Working with clients can be a challenge. For example, every time
DMi Partners, a Center City-based internet marketing firm, launched a new campaign, they had to rely on the client to provide a decent landing page -- the final juncture in converting a surfer into a customer. Prism, the company's new content management system, lets DMi handle that critical component internally.
DMi mainly serves large corporations in consumer packaged goods, insurance and continuing education who are looking to add thousands to tens of thousands of new customers per month. With Prism, they can seamlessly integrate preconfigured forms into any of their webpages, turning a static advertisement into customer engagement.
"When we configure a new offer or a new campaign in our system, it's very easy for us to turn that campaign into a landing page," says James Delaney, COO of DMi Partners.
DMi is ten years old and has 80 employees. They are currently hiring marketing specialists, junior developers and business development reps. As the company expanded, they moved from a 8,000-square-foot space on South Broad Street to 16,000 square feet closer to City Hall.
Ultimately, Prism is expected to get more customers onto landing pages, which translates into greater likelihood for success. "It helps the speed that the end consumer perceives when they arrive at one of the sites," says Delaney. "The faster you can serve those pages to the consumer, the more likely you are to get a conversion, because they’re not waiting around."
Source: James Delaney, DMi Partners
Writer: Dana Henry