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MilkCrate for Communities helps companies and institutions reward sustainable living

Morgan Berman of MilkCrate

MilkCrate's app

About a year and a half ago, local startup MilkCrate began an incubator residency through Project Liberty. This came after a potent mix of bartering, bootstrapping and crowdfunding helped to launch the sustainable-living app. Now the company is ready to add a major new level to their platform that goes beyond individual users.
The free MilkCrate app officially launched in early 2015 as a resource for people who want an easy way to connect to socially and environmentally conscious businesses and services. It has since expanded beyond Philly to Denver, Boston and Asheville. Co-founder and CEO Morgan Berman, who earned a master’s degree in sustainable design from Philadelphia University, was pleased to see traction from the original concept, but the team quickly realized that more was on the table.
"We actually took a pretty radical approach to both our business model and our product," she says of the revamp, launching this month.
MilkCrate for Communities isn’t replacing the original free app -- it’s an add-on service that companies, universities and other enterprises will be able to purchase and extend as a perk to their employees, students or residents. It will also let buyers quantify and collect data on real-life social- and eco-conscious practices within their organizations, which can be harnessed both for external branding and marketing as well as internal messaging, all while encouraging sustainable living.
The company realizes that app platforms aimed at boosting sustainable practices at large institutions or companies already exist, but MilkCrate has a major edge because they already have a comprehensive localized directory and calendar within their existing product.  
Berman says MilkCrate for Communities is a premium, private "game-ified" social experience that clients can tailor for their users. Members of participating groups can download the free app and, unlike in the public version, log in and begin earning points for things like checking into a farm-to-table restaurant or fair-trade coffee shop, signing up for a composting service or CSA, or volunteering.
Participating companies and schools can use MilkCrate to tabulate the eco-friendly and socially conscious steps users make, and incentivize them with quarterly or semester-based rewards.
The first official buyer of the MilkCrate for Communities platform is Berman’s own alma mater, Philadelphia University, which will launch the experience for students and faculty this summer. Other clients are already in the pipeline, including the co-working provider Benjamin’s Desk, home to MilkCrate’s offices. Berman says a customized pilot product for Comcast is also in the works.
"We are looking for more corporate and academic clients that want to be part of the big launch this summer,"she adds. Anyone who wants to bring a demo of MilkCrate for Communities to their campus or office can get in touch.
Writer: Alaina Mabaso
Source: Morgan Berman, MilkCrate 
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