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Coming round the mountain: Philly Startup Weekend 4.0

Here comes the one of the Philly tech community's favorite events: Startup Weekend Philadelphia. Version 4.0 is back at the Univeristy of the Arts, and is being organized by tech twins Melissa Morris-Ivone and Chris Baglieri, who take the reins from Brad Oyler. "UArts has always been incredibly supportive of Startup Weekend," says Baglieri. "The space encourages collaboration, offers teams plenty of space to work, and is in the center of town, with ample nearby parking, so convenient to all."
 
Morris-Ivone looks forward to standouts from April's event, which hatched Yagglo, Tubelr and SeedInvest. Those companies, among others, are still moving forward. And taking a cue from the concept of leaving a good thing alone to flourish. Morris-Ivone reports there will not be any dramatic changes. "It's a recipe that works," she says.

Adds Baglieri, "Every Startup Weekend is different in terms of the backgrounds it attracts, that's part of what makes every event unique. 4.0 has reached capacity on non-technical tickets. We're strong on the designer front too. While there's a good showing of developers, that's the area that probably needs the greatest promotion. I met Melissa at Startup Weekend 2.0 and that pairing has made a world of difference for me. As a developer, there's nothing quite like finding a partner in crime designer that you can work with. If there was ever a Startup Weekend in this city where a developer can find their designer match, 4.0 seems to be the best so far."
 
As far as judges, Baglieri and Morris-Ivone say Chris Fralic  of First Round Capital returns. "We set out to further diversify the judges panel a bit this time around, involving individuals outside the investor community." New faces on the panel are largely conversions from previous Startup Weekend coaches and include Bob Moul and Ted Mann, as well as Morris-Ivone's colleague Apu Gupta, CEO/Co-founder of Curalate.
 
You can register for Startup Weekend through Eventbrite.

Source: Chris Baglieri, Melissa Morris-Ivone, Startup Weekend Philly
Writer: Sue Spolan

Pizza Brain's viral dream opens in glorious reality in East Kensington

Walking into Pizza Brain is like walking into a dream. In 19 months from conception to grand opening, the combination museum and slice shop went from an idea in Brian Dwyer's head to multifaceted reality. "We want people to come in and have an otherworldly experience," says Dwyer, who hopes patrons feel grateful and confused, or perhaps the other way around. "You can't walk in and say these guys just phoned it in."
 
The public grand opening is tonight (Friday, Sept. 7) and at least a thousand people are expected, but earlier this week, we were treated to an intimate press preview. Located in the East Kensington section of Philadelphia on Frankford Avenue, Dwyer insists he doesn't care about the hype. But the New York Times has already been down three times, and there's a dedicated Wikipedia page. Dwyer's pizza collection is listed in the Guiness Book of World Records. "The second we got attention, we knew we had to deliver," says Dwyer.

Both Dwyer and co-founder Mike Carter say that while the neighborhood has a lot on offer, good pizza has been sorely lacking until now. Joe Hunter and Ryan Anderson are also partners. Pizza Brain's toppings range from standard to unusual, and it is a sweet potato, apple and goat cheese variety that is both one of the most unusual combinations and the tastiest. 
 
Dwyer, by nature an artist, says his collection of pizza memorabilia includes album covers, cartoons, comics, memorabilia and images. "When you look at the photos on the wall, you see America."

The custom built bar is fabricated from old pianos found on Craigslist. In the courtyard of what Dwyer describes as a weird hippie pizza commune, encompassing the pizza shop, Little Baby's Ice Cream and a number of residences, a large mural by Hawk Krall depicts famous Philadelphians like Ben Franklin and Tina Fey enjoying a slice.
 
Dwyer is a yarn spinner, a larger than life persona bursting with energy. The son of a schoolbus driver and a foreman at an air conditioning plant, he moved to Philadelphia from Syracuse to attend Temple University's film program. 
 
"There's tremendous freedom in putting your roots down," says Dwyer, who attributes the rapid success of the business in part to Circle of Hope, a community based non-denominational church. Additionally, people have simply shown up to pitch in, out of the blue, driving from as far away as New Orleans.

"A dream is typically up here and it's safe," says Dwyer, pointing to a head of fiery red hair. This dream has gone viral. And it's coming to a mind near you.

Source: Brian Dwyer, Pizza Brain
Writer: Sue Spolan (with help from David Greenberg)

Philly Geek Awards 2012: Girls, tears and robot-on-robot action

Philadelphia loves its geeky girls, as evidenced by the preponderance of female award winners at the 2012 Philadelphia Geek Awards. Geek of the Year went to Tristin Hightower, cofounder of Girl Geek Dinners, and Event of the Year went to Women in Tech Summit.

"Girls, if you are a little bit tech or geek curious, Philly is a good place to be," remarked Hightower. When CloudMine's Brendan McCorkle posted her quote on twitter, Nick Robalik quipped, "Maybe even binary-curious."
 
Geekadelphia's Eric Smith, co-organizer of the sold-out, black tie event with Tim Quirino, reports that an overflow audience of 500 attended at the Academy of Natural Sciences. "The museum was sold out last year, and was sold out again this year in record time," says Quirino. "It's incredible to see a packed house dressed to the nines just to support the local Geek community."

A sci-fi inspired, LED-enhanced podium glowed in an ever changing rainbow of color and video. The awards themselves, created by NextFab Studio, also glowed. The podium and visuals were created by Klip Collective. Quirino says of the awards, "NextFab took my robot illustration to a whole new level. Robotic lasers cut the form of the robot out of clear, thick, acrylic and etched the details in.  Imagine that. A robot creating a robot!  Then they built the base out of wood, which housed a simple electronic circuit that contained three LED lights that lit up the acrylic robot making it look like a hologram from afar."

"The passionate speeches by some of the winners were really quite moving. Scientist of the Year, Youngmoo Kim from Drexel University, and Geek of the Year, Tristin Hightower, gave particularly lovely speeches," says Smith. Adds Quirino, "Eric doesn't want to admit that he teared up a little bit. It's ok, Eric. I did too."
 
Kim says, "I was honored to be nominated alongside my Drexel colleague Andy Hicks, who does amazing things with light and mirrors using mathematics. And Paul Ehrlich is a giant in the field of population biology. Hopefully this award highlights the incredible work being done by scientists and researchers throughout the region.
 
"I met a bunch of people doing very cool things spanning all kinds of 'geek-doms.' I mentioned this during my acceptance speech, but I absolutely believe that within the auditorium, there's the collective intelligence, passion, and experience, in short the 'geekiness,' to address some really tough problems (education, unemployment, digital literacy) and transform Philadelphia. And I look forward to working together with everyone to make that happen. And whoever put together the podium (very cool trapezoidal obelisk with video projections on the surfaces) should receive a special award. That was awesome!"
 
Accepting the award for Startup of the Year, Curalate's Apu Gupta said, "We have to thank all the 13-year-old girls out there. Because they use Pinterest. Also, Brendan likes them." 
 
Other winners included Zoe Strauss, for her Foursquare campaign associated with the citywide photography exhibit earlier this year; BlueCadet Interactive won for Web Development Team of the Year; the Viral Project of the Year went to the Opera Company of Philadelphia's Random Acts of Culture, and Hacker of the Year was Georgia Guthrie. A complete list of winners can be found here, and you can see pics of attendees taken by Photobot 3000 here.

How drunk did Smith get at the afterparty that went for hours at National Mechanics? "No comment. Though if anyone found a size 10 shoe (right) at National Mechanics, please email me at [email protected]." We heard you had a big shoe, Eric.

Source: Eric Smith, Tim Quirino, Youngmoo Kim, Apu Gupta, Tristin Hightower, Phillly Geek Awards
Writer: Sue Spolan

Azavea and Temple prof team up to pack digital heat against crime

It's a new chapter in intelligence-led policing. Azavea, in partnership with Temple University's Center for Security and Crime Science, has released ACS Alchemist, a free open source software tool that harnesses census data for the purpose of reducing crime. Funded by the National Institute of Justice and helmed by Jerry Ratcliffe and Ralph Taylor, ACS Alchemist will be used by crime fighters and researchers nationally. 
 
ACS Alchemist has the power to be of immense value to police commanders in precincts and districts, city planners, as well as locally  to Commissioner Ramsey and team, says Ratcliffe. "Crime is not the best predictor of crime. Where crime was last year will not be where crime is this year." Rather, one must look at where crime was last year with the additional information of demographic changes.
 
"Normally, there's a census every ten years. In the intervening years, we have no idea what changes are taking place in the population," says Ratcliffe, a former East London police officer turned internationally known researcher. New immigrant groups or a surge in a particular age range can play a major role in crime analysis. Ratcliffe says that there are changes at the Census Bureau which will lead to a rolling collection process and yearly updates, which is a huge leap forward in terms of understanding demographic changes, poverty, unemployment and travel patterns. While the evolution of data collection is a great leap forward, tens of thousands of data points are stored online in a confusing and complex manner. Some researchers just give up, says Ratcliffe, who never meant to become an academic, but a mountaineering accident in his 20s retired him from active duty on the force.
 
"I've been working closely with the Philadelphia Police Department for nearly 10 years," says Ratcliffe, who has some programming background. He became interested in how changing demographics affect the likelihood of crime, but says the project required programming skills beyond his abilities. Enter Robert Cheetham of Azavea, who himself used to work for the Philadelphia Police as a crime analyst. "Azavea makes the indecipherable actually fathomable," says Ratcliffe.
 
Cheetham, for his part, says he has been working with the police in one capacity or another for a decade, and gives props to the current leadership. "Ramsey is very much interested in data driven policing. It's the center of what he did in DC, and he brought that set of ideas with him."
 
Previously, Ratcliffe worked with the Philly PD to create The Philadelphia Foot Patrol Experiment, during which violent crime was reduced by 23% by when teams of officers walked the beat past the city's most crime ridden corners. Incidentally, Ratcliffe says the number one reason for crime is not poverty, lack of education, drugs or poor upbringing. Rather, it's opportunity. 

Source: Jerry Ratcliffe, Temple University, Robert Cheetham, Azavea
Writer: Sue Spolan

1K in 1 day, Wordpress for women event, gets local thanks to AWeber

A thousand women around the world will be getting help building their own Wordpress websites as part of the new One K in 1 Day initiative, a completely free event which takes place Sept. 9 and is organized by UK-based Startup Training School. Here in Philadelphia, AWeber will host a local, extended version of the program, with help from website designer Lisa Snyder of Silver Hoop Edge
 
"Startup Training School is a customer of ours," says Liz Cies, Public Relations Specialist for AWeber and event organizer. "We do email marketing software for small business." In addition to hosting the Philly meetup, AWeber is giving 250 free accounts to the first 500 people who register.
 
Women interested in participating need to register in up to two places: once for the international live webcast, which happens from 11:30 a.m. to 1 p.m., and once for the in-person event, which runs from 10:30 to 2:00 at AWeber's Huntingdon Valley offices.
 
The point, says Cies, is to assist women in establishing an online presence for business or personal use. "The big focus is to help women learn to market themselves online," says Cies.There will be Wordpress experts on hand, and registrants will receive a checklist of to do items prior to the event, such as purchasing a domain and finding a web host.
 
Other local One K in 1 Day meetups are scheduled to take place in Eilat, Israel and Austin, Texas. Organizers say building one's own website does not need to take lots of time or money, and women with children can participate completely online, in the comfort of their own homes.
 
Startup Training School, founded by Lea and Jonathan Woodward, hosts monthly online sessions to teach all facets of web based marketing and content creation. By the way, AWeber promises that there will be confections on hand.

Source: Liz Cies, AWeber
Writer: Sue Spolan

In a better place: Project Liberty's newest participants get to work

Project Liberty has moved into a much better place, both literally and figuratively. The new media incubator announced its next trio of participants this week. Rumble, StartUP Production and Transout are all startups that have a good reason to be smack in the center of operations at Philly.com, helmed by Interstate General Media.

IGM, formerly known as Philadelphia Media Network, has moved from the iconic white tower at 401 North Broad to the old Strawbridge and Clothier building on Market Street between 8th and 9th. Project Liberty is a collaborative effort by Interstate General Media, the John S. and James L. Knight Foundation, which provided $250,000 in overall funding, Ben Franklin Technology Partners of Southeastern Pennsylvania, Dreamit Ventures (which just announced expansion to Austin) and Drexel University.

Joining Project Liberty is Cory Donovan, who relocated to Philadelphia from Virginia this past winter when his wife moved north. He takes on a newly created 20 hour per week post as Project Manager.

Mark Block, VP of External Relations for IGM, says, "We as a partner and The Knight Foundation agree there was room for improvement." SnipSnap, Cloudmine and ElectNext, which made up the first round of entrepreneurs at the incubator, experienced a number of challenges that have informed changes in the program's location, format and management.

"We addressed issues on a number of fronts," says Block. "The incubator sits in the exact center of the floor, with access to all divisions of the company. It's a fully open space, and an open environment." Block adds that participating Drexel Co-op students are seated between the IT Department and Project Liberty, becoming a liaison. Donovan's day to day presence is in contrast to the initial cycle, where guidance was only intermittently available.

Donovan and Block go way back, having attended Johns Hopkins for business school together a decade ago. "It's important that an institution that includes The Inquirer and philly.com provides resources for up and coming companies," says Donovan. "At the end of the day, our goal is that companies stay here in Philadelphia."

Of Donovan's previous work experience as the Executive Director of the Roanoke - Blacksburg Technology Council, Block says, "Cory's expertise comes into play. He knows the kinds of contacts and resources these companies are going to have to reach out to."

Rumble, whose founder Al Azoulay is from the Middle East, combines social sharing with mobile media.  StartUP Production's Zaahah is a social search engine, developed by James Sisneros, and Transout’s tapCLIQ breaks ground in the fast growing area of mobile advertising.

Source: Mark Block, Cory Donovan, Project Liberty
Writer: Sue Spolan

Free and Open Source Software Convention coming to Philly next month

The creators and supporters of free and open source software have always bucked the current of commercialization. It's events like FOSSCON, the Free and Open Source Software Convention, that allow developers to gather and gain strength in numbers. FOSSCON 2012 takes place Saturday, Aug. 11, at Venturef0rth at 8th and Callowhill. 
Organizers are looking for free software enthusiasts, user group members, coders and users to join them at the grassroots event, aimed at creating a common meeting place for people all over the Northeast US.
 
"We've been doing FOSSCON for 3 years now," says Jonathan Simpson, event coordinator. "The first year was actually in upstate New York, but we moved to Philly.  I live outside Philly myself so it's personally a lot easier running an event an hour away instead of several." Plus, he adds, Philly is a pretty FOSS-friendly city.
 
The event features six general-interest talks, and workshops on topics including development, community building, hackerspace activities, and more. Ubuntu PA and Hive76 will be on hand for demonstrations and workshops. 
The community will have a chance to explore topics from 3D printing to privacy. Keynote is Bradley M. Kuhn, Executive Director of the Software Freedom Conservancy.
 
"There are other FOSS events around the world and in the US," says Simpson, who mentions CPOSC in Harrisburg, and SELF, which serves the Southeasterm US. "This is the only one that goes by the FOSSCON name, but there is a longer term plan to spawn others."
 
FOSS tends to put control in the hands of users, says Simpson, and that represents a threat to the control of media companies, as well as to most of corporate America. "FOSS, as well as the culture it encourages, endangers that control." Simpson also cites Linode, which has been a conference sponsor for years, as a great example of a successful services based FOSS company.
 
"The temptation to close the source of software is real, especially in the startup world where competition is really aggressive. FOSS are beneficial in the long run, but those benefits are often ignored to protect short term gains. Reminding computer scientists and entrepreneurs of the benefits of FOSS, and that their latest project is 90% dependent of those FOSS softwares, is important work," says Simpson.
 
Basic admission to FOSSCON is free, but organizers encourage attendees to level up to paid admission of $25 to help keep the event open to as many people as possible.

Source: Jonathan Simpson, FOSSCON
Writer: Sue Spolan

Secret to Monetate's success? Don't talk about Monetate

Fast growing Monetate's Blair Lyon, VP of Marketing, has been getting an increasing number of inquiries on the company's customer acquisition strategy, which does not rely on traditional methods. There's a secret to Monetate's marketing success, and it's all about content.
 
Monetate's content marketing platform represents industry best practices, resulting in a dramatic increase in lead conversions. "Since launching the content program a little less than a year ago, there's been a thousand percent higher lead flow than we had previously," reports Lyon. "In terms of the buzz metrics, which includes brand awareness through things like retweeting and sharing, it's well over 600% higher than before we started the program."
 
Monetate gives away content in exchange for loyalty among B2B customers. "One of the things that drew me to working here was the chance to explore this non-interruptive form of advertising," explains Lyon. "We develop content that answers questions and has a high educational value." Not only does Monetate operate two blogs, but under the Resources tab of its website, it offers video, case studies, white papers and eBooks, all of which fall within the purview of  the marketing team.
 
When Lyon arrived at Monetate after founding his own interactive ad agency TMX, much of the company's blog content referred directly back to Monetate. But no more. "Eighty plus percent doesn't talk about Monetate at all." The conversation is shifted away from Monetate and toward the customer.
 
Lyon sees content as a way to enter the customer's circle of trust. If a CMO, CIO or IT Director finds great information on the Monetate blog, the company will be top of mind when it's time to make purchasing decisions. 
 
"We identify different types of buyers. In our case, there are 8 distinct persona types we want to influence. The next overlay is the sales process," says Lyon, who creates a taxonomy of sales targets. Awareness, research, evaluation and final contracts each have their own sublevels, leading to a total of 8 categories. "We do a lot of A/B testing," says Lyon, whose team will pull articles or change headlines depending on the metrics.
 
There are a total of 11 full time people on Monetate's marketing team, three of whom are tasked specifically with content marketing. "We have a director of content marketing, a managing editor, and a senior editor." Compared to the cost of running ads in the Wall Street Journal, what amounts to easily several hundred thousand dollars in annual salaries pales by comparison, given the results.
 
Lyon points to the way information is packaged, and puts a lot of stock in infographics, which are shared and reposted for months after they're released. 
 
He adds that the various ways to package information work well in combination. "I don't think any single program works in a vacuum." An infographic may go out with a press release, video, webinar, or white paper. "We present a well rounded story with a lot of content elements. We're always thinking about packaging and repurposing as many ways as possible."
 
The Conshohocken-based firm, which provides cloud-based technology for ecommerce marketers, experienced nearly 300% revenue growth in 2011 and continues to expand rapidly. Monetate CEO and founder, David Brussin, was just named the Ernst & Young Entrepreneur Of The Year 2012 for the Greater Philadelphia region.

Source: Blair Lyon, Monetate
Writer: Sue Spolan

Next month's Geek Awards will be ladies night

After the Philadelphia Geek Awards organizers finalized the nominees for next month's big bash at the Academy of Natural Sciences, something else had changed besides the categories for the second installment of what organizers have lovingly described as the Daytime Emmys version of the Webbys.
 
"It wasn't until after we finished going through nominations that we realized there were more women this year," says Tim Quirino, cofounder of Geekadelphia, the all-things-geeky blog and community that continues to grow. 
 
Make no mistake, this year's Geek Awards -- already sold out for Aug. 17 (but overflow tickets have just been released) - are indicative of Philadelphia's feminine firepower. No fewer than nine lady nominees dominate the event's 14 categories, which moved away from the "new" theme to include more static categories (like Indie Game Developer of the Year) that will have more staying power. 
 
Most notably, three women are up for Geek of the Year, including Tristin Hightower (Girl Geek Dinners), Gerri Trooskin (Franklin Institute) and Roz Duffy (TEDxPhilly).
 
Last year, only five women were represented individually among all the nominees. While the influx of women in the program might not have been entirely deliberate, it is clearly a product of Geekadelphia opening up the nomination process, receiving upward of 100 pages of nominations from across the region.
 
"Thanks to cool events like the Women in Tech conference and cool organizations like TechGirlz and Girl Develop It, I'm constantly hearing about the interesting things (local women in tech) are up to," says Geekadelphia cofounder Eric Smith. "The increase in nominations reflect them being passionate about making themselves heard."
 
Says Quirino: "There are more women doing things in the Philadelphia tech scene than before."

And next month, one of them will be called Geek of the Year.

Source: Eric Smith, Tim Quirino, Geekadelphia
Writer: Joe Petrucci

DreamIt's new managing director eyes 'high-impact' expansion

Bringing Karen Griffith Gryga on board as Managing Director at Dreamit Ventures last month has a whole lot of strategic advantage. The co-founder of FashInvest and Executive Director at MidAtlantic Investors Group, Gryga provides the five-year plan for Dreamit's growth. DreamIt has cachet in the startup world.

Continuing to grow an international presence, Gryga joins Managing Partner Kerry Rupp overseeing day to day operations. Rather than see the accelerator as discrete cycles, Gryga's vision extends to overall growth down the line. "Kerry and I are joined at the hip these days," says Gryga, who holds a dual Wharton MBA and  Masters in Computer Science from the University of Pennsylvania.
 
Gryga is a multitasker. Her background in computer systems dovetails with her interest in fashion and design, and her venture capital chops will facilitate oversight of DreamIt operations in both geographic and fiscal progress. "The idea is an expansion of resources," she says of her dual experience in raising and managing funds. "I started in the industry in the early 90s. The Dreamit model is so compelling. You have very successful entrepreneurs in both the founders and the companies. It's almost harking back to the original days of VC."
 
Gryga cautions that Dreamit's accelerator model is not infinitely scalable. "The power in the model is the intensive hands on process between mentors and entrepreneurs. The focus is on expanding in a way that's high impact, not that's everywhere." 
 
Now in its New York/Israel cycle for summer 2012, Gryga is putting her many talents to use as a mentor for Israeli Dreamit startup Bazaart. "They really had a good tech foundation in terms of proprietary technology. It's very early in the development of their product. We put in a lot of brainstorming into focus, direction and approach. Within a matter of weeks to arriving in the US, they met with the CEO of Free People and the Hearst Media CEO. They're having conversations you would never expect anyone in a pre-beta state to have."
 
Gryga reports that the Dreamit managing team is now sifting through around 400 applications received by the July 6 deadline for Philly's fall 2012 program. Participating companies will be announced in late July or early August and once again will be in residence at the University City Science Center.

Source: Karen Griffith Gryga, DreamIt Ventures
Writer: Sue Spolan

Are Energy Commercialization Institute's investments approaching critical mass?

Sometimes it's the small things that make a big difference in energy efficiency. The Energy Commercialization Institute awards grants to cleantech startups with a proven track record.  Bird droppings on solar panels are a literal barrier to efficiency. Not something you think about, but it makes sense. Shu Yang, PhD., a researcher at the University of Pennsylvania and one of five recent ECI grant recipients, earned  to develop a nonstick coating for photovoltaic cells.

ECI also funded Drexel profs Emin Caglan Kumbur, Ph.D and Yury Gogotsi, Ph.D for energy storage technology; Alexander Fridman, Ph.D, leading a Drexel University/Temple University team to create clean energy from biomass, coal and organic wastes; a new electrospinning/electrospraying process for energy fuel cells from Drexel's Yossef Elabd, Ph.D; and a Drexel/Penn initiative to create thin-film solar cells from Andrew Rappe, PhD. Total for the recent round was $500,000.
 
The ECI is funded by the State of Pennsylvania and created by a consortium that includes Ben Franklin Technology Partners of Southeastern Pennsylvania, Drexel, Penn and Penn State. 
 
It's a new focus on commercialization, says Tony Green, PhD., Director of the ECI as well as its forbear, the Nanotechnology Institute. "The NTI model led to the ECI model which led to EEB Hub," explains Green. "The difference is that NTI is based on a platform, while the ECI is an application." Rather than focus on nanotech, the ECI mission is not about any specific technology. "The buzz phrase is alternative and clean energy."
 
For the first time, says Green, the ECI is now getting metrics on commercialization, licenses and jobs created through ECI grants. While the state-funded NTI has a 10-year track record, Green and company are about to release a semiannual report that credits ECI with the creation of over 50 jobs in the last two years.
 
"We have already accrued almost 150 intellectual property assets, applications and issued patents," says Green. "We've executed 18 licenses and options. With only 700K project funding, we've created three startups in the last year, and that number is going to grow. Universities are doing a lot better at commercializing technology. ECI projects are not technologies that are basic research. The intellectual property already exists."
 
Green looks to MIT and UCSD as big names in higher ed tech commercialization. "We can do the same thing, but not through a single institution. It's a consortium." The cumulative capabilities are much greater, says Green. The ECI also works with small institutions like Fox Chase Cancer Research Center and Philadelphia University, where there might be one researcher doing groundbreaking work. "We want all boats to rise," adds Green.

Source: Anthony Green, ECI
Writer: Sue Spolan

Social entrepreneurship agency Here's My Chance doubling staff, expanding to Chinatown

How about another new approach to fundraising? One that's exciting and fresh, with cool graphics and appealing content? That's the secret to the success of Here's My Chance, co-founded by David Gloss and Kevin Colahan. It's social entrepreneurship done right, without the guilt.

"Its a strange psychological trick," says Gloss, the CEO. "People pour their hearts and souls into the work they are doing and then feel awkward or unworthy when going out to seek financial support."
 
With a quickly growing team, now headquartered in Old City and expanding to offices in Chinatown, Here's My Chance removes all the negativity and creates a shining path to doing good. "We design custom campaigns for corporate brands and nonprofits that rally people around their cause." says Gloss, who brings a dual purpose background to the endeavor.
 
Prior to HMC, Gloss worked in venture capital and received his MBA from Temple University, but was raised by old school social entrepreneurs. Carelift International, the Philadelphia based medical relief charity, was founded by his parents in the 1970s. 
 
While at a meditation retreat, Gloss says he was struck by the idea that he could do next generation fundraising, rallying massive digital communities using game mechanics, driving people to do good things. That was back in May 2011. Today, HMC has employees in DC, Boston and New York, with the core creative team here in Philly. 
 
HMC is hiring, expecting to expand staff from 8 to 15 in the next year. "We're going on a hunt for graphic designers, developers, creative directors, and project managers," says Gloss. "We are building an agency with a unique philosophy." 

Source: David Gloss, Here's My Chance
Writer: Sue Spolan

Roots of innovation planted with 15 new Philly Fellows

Literacy, health, poverty, and the greening of the city. It's all in a year's work for the newest recruits to Philly Fellows. Now heading into its seventh session, Philly Fellows was founded by two Haverford College grads with a dual mission: to support recent college graduates as well as urban change.
 
Philly Fellows just announced its newest class of 15, to begin a one year program of service to the city July 30 in cultural, educational and social-service organizations including Philadelphia Youth Network, Project HOME, Calcutta House, Fleisher Art Memorial, and The Pennsylvania Health Law Project. Co-founder Tim Ifill reports that Philly Fellows received a total of 123 applications for the 2012 class.
 
Each Fellow receives $12,191 for the year, health insurance,student loan forbearance, a transportation allowance and a $5,350 education award, all through the AmeriCorps*VISTA program. 
 
They're either graduates of local colleges, primarily Bryn Mawr, Swarthmore, Haverford and the University of Pennsylvania, or they grew up in the Delaware Valley and attended schools outside the local area.
 
It's a real world Real World. A gentle extension of college life, each participant commits to 40 hour work weeks at a non-profit, sharing co-ed quarters with 4 to 6 others in one of three group houses located in West Philadelphia, South Philadelphia, or Northern Liberties.

"About two-thirds of our graduates end up staying in Philly, and a handful are hired by their host agencies," reports Ifill, who counts a total of 102 alums, with 16 more graduating from the 2011 program at the end of this month. Erika Slaymaker, who worked at Project HOME this year, says. "I am staying on next year to continue to implement the projects that I started as a Philly Fellow.  Julia Cooper, who is a part of the incoming group of Philly Fellows, will be joining me to create an Environmental Sustainability Team at Project HOME."
 
The deadline for applications to next year's class is January 2013, and host agency deadline is November 2012.

Source: Tim Ifill, Erika Slaymaker, Philly Fellows
Writer: Sue Spolan

TechCrunch blows through Philly for one-day stand; Monetate still hiring

TechCrunch held its first Philly Mini-Meetup on June 19 at The Field House, across from Reading Terminal Market. Billed as an "evening of networking, fun, and bacchanalian pleasure," the usual Philly tech folks came out to drink enough beer to live up to the party hearty reputation of the city. 
 
About a dozen local companies set up tables, including Interact's Anthony Coombs, who was responsible for getting the national tech media blog to the city; Audrea Parrack handed out black Monetate T-shirts. She reports that the Conshohocken company is still hiring at breakneck speed, and is looking to fill 52 more positions by year's end. The company now employs 103.
 
"We wanted to meet people in Philadelphia under an umbrella of neutrality," explained John Biggs, East Coast Editor of the AOL-owned tech news site that has about 1.6 million RSS subscribers worldwide. Philadelphia, unlike New York and Silicon Valley, does not need a DMZ for tech gatherings, as the community lacks a cutthroat nature, but tourists from TechCrunch can be forgiven.
 
There was no set program, as Biggs was more interested in gathering local intel. When asked if he had met any standouts, he mentioned a startup that's working on RFID technology for supermarket checkout. "It's like EZ Pass for grocery stores." He could not, however, recall the name of the company. Camera in hand, Biggs can also be forgiven for snapping shots of the most attractive females in the crowd.
 
The event drew about 350 people, and did not offer much to the local community other than a chance to strut its stuff in front of the highly regarded news site. And some snacks. And one free beer per person. Philadelphia is the third stop in the TechCrunch national tour; New York and Washington DC were stops one and two. The event moves on to more states across the US including Georgia, Missouri and North Carolina.

Source: John Biggs, TechCrunch, Anthony Coombs, Interact, Audrea Parrack, Monetate
Writer: Sue Spolan

Chasing elusive healthcare innovation: IBX Game Changers Challenge applications due soon

The Independence Blue Cross Game Changers Challenge is now accepting applications, and the window to enter closes on July 10. The idea is to link the muscle and financial power of big health care with the energy of startups in an effort to drive change.
 
"This is a huge opportunity," says Tom Olenzak, who, as a full-time consultant, is helping to run the Game Changers Challenge, which draws on the partnership of IBX, Wharton Entrepreneurial Programs, the Department of Public Health of the City of Philadelphia, Venturef0rth, and ?What If! Innovation Partners. 
 
Applicants have until July to submit proposals aimed at improving the overall health and wellness of the Greater Philadelphia region. New companies, applications, technology, products, programs, and services that promote health and wellness are all welcome to enter. The prize is $50,000 for up to three winners, who will be notified by the end of July.
 
"Health care legislation has forced people to think about change," says Olenzak. "We've been stuck in an employer based sales model."

While most individuals consider themselves insured by a particular company, insurers are actually built on a B2B model, selling to employers, not employees. That's why customer service at an insurer can be quite frustrating. It's not a detail most people consider while on hold trying to get information about a claim.
 
Making change in healthcare is daunting, even to a seasoned professional like Olenzak, who's been in healthcare IT for 20 years, and reports that innovation in healthcare has always been the next big market. 
 
Olenzak sees the regulatory process as a barrier to innovation. "There's been a ton of innovation on the care side," but not on the business side, adds Olenzak. "The challenge in health care is that open and transparent transactions are almost unheard of."
 
With an economy that continues to struggle, and cuts in reimbursement, Olenzak says healthcare focused acclerators are on the rise around the country, and points to Blueprint Health in New York, Rock Health in San Francisco, and Chicago Health Tech.
 
Here in Philadelphia, Venturef0rth hosted the first ever Startup Weekend Health at the beginning of this month, and there are plans in the works for a Philadelphia based health care accelerator, details of which cannot yet be disclosed.
 
"Once you start pulling on one thread, you find it's attached to 16 more," says Olenzak of the complicated field of health care innovation. "We're at a stage where we need a larger platform like an insurer or a health system to get involved to make a difference."

Source: Tom Olenzak, IBX Game Changers Challenge
Writer: Sue Spolan
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