Everyone is familiar with Black Friday. The frenzied dash of hungry
holiday consumers to price-slashed stores the day after Thanksgiving has
become an American tradition as timeless as the Christmas tree. But
have you heard of
Cyber Monday?
Between 2008 and 2009, website retailers showed a 43 percent traffic
increase on the Monday following Black Friday where
online retailers begin their holiday sales.
This year, Conshohocken website optimization firm
Monetate.com broke some records of its own, doubling in size over the
last six months. From Dicks Sporting Goods to Urban
Outfitters, Monetate offers a revolving door of keywords
targeting the changing tastes of consumers without calling the IT department. As the holiday season gets
underway, the quick turnaround of this
solution has new clients joining up.
"If it's raining outside, the store owner pushes the umbrellas up front
and adds 30 percent to the price and makes a lot of money that day," says Monetate VP of Marketing Blair Lyon. "Large retail sites have a hard time doing that because of all this overlapping technology that is in place, requiring the IT departments to get involved, preventing retailers from trying things."
With
a year of record growth under its belt, Monetate isn't waiting for the
holidays to make some purchases. With five
open positions listed on its
website, Monetate looks to hire 10 new employees in the next six months
to handle the demands of an ever-expanding client list. With a veritable
whos-who of Philadelphia retailers, Monetate looks to expand its
footprint and hopes Cyber Monday can be its coming out party.
"We can have this implemented in minutes, giving it about two weeks to be effective," says Lyon. "That's why we are excited about attacking Cyber Monday. A lot of customers don't think there is enough time before the holidays. We can have them up and running for the holiday season right now."
Source: Blair Lyon, Monetate
Writer: John Steele