. "We are building an agency with a unique philosophy." 

Source: David Gloss, Here's My Chance
Writer: Sue Spolan

Roots of innovation planted with 15 new Philly Fellows

Literacy, health, poverty, and the greening of the city. It's all in a year's work for the newest recruits to Philly Fellows. Now heading into its seventh session, Philly Fellows was founded by two Haverford College grads with a dual mission: to support recent college graduates as well as urban change.
 
Philly Fellows just announced its newest class of 15, to begin a one year program of service to the city July 30 in cultural, educational and social-service organizations including Philadelphia Youth Network, Project HOME, Calcutta House, Fleisher Art Memorial, and The Pennsylvania Health Law Project. Co-founder Tim Ifill reports that Philly Fellows received a total of 123 applications for the 2012 class.
 
Each Fellow receives $12,191 for the year, health insurance,student loan forbearance, a transportation allowance and a $5,350 education award, all through the AmeriCorps*VISTA program. 
 
They're either graduates of local colleges, primarily Bryn Mawr, Swarthmore, Haverford and the University of Pennsylvania, or they grew up in the Delaware Valley and attended schools outside the local area.
 
It's a real world Real World. A gentle extension of college life, each participant commits to 40 hour work weeks at a non-profit, sharing co-ed quarters with 4 to 6 others in one of three group houses located in West Philadelphia, South Philadelphia, or Northern Liberties.

"About two-thirds of our graduates end up staying in Philly, and a handful are hired by their host agencies," reports Ifill, who counts a total of 102 alums, with 16 more graduating from the 2011 program at the end of this month. Erika Slaymaker, who worked at Project HOME this year, says. "I am staying on next year to continue to implement the projects that I started as a Philly Fellow.  Julia Cooper, who is a part of the incoming group of Philly Fellows, will be joining me to create an Environmental Sustainability Team at Project HOME."
 
The deadline for applications to next year's class is January 2013, and host agency deadline is November 2012.

Source: Tim Ifill, Erika Slaymaker, Philly Fellows
Writer: Sue Spolan

TechCrunch blows through Philly for one-day stand; Monetate still hiring

TechCrunch held its first Philly Mini-Meetup on June 19 at The Field House, across from Reading Terminal Market. Billed as an "evening of networking, fun, and bacchanalian pleasure," the usual Philly tech folks came out to drink enough beer to live up to the party hearty reputation of the city. 
 
About a dozen local companies set up tables, including Interact's Anthony Coombs, who was responsible for getting the national tech media blog to the city; Audrea Parrack handed out black Monetate T-shirts. She reports that the Conshohocken company is still hiring at breakneck speed, and is looking to fill 52 more positions by year's end. The company now employs 103.
 
"We wanted to meet people in Philadelphia under an umbrella of neutrality," explained John Biggs, East Coast Editor of the AOL-owned tech news site that has about 1.6 million RSS subscribers worldwide. Philadelphia, unlike New York and Silicon Valley, does not need a DMZ for tech gatherings, as the community lacks a cutthroat nature, but tourists from TechCrunch can be forgiven.
 
There was no set program, as Biggs was more interested in gathering local intel. When asked if he had met any standouts, he mentioned a startup that's working on RFID technology for supermarket checkout. "It's like EZ Pass for grocery stores." He could not, however, recall the name of the company. Camera in hand, Biggs can also be forgiven for snapping shots of the most attractive females in the crowd.
 
The event drew about 350 people, and did not offer much to the local community other than a chance to strut its stuff in front of the highly regarded news site. And some snacks. And one free beer per person. Philadelphia is the third stop in the TechCrunch national tour; New York and Washington DC were stops one and two. The event moves on to more states across the US including Georgia, Missouri and North Carolina.

Source: John Biggs, TechCrunch, Anthony Coombs, Interact, Audrea Parrack, Monetate
Writer: Sue Spolan

Chasing elusive healthcare innovation: IBX Game Changers Challenge applications due soon

The Independence Blue Cross Game Changers Challenge is now accepting applications, and the window to enter closes on July 10. The idea is to link the muscle and financial power of big health care with the energy of startups in an effort to drive change.
 
"This is a huge opportunity," says Tom Olenzak, who, as a full-time consultant, is helping to run the Game Changers Challenge, which draws on the partnership of IBX, Wharton Entrepreneurial Programs, the Department of Public Health of the City of Philadelphia, Venturef0rth, and ?What If! Innovation Partners. 
 
Applicants have until July to submit proposals aimed at improving the overall health and wellness of the Greater Philadelphia region. New companies, applications, technology, products, programs, and services that promote health and wellness are all welcome to enter. The prize is $50,000 for up to three winners, who will be notified by the end of July.
 
"Health care legislation has forced people to think about change," says Olenzak. "We've been stuck in an employer based sales model."

While most individuals consider themselves insured by a particular company, insurers are actually built on a B2B model, selling to employers, not employees. That's why customer service at an insurer can be quite frustrating. It's not a detail most people consider while on hold trying to get information about a claim.
 
Making change in healthcare is daunting, even to a seasoned professional like Olenzak, who's been in healthcare IT for 20 years, and reports that innovation in healthcare has always been the next big market. 
 
Olenzak sees the regulatory process as a barrier to innovation. "There's been a ton of innovation on the care side," but not on the business side, adds Olenzak. "The challenge in health care is that open and transparent transactions are almost unheard of."
 
With an economy that continues to struggle, and cuts in reimbursement, Olenzak says healthcare focused acclerators are on the rise around the country, and points to Blueprint Health in New York, Rock Health in San Francisco, and Chicago Health Tech.
 
Here in Philadelphia, Venturef0rth hosted the first ever Startup Weekend Health at the beginning of this month, and there are plans in the works for a Philadelphia based health care accelerator, details of which cannot yet be disclosed.
 
"Once you start pulling on one thread, you find it's attached to 16 more," says Olenzak of the complicated field of health care innovation. "We're at a stage where we need a larger platform like an insurer or a health system to get involved to make a difference."

Source: Tom Olenzak, IBX Game Changers Challenge
Writer: Sue Spolan

Old City interactive shop I-SITE hiring four for new international projects

I-SITE, the super groovy interactive agency with an international clientele, is hiring. "One project manager, one developer, one contract Drupal programmer, and also we need a contract designer for the summer. So there will be four new faces working with the team in the next few weeks," reports Ian Cross, President and CEO. 
 
Cross, who also operates burlesque-a-go-go hot spot The Trestle Inn, says Project Manager Jessica Chappell is moving to the UK, and one of the company's programmers is going freelance. "That said, we are growing and taking on more projects. I-SITE is a seven person core team – all about open collaboration, problem solving, and coming up with innovative digital," explains Cross, who hails from the UK.
 
Offering graphic design, animation, app development and website management, I-SITE has several international projects in the works, including one in Iceland that deals with beverage development, and one in Africa aimed at animal conservation, according to Cross.
 
"We're doing more app development for smartphone and tablet," says Cross, who lists projects with Deloitte, Sprout, and the Cornell University Lab of Ornithology. "It' a nice mix of corporate and social causes. We also just launched an iPad app highlighting the housing crisis in Northern Armenia."
 
The company, located in an expansive space on 3rd Street in Old City, even operates an online audio program and just released MUSIC MIX VOL.14 - I've Got a Bike (You can ride it if you like). Look for Volume 15: Whiskey and Go Go mix, to be released this Thursday.
 
"We’ve always been boutique," says Cross, who says he's created a great team of people who are cross trained and can communicate well directly with clients. While I-SITE has has a few more or less employees over time, it has never employed over 15. "These days we're lean and mean – the way I like it," says Cross, who reports that out of the four open positions, he's already got strong candidates in mind for two.

Source: Ian Cross, I-SITE
Writer: Sue Spolan

Venturef0rth welcomes new companies, hiring office manager

Three-month old Venturef0rth is growing fast, and announced this week that DreamIt Ventures grads Cloudmine, MetaLayer, Grassroots Unwired and SnipSnap have all taken up residency at the incubator, located in an in-between neighborhood the team has dubbed Southern Liberties. Elliot Menschik, Jesse Kramer and Jay Shah even registered the domain solib.org to help classify their spot at 8th and Callowhill, which is neither Center City nor Northern Liberties.
 
Opening its doors just three months ago in March 2012, Kramer notes that the endeavor is picking up momentum with the goal to enable the next big thing. Certainly, Cloudmine qualifies. From its original founding three partners, the back end mobile solutions provider has grown to nine employees, and occupies the entire eastern section of Venturef0rth.

"They had us when we came in and saw the space," says Cloudmine co-founder Brendan McCorkle. "I have to keep the engineers happy."

McCorkle says his team looked all over the city, seriously considering a standalone office in Old City that was the former home of Indy Hall. But looking forward, McCorkle knew that Cloudmine would soon outgrow that space. Also, adds McCorkle, "We offer our customers pay as you go pricing, and that's what they're doing here."
 
With eight companies in residence, and one already graduated, Menschik says, "We built Venturef0rth to be an inspiring place to work. It attracts certain types, and repels certain types. You can see when they walk in whom it resonates with. They either love the 14-foot ceilings or think, 'How am I going to have a conversation here?'"
 
Russ Oster, whose Grassroots Unwired adds mobile connectivity to door to door campaigns nationally, was the first paying tenant in March.

"We looked at all the coworking options, and realized that with Venturef0rth, you also get the wisdom of the three co-founders."

Within a week of moving in, Grassroots Unwired received a term sheet from a West Coast VC, and got great advice on handling the process. "We did close our seed round based on that term sheet," says Oster.
 
The company that's moved on is Lessonsmith, which has merged with Defined Clarity. Founder Dan Lopez is Venturef0rth's first alum.
 
Venturef0rth also announced that it's hiring. The team is in search of a killer office manager, which includes the task of keeping the refrigerator stocked with local craft beer.  

Says Kramer, who comes from a marketing background, "Think about every brand that you love. There's not one thing that makes you love it. You want to identify with it because of a variety of attributes."

Source: Elliot Menschik, Jesse Kramer, Brendan McCorkle, Russ Oster, Venturef0rth
Writer: Sue Spolan

Educational strength in numbers: The School Collective connects teachers with good ideas, hiring

There's a lot of talk about technology and education, but most of the time, the conversation is about individual schools implementing technology. In the case of The School Collective, a social entrepreneurship startup based in Philadelphia, technology becomes a way to link and improve all schools at once.
 
Sebastian Stoddart, one of the co-founders, says "We originally came up with the idea at Oxford University. Alyson Goodner and I were both studying for our MBA. The education problem is bigger than just one issue. We identified an element of the education world where we can actually make a difference." 
 
The School Collective joins teachers across schools through a website where educators can share best practices through lesson plans, materials, and instant communication. Currently there are over 1,700 members sharing nearly 21,000 documents and over 36 thousand lesson plans.
 
Stoddart, who remains in the UK but visits town 3 to 4 times a year, says it was Goodner's enthusiasm and energy that drew him into the project. "She's incredibly passionate. It's her one focus and one mission. From my standpoint, it's a real chance to use innovation to improve education. It's an opportunity to reshape an existing model that isn't working."
 
Coming from one of the most venerated learning institutions in the world doesn't hurt. "One thing you get from Oxford is a hands on teaching style," says Stoddard. "You work directly with a tutor, and there are 2 to 3 other people in the room. The difference of that model to Philadelphia education is huge. Oxford is an incredible education, and it gives you a massive desire to give that education as well."
 
Goodner adds, "I am not British. I was born here in Philly, and ended up at Oxford, a place where people gather to talk about global change. Here in Philadelphia we get a fairly bad rap. People say, education reform here in Philly? Good luck with that. But there has been movement. There are amazing people doing reform work in Philly."
 
The School Collective, says Goodner, gathers revenue via a freemium model. Teachers sign up for free or pay $5 per month to access the full functionality of the site. Organizations can also subscribe to the site using a tiered model.
"The School Collective is built to give benefit to every user on the site," says Stoddard, who compares traditional teaching tools that are brought in by the principal, but offer no benefit to the teacher, "From the beginning we wanted this to be something teachers would want to be on."
 
An essential key to The School Collective's success is Goodner and Stoddart's professional development package, their hands on approach to teaching teachers. During a 10-hour workshop, The School Collective shows educators take the time to visit schools in person and explain exactly how to use the tools, resulting in a 98% acceptance rate.
 
With this level of success, expansion is on the agenda, although it would be difficult to replicate an Oxford-educated team. "We are looking to bring on a person full time similar to what I am doing, and a full time developer on Sebastian's side to build a team in Philadelphia," says Goodner, who plans on tapping into former Teach For America participants to find the right fit.
 
Currently, The School Collective serves a diverse roster of Philadelphia schools, including The William Penn Charter School, Stepping Stones, and The School District of Philadelphia. The plan is to expand to include parents and students, and to extend The School Collective's reach to neighboring states. 

Source: Alyson Goodner, Sebastian Stoddart, The School Collective
Writer: Sue Spolan

Philly as a model for social entrepreneurship examined as part of The New Capitalist Junto

Getting paid for paying it forward is the future of social change. Last Wednesday (June 6), Good Company Ventures hosted The New Capitalist Junto.

In the high-rise offices at 1650 Arch, formerly known as The Green Village, around 220 attendees gathered to consider the task of making Philadelphia a center for new capitalism. Based on the book The New Capitalist Manifesto written by Umair Haque, the business philosophy embraces sustainability, non-violence, equity and improving quality of life.
 
"Philadelphia has all of the infrastructure, in institutions, talent and beyond, to be a global leader in social entrepreneurship," says Technically Philly's Christopher Wink, one of the night's top rated speakers. "The intractable legacy problems we have in our big, old, industrial city, mean that this is among the most meaningful places in the world to confront the challenges that we need to solve most -- education inequality, crime, violence, drugs, poverty, joblessness and the like."
 
Joined by Mayor Michael Nutter and 25 local organizations from all corners of business and civic life including Robin Hood Ventures, EEB Hub and NextFab Studio, the goal, says Wink, "is to get a broad coalition and conversation happening around the region being a relevant, sensible and powerful hub for mission-minded ventures."
 
Good Company's Zoe Seltzer says, "It was a nice mix of engaged, yet wanting more.  Venture types curious about the social stuff and social types wanting us to reach further. As long as we have this diverse group talking, we've made a good start."

The idea of the Junto originated in Philadelphia in 1727, and was defined as a club for mutual improvement. P'unk Avenue, one of the evening's participants, has hosted a monthly junto for about 2 years.

Source: Christopher Wink, Zoe Seltzer, The New Capitalist Junto
Writer: Sue Spolan
 
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