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Philadelphia launches new campaign to lure LGBT travelers

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) is making a pitch to LGBT tourists using a saucy new commercial.

The new video builds on the city’s memorable 2003 “Get Your History Straight and Your Nightlife Gay” campaign by showing the flamboyant female impersonator Miss Richfield 1981 touring some of Philadelphia’s best-known sites, including Independence Hall, the Liberty Bell and the Philadelphia Museum of Art.

Dressed in a red-and-white striped skirt and a tight blue bodice, Miss Richfield poses with Betsy Ross — the Betsy Ross House is in the city — and runs the “Rocky Steps” at the art museum but is distracted by the muscular torsos of a quartet of young male joggers on the banks of the Schuylkill.


Original source: The New York Times
Read the complete story here.
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