LinkedIn might have been created for talent-matching, but Center City-based
PeopleLinx is turning the networking site into a marketing goldmine. Their flagship software,
Social Business Optimization (SBO), helps companies build bigger brands through employee profiles.
PeopleLinx realized that a company's personel -- and their social media presence -- can function as free advertising. Marketing departments use their product to help employees curate a LinkedIn profile that represents the brand and connects effectively with clients, ultimately generating more sales leads. SBO software is just over a year old, but it's already luring big name brands such as Prudential, Audi and Experian.
"Everything an employee does online is a reflection of that employee's professional life and ultimately the company they work for," says Micheal Idinopulos, chief marketing officer for PeopleLinx. "We're giving companies and marketing departments the tools to enable employees to do good for the company while doing good for themselves."
PeopleLinx, which was founded by former LinkedIn employees Nathan Egan and Patrick Baynes, recently closed their first round of funding with $3.2 million in investment capital from
Osage Venture Partners,
Greycroft Partners and
MissionOG. Their monthly revenues tripled in May, and then again in June. The team has grown to 30 employees and is hiring for positions in sales and marketing, product development and software engineering.
On the heels of this impressive growth, PeopleLinx has also been getting more involved with the local tech scene. They hold regular "fireside chats," inviting startup leaders from throughout the region to share their wisdom with the staff. They are also organizing an upcoming hackathon, tentatively scheduled for September.
Source: Micheal Idinopulos, PeopleLinx
Writer: Dana Henry