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Has the farmers' market movement hit a plateau?

The Collingswood Farmers' Market

?As the local food movement matures, farmers' markets are trying to figure out the perfect formula. While some new markets have opened in recent years, others have closed or retooled. Philly is now home to about 40 markets.

Headhouse, arguably the city's most venerable farmers' market, is marking its 10th year. A lot has changed in that time...The number of markets has nearly doubled since 2006, to 8,476 last year.

But there are signs the movement might be plateauing.

Farmers' overall sales at markets, after climbing dramatically, declined about 1 percent from 2007 to 2012, according to the U.S. Department of Agriculture's Economic Research Service.

And though there are several new markets this year, others have closed.

"The landscape has changed, in that there are a lot of places for folks to get local food," said Lisa Kelly, who manages Headhouse for the nonprofit Food Trust. Competition includes CSAs, boutiques like Green Aisle Grocery, and even Walmart. "We're not the only game in town anymore."

Jon Glyn, farmers' market program manager at Farm to City, said the business has been maturing.

"I feel like we're hitting the second wave of the farmers' market movement," he said.

"For 10 or 15 years, we've had a lot of interest in farmers' markets. Every neighborhood wanted their own, and even old-school farmers that gave up on farmers' markets in the '80s and '90s are now coming back. Some of our markets are on their 10th year, and they've actually inspired this new generation of young people who are getting into farming. But they're having trouble finding spots at farmers' markets that already have established vendors, and everyone is fighting for the same dollars."

Original source: Philly.com
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