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Why a Philadelphia cleaning equipment company is on Pinterest

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The New York Times writes about Philadelphia-based Equipment Trade Service Company's interest in Pinterest.
 
Mr. Schuster, who happens to be the Web manager of a cleaning-equipment business called Equipment Trade Service Company, played around with Pinterest a bit. The next morning he told his boss, David Hart, the company’s owner, that they needed to be there. Mr. Hart got it right away and soon the company, which is based in Philadelphia and has 23 employees, had its own Pinterest presence. “Our customers want to see good product pictures before they pull out that credit card,” he said. “Pinterest is great for that.”
 
Original source: The New York Times
Read the full story here.
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