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Announcement of new Comcast tower has city abuzz

A new skyscraper will rise above Philadelphia thanks to Comcast. The city was abuzz with chatter about the new addition, including Inquirer architecture critic Inga Saffron.

Until now, America's most glamorous tech companies have largely been housed in suburban oases, velvet prisons that offer employees endless supplies of vitamin water and protein bars, but require lengthy commutes in company caravans from San Francisco to the cluttered highway strips of Silicon Valley. There's plenty of interaction inside the bubble, but hardly any with the wider world.

With its new 1,121-foot-tall loft building, designed by Britain's Norman Foster, Comcast fashions a rebuttal to all that. Think of the towering waterfall of glass that was unveiled Wednesday as a skyscraper version of the great, light-filled factory lofts of the early 20th century, but wedged into the unpredictable heart of Center City atop the region's densest transit hub. In the six years since Comcast embedded itself in one of the city's more straight-laced corporate towers, it has done a complete 180: Its second high-rise should be a glorious vertical atelier where employees can make a mess while they invent and build stuff.


Original source: Philadelphia Inquirer
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