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Innovation & Job News

Malvern's ModSolar moving, seeking investors and adding jobs

Solar power seems like a great idea, but design and installation of solar panels is complex. Every roof is different, and power needs can vary greatly. "I was surprised how little technology was used in home improvement sales," says Mike Dershowitz, founder of ModSolar, a new B2B technology company that supports solar panel installers.

ModSolar allows the installer to use a satellite snapshot of a customer's roof and design the ideal solar array on a mobile device or a web browser. Shoulder to shoulder with the client, ModSolar has been an immediate hit. "At this point we average $100 million a week in proposals quoted on the platform," says Dershowitz, who reports that since launch close to $4 billion have been quoted on ModSolar. 
Inspiration hit Dershowitz in 2010 at the Philadelphia Home Show. At that time he was an employee for JP Morgan Chase leading their mobile design department. Dershowitz knew about the iPad due out just a few months later. "I saw pretty early that the iPad was going to be a great sales tool. I felt like it could create an intimate experience between the customer and salesperson."
In early 2011, ModSolar teamed up with its first customer, who had a booth at the Allentown home show. "He generated five times more leads on the iPad app than his competitors," reports Dershowitz, who credits his CTO and co-founder Kevin Ilsen with the ability to work lightning fast on a budget."One thing ModSolar is lauded for is our pace of change compared to everyone else. I'm not 100% worried about copycats," says Dershowitz.
ModSolar, based in Malvern, is completely bootstrapped and has four full-time employees, as well as several full time interns, and is in the process of hiring. Dershowitz is looking to fill two junior positions: a front end and a back end person. The company has a patent pending on its panel layout technology, and is in the process of raising a friends and family round of funding to accelerate growth. The company is also set to move somewhat closer to Philadelphia and is now seeking space in Bryn Mawr.

Source: Mike Dershowitz, ModSolar
Writer: Sue Spolan
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