Havertown-based military history publisher Casemate expects its first mobile applications, courtesy of Philadelphia firm Ebooq, to be available in both the Apple App Store and Google's Android Market, reports Publisher's Weekly.The creation of its own apps is an outgrowth of Casemate's digital strategy, which it began implementing at the beginning of 2010. Farnsworth said that when he decided to enter the e-book market, he wanted Casemate to do its own e-books, and he put together an in-house staff. During the recruiting process, Farnsworth heard about a Philadelphia startup (Casemate is based in nearby Havertown, Pa.) and, after doing his due diligence, decided not only to give his app business to the company but also to make an investment in the firm, called Ebooq. The first 10 apps will be low priced--probably $2.99 and will be a straight conversion of text, but Farnsworth said he expects to develop more sophisticated apps later in 2011.
While Farnsworth is exploring the best ways Casemate can grow its digital business, he has also started using one of publishing's oldest marketing techniques to sell its 4,000 print books--a mail-order catalog. The first edition of "The Warrior" went to 50,000 customers in May, and the second is planned for around Thanksgiving. Farnsworth said response to the first mailing was "not bad," but added he is hoping for improvement from the next one.Original source
: Publisher's WeeklyRead the full story here.