The 76ers have revealed an
updated logo that draws on the team's old vintage look. Plus, a dribbling Ben Franklin.
Rebranding is a tricky and thankless undertaking for sports franchises.
If you do a good job, people on the Internet will complain and mock you. If you do a bad job, all of the people on the Internet will complain and mock you roundly.
So it comes as a bit of a relief for me to say that the Philadelphia 76ers have redesigned their logos, and there's really not much to complain about here.
The team tweeted out a slate of the new logo mockups. Admirably, they forwent musical festival neons and stuck to sprucing up the classic design already in place...
The franchise is also going through with the dribbling Ben Franklin secondary logo that first surfaced in 2014. It's a little goofy, but I commend Philadelphia for faithfully depicting Franklin's significant handles. Dude could cook.
Original source: The Bleacher Report
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