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Innovation & Job News

Old City web developer Slash7 is making moves and changing names

The developers formerly known as Slash7 are happier than ever. So happy that they are rebranding, and will soon be known as Cheerful Software, complete with a new address in Old City.

While husband and wife team Amy Hoy and Thomas Fuchs have been at Indy Hall, they will be moving around the corner to 113 Arch Street between Front and 2nd.

"We'd love to be in Indy Hall, but there's no room for us," says Hoy of her four-employee team, which also includes Kara LaFleur and Jess Victor. Nonetheless, Slash7/Cheerful maintains close ties with Indy Hall, and our meeting takes place in one of the coworking space's conference rooms.

Slash7's two big products are Freckle, a time management software program with a total of 12,000 users, of which about 20 percent are premium subscribers, and the brand new customer support program known as Charm, the biggest focus of their business, according to Hoy.

"I am a developer. I have some theories about the way software should treat people who use it," says Hoy.

LaFleur adds, "Good software is cheerful software. It should serve you."

While it may seem that software development is primarily a men's club, Hoy will not go there.

"It's not a gender thing," she says. Hoy does admit to influencing at least one aspect of the Slash7/Cheerful suite of offerings. "We teach programming in a very different way. It's more people centric and personal," says Hoy. Next on offer is a JavaScript Master Class on Oct. 24-25, and possible to join no matter where you are as it's held online. The company also creates eBooks and downloadable workshops.

Hoy maintains a non-gender specific sense of humor about the world of software development. Check out her blog, UnicornFree, where you can read her thoughts on product launch and marketing. And check out her narwhal.

Source: Amy Hoy, Kara LaFleur, Slash7/Cheerful Software
Writer: Sue Spolan
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