tourism : Development News

Do you SEPTA?

Yes, you heard right, SEPTA is now a verb. This is one of many messages SEPTA pushes in its new video campaign "I SEPTA Philly," which features SEPTA riders under the age of 35 discussing how safe, clean, simple to use, sustainable, and affordable SEPTA is. The campaign recognizes that young adults are generally opting to ride mass transit more often and live in cities, as well as the city's rising population of young people.

I SEPTA Philly consists of a mix of on-the-street interviews and submitted videos. Many of the on-the-street interviews were conducted at 15th and Market Sts. and the 40th St. trolley portal. The effort kicked off in early-April, and is expected to last until September. Riders who produce their own videos are entered into a contest to win free SEPTA passes, concert tickets, and even a trip to a music festival in Las Vegas. I SEPTA was created in conjunction with a few radio stations, including KYW Newsradio and Radio 104.5.

Rich DiLullo, SEPTA’s recently retired marketing director who created the campaign, is ecstatic about the chance to market SEPTA to a demographic that studies have shown cares about mass transit. The agency is looking to "increase the awareness of SEPTA and its positive attributes among the younger generations," says DiLullo. He adds that SEPTA is especially eager to reach young adults who grew up in the suburbs with "helicopter parents," or those who chaperoned their children everywhere. DiLullo hopes that I SEPTA can encourage these young adults to be comfortable about riding SEPTA. 

The campaign currently features about 50 SEPTA riders between the ages of 18 and 34. The riders are a racially diverse bunch, although it seems like many of them live in Philadelphia, and not in the suburbs. Once again, this is likely SEPTA recognizing the re-localization trend that resulted in the city’s recent population uptick. DiLullo says he hopes to get about 15 more young adult participants in I SEPTA. SEPTA also maintains a Youth Advisory Counsel, which represents college students in the 18-34 bracket. 

According to DiLullo, Philadelphians over the age of 34 are more likely to have fixed transportation patterns. Conversely, younger adults are less likely to be stereotypical 9-5 commuters because of classes and part-time jobs. It also makes sense that adults between 18 and 34 would be more likely to use mass transit for recreation and shopping. 

This website could be “a real wonderful commentary on Philadelphia,” says DiLullo. 

Source: Rich DiLullo, SEPTA
Writer: Andy Sharpe

There are some richly exciting things happening with Center City residential, commercial, and transportation development, but there are also areas that beg for improvement. This was one of the takeaways from last week's panel, "The Next Cycle of Downtown Development," held by the Central Philadelphia Development Corporation (CPDC).  The program was moderated by CPDC and Center City District executive director Paul Levy, and featured executives at Liberty Property Trust, Brandywine Realty Trust, Pennsylvania Real Estate Investment Trust (PREIT), and the Parkway Corporation.

Levy delivered opening remarks that ought to have provoked optimism. These remarks served to preface the release of the Center City District's "State of Center City Report," which is expected this week. Levy defines the "Center City core" as being the neighborhoods between Vine and Pine St., while he ambitiously defines "Center City extended" as being the communities between Girard Ave. and Tasker St. Levy reports that residential prices in the "extended" Center City zone are quite healthy, with the average value being $310,446. 

The opening remarks contained more points of pride for those who live, work, take classes, shop, or play in the extended downtown. Levy saysthis area is second to only New York City in terms of the number of "cultural institutions." He adds that the hospitality sector is performing strongly in Center City, as job growth in this field "is outpacing the suburbs." Finally, Levy is ecstatic that sustainable transportation is becoming a more and more appealing alternative to driving for downtown inhabitants, as 74% of Center City "core" residents commute to work without a car.  

While the executive director's remarks accentuated the positives in both the core and extended parts of Center City, they also drew attention to the area's bleeding of high-rise office jobs. Levy says that 39% of private sector jobs in Center City are in office buildings, which is the highest percent of private sector employment. Even with population growth in Philadelphia and its suburbs, these Center City offices continue to lose jobs, even while offices in Radnor, Great Valley, and elsewhere are gaining positions.

After Levy wrapped up his report, the executives on the panel began discussing how the city can draw more office jobs. John Gattuso, the senior VP and regional director at Liberty Property Trust, hinted at a new office high-rise to be proposed within the next couple of years. He also mentioned that Three Franklin Plaza, which currently houses GlaxoSmithKline, will be undergoing a "significant" $30 million renovation, with the installation of new bathrooms and elevators, for when Glaxo moves out. This anticipates the building at 18th and Race "will be coming to market in 2014," says Gattuso.   

Joseph Coradino, president of PREIT, also imparted some nuggets of hope on the audience. While he spent considerable time talking about PREIT's suburban development, such as at the Cherry Hill Mall, he also said good things were in store for PREIT's Gallery at Market East. He said Philadelphia Media Network's move to 8th and Market coupled with the new digital sign allowance for Market East could signal a rebirth for the beleaguered strip. He expressed a desire to "activate The Gallery at the street level," which would mean opening sidewalk cafes at the mall. 

Sources: Paul Levy, Central Philadelphia Development Corporation; John Gattuso, Liberty Property Trust; Joseph Coradino, PREIT
Writer: Andy Sharpe

When it comes to sustainable transportation around Philadelphia, pedestrians have been without an active group speaking on their behalf since PhillyWalks ended about a decade ago. While bicyclists have enjoyed advocacy from the Bicycle Coalition of Greater Philadelphia and mass transit riders have been represented by the Delaware Valley Association of Rail Passengers, pedestrians have not found a similar voice recently. That is, until now. The Clean Air Council has just formed a pedestrian advocacy group, and is in the process of creating an agenda for those who travel with two feet on the pavement.

This new group, dubbed the "Pedestrian Advocacy Project," has met twice so far and has crowdsourced its agenda through the hundreds of people who are on its listserv, according to Dennis Winters, a trails associate at the Council who is leading the project. Winters says e-mail participants indicated the biggest problem facing pedestrians is that "red-green lights (are) not synced right." In other words, traffic lights around the Philadelphia area often favor motorists over pedestrians.

At the project’s second meeting, the 10 or so attendees largely agreed with the e-mail survey. They discussed intersections in Philadelphia, such as 20th and JFK Blvd., that are not as pedestrian-friendly as they believe they should be. Attendees arrived at the conclusion that pedestrian countdown signals and corresponding traffic lights should be re-timed to equalize the playing field between drivers and walkers. By the end of the evening, a committee had formed to study pedestrian countdown signals, and how they could be improved.

One prevailing question for the nascent advocacy group is whether pedestrian countdown signals themselves are to blame for diminishing the pedestrian experience, or whether bad behavior on the part of motorists is to blame. Deborah Schaaf, an employee of the City Planning Commission and a walker herself, says that police enforcement of aggressive driving had to be cut short due to lack of funds. In fact, police overtime money that was supposed to go to the "Give respect, get respect" campaign targeting vehicular, bicycle, and pedestrian infractions instead went to Occupy Philly coverage.

The Pedestrian Advocacy Project’s online members also indicated that the presence of outdoor seating and other obstructions blocking sidewalks, traffic laws not being adequately enforced, and aggressive drivers turning left were other impediments for pedestrians. Most members of the listserv attended the Academy of Natural Sciences forum "Walkability: Philadelphia Strides into the Future," which was where the pedestrian advocacy group was unveiled. Given that just about everyone in Philadelphia walks, even if it is just to get to their car or train, this group could help a lot of people.   

Writer: Andy Sharpe
Source: Dennis Winters

While most members of the Church of Jesus Christ of Latter-day Saints (LDS) live along the Mormon Corridor in the Western U.S., there are actually quite a few Mormons who live in the Delaware Valley. Despite this, members of the Church currently have to schlep up to Manhattan or down to Washington D.C. to find a temple. This will soon change as the Church is preparing to put the first shovel in the ground on a new temple and mixed-use facility on Vine St. between 16th and 18th Sts.

Currently, Vine Street is a sea of surface parking between 16th and 18th, despite its prime location near the Ben Franklin Parkway, the main branch of the Free Library of Philadelphia, and the Pennsylvania Convention Center annex. The Mormons have bold plans to make use of these lots by building a 60,000 sq. ft. neoclassical temple, a 20,000 sq. ft. temple services building, a 155-space underground parking garage, and an undetermined mixed-use space, says Corinne Dougherty, the Philadelphia regional public affairs director for the church.

The temple’s exterior design promises to be dramatic. According to Dougherty, the exterior of the holy place will be made out of granite, and will include two spires, with the statue of an LDS angel gracing the top of one spire. The facility’s façade will be designed in such a way that will mesh well with the Free Library and Family Court buildings. "It is important for our temples to compliment the architecture and culture of the cities in which they reside," says the public affairs director. Salt Lake City Utah’s FFKR Architects is responsible for the exterior design.

While the exterior of the temple should be marvelous, the interior of the building will be beautiful in its own right. It will be designed in the Classical style, and contain a majestic entry and waiting space, a baptistery, offices, and instruction and ordinance rooms, according to Perkins+Will, the design firm that is in charge of the interior. Among the luxuries that will be found inside the temple are stained glass, broadloom carpet, ornate paint and gold leaf, and intricate stone flooring. Perkins+Will is a large firm with offices in more than two dozen locations across the globe, including here since 2007.

There is still no word on what the Church will do with the mixed-use parcel it acquired at 16th and Vine. While Grasso Holdings was previously given permission to build a 46-story mixed-use space at the site, they agreed to hand over the land to the LDS. The Church has consented to meet with neighbors, the City Planning Commission, and the Re-Development Authority (PRA) when it does decide what it wants to do. 

Dougherty explains that no groundbreaking date has yet been etched in stone for the temple, which means rumors of a July start for construction might be premature. She does say that construction should commence by the third quarter of this year, but doesn’t say when that will be. She is fairly certain that the temple and temple services building will be completed by 2014. Once that happens, the temple will have an open house period for several weeks. Take advantage of this open house, as the temple will only be open to Church members after it is dedicated, says Dougherty.

Writer: Andy Sharpe
Source: Corinne Dougherty, Church of Jesus Christ of Latter-day Saints

After a wildly successful blending of nature and sound at Bartram’s Garden, the local audio experimenters of Data Garden are participating in an exhibit at the Philadelphia Museum of Art this weekend.  Data Garden was invited to participate in the exhibit "Zoe Strauss: Ten Years," which is a display of urban photography from Strauss and the Philadelphia Public Art Project. The audio quartet will be featuring sounds from four tropical plants to provide a natural backdrop to Strauss’ urban landscape. 

Data Garden will translate the "electronic impulses" of two philodendrons, a schefflera, and a snake plant at the "Data Garden: Quartet" performance, says Joe Patitucci, a sound artist in the group. One member will be responsible for the electronics, two members will handle the sound production, and the fourth artist will create the ceramic planters. They will sell 25 limited edition albums at the show, all of which will be made of a material that can be put back into the earth and planted, says Patitucci. Music can also be purchased on Data Garden’s website.

The audio synthesizers are excited to perform at the Art Museum, even though it’s not as public as previous performances.  "The Philadelphia Museum of Art is an amazing venue and we know it's going to expose us to a larger audience we don't normally have an opportunity to reach," says Patitucci. He also muses that audio art will be a refreshing break for exhibit-goers from gazing at paintings on a wall. 

This exhibit comes on the heels of a smashingly successful public art display at Bartram’s Garden, which Patitucci says drew the most people ever to an event at the Garden.  He says that over 700 people came "to experience art, performance and public space in new ways" during The Switched-On Garden, which took place in early-October. The event was so successful that the audio label has already started a Kickstarter page, and is hoping to raise $7,000 by April 24 for another public art installment at Bartram’s. Patitucci says it’s important the event remain free.

"Data Garden: Quartet" was invited to participate in the Zoe Strauss exhibit by Megawords, which is a photography magazine that hosts public art events. Megawords has a library and exhibition space in the exhibit. Patitucci describes the upcoming performance as an intersection between "plants, music, and technology." If you’re unable to make the Quartet, the audio will be made available in the Data Garden store on their website. Even better, Data Garden’s next public art performance at Bartram’s Garden might be sooner rather than later. 

Writer: Andy Sharpe
Source: Joe Patitucci, Data Garden 

Photo courtesy of Data Garden  

When you think of neighborhoods steeped in history, you probably think of Old City, Society Hill, and Germantown. Yet, the Roxborough neighborhood of Northwest Philadelphia has plenty of historic homes in its own right, and will now be given a chance to showcase Victorian-era properties on Lyceum Ave., a few blocks up from the infamous Manayunk Wall, between Ridge Ave. and Pechin St. This is thanks to a grant from the Preservation Alliance of Greater Philadelphia to rehabilitate the porches and facades of homes on the two-block stretch.

The Roxborough Development Corporation (RDC) is not wasting any time in taking advantage of the $30,000 grant, says James Calamia, its operations manager. "This summer is a target to begin construction, maybe even this spring," he says. The RDC held a forum on the grant this past Wednesday, where they handed out applications for interested Victorian homeowners to enlist. They also put on the first of multiple workshops on "historic porches and wood repairs," adds Calamia. There was an excellent turnout for both the forum and the workshop.

This is just the latest exciting news for Roxborough, which is trying to enhance its Ridge Ave. commercial corridor through walkability improvements and the opening of new businesses. In order to draw more people to live and shop in the area, RDC is trying to accentuate the neighborhood’s rich, albeit often untold, history. "The Roxborough Development Corporation believes in protecting the historical assets and heritage of the Roxborough neighborhood," says Calamia. 

In the past, Roxborough Township was known as a peaceful alternative to the frenetic bustle of Center City, buffered from the downtown by the Wissahickon Creek and the Schuylkill River. Many of the affected homes on the 400-block of Lyceum Ave. were built in the late-1800s to maintain the sense of closely-woven community that made Roxborough such an appealing place.   

Lyceum Ave. home- and business-owners are receiving the grants on behalf of the Preservation Alliance’s Vital Neighborhoods Initiative (VNI). The VNI targets moderate-income sections of the city that could use some additional preservation work. Roxborough and the Penn Knox, Tulpehocken, and Pomona Cherokee sections of Germantown are the only neighborhoods in Northwest Philly eligible for the grants. Recipients of the last round of grants included the Fairmount CDC, the Walnut Hill Community Association, and the Yorktown CDC.

Writer: Andy Sharpe
Source: James Calamia, Roxborough CDC

Franklin Square celebrated the opening of its sixth season with a ribbon-cutting for The Pavilion at Franklin Square.

One lucky tot, Jason McKenzie, got to be the first person to have a party in the pavilion, as he celebrated his third birthday with Ben Franklin (aka Ralph Archbold).

Officials from Historic Philadelphia, the city’s Parks and Recreation Department, the William Penn Foundation (which funded the pavilion), and Starr Restaurants (which owns SquareBurger on the square) were on-hand. Check out our previous coverage here.

-- Andy Sharpe

The Philadelphia Live Arts & Philly Fringe Festival and DesignPhiladelphia, are going to light up the Ben Franklin Parkway like never before come September. The best part is that visitors to the Parkway will be the ones controlling the light show through the use of a smartphone app. This will be the world premier of Rafael Lozano-Hemmer’s "Open Air" art installation, which will provide a web of light over the path many people use to access Center City.

Open Air will consist of 3-D light that is powered by the voices and GPS locations of Parkway visitors through the use of a free smartphone app, says Susan Myers, the Open Air project manager with the Fairmount Park Art Association. Myers makes sure to mention that everyone will be given a chance to participate, as the Art Association will have a station by the Philadelphia Museum of Art parking lot where people can borrow smartphones to use. 

The display will span from 21st to 24th Sts. along the Parkway, with lights mounted to Parktowne Place, the Best Western hotel, and scaffolding on Von Colln Field, according to Myers. In all, there will be 24 robotic searchlights, which will be visible from as far as 15 miles away. While Myers admits a similar presentation was done in Tokyo, this will be considered a world premiere. If Lozano-Hemmer is successful here, he will likely follow suit with similar interactive light shows in cities across the world. 

The Fairmount Park Art Association received  the largest amount awarded through the 2011 Knight Arts Challenge from the John S. and James L. Knight Foundation, $250,000, and a $45,000 grant from the National Endowment for the Arts to bring Open Air to Philly. Rafael Lozano-Hemmer is a Mexican-Canadian artist who works with architecture and high-tech theater, and whose works have been displayed around the world and in prestigious museums, like the Museum of Modern Art (MOMA) in New York. 

Myers is truly excited to bring "Open Air"to the Parkway. "We feel public art is one of the city’s most overlooked assets," she says. The project manager has reached out to various stakeholders, such as the Logan Square Neighborhood Association (LSNA). She makes it clear that the searchlights won’t shine in anyone’s window, which is a point that seems to satisfy members of LSNA.    

Source: Susan Myers, Fairmount Park Art Association
Writer: Andy Sharpe

Photo courtesy of the Fairmount Park Art Association 

What do New York City, Washington D.C., Boston, Baltimore, Spartanburg SC, and Hollywood FL all have in common? Hopefully you’ll have an answer by the time I’m finished with this sentence. If you don’t, these are all East Coast cities that offer bike sharing. Notice that Philadelphia is not in there. With this in mind, a team from the University of Pennsylvania is looking to put our city on par with the likes of Spartanburg by establishing Liberty Bike Share, which aims to bring bike sharing to Center City, University City, South Philly, and the Temple University-area.

Liberty Bike Share is the product of three Masters degree candidates at UPenn who closely analyzed the 2010 Delaware Valley Regional Planning Commission (DVRPC) “Philadelphia Bike Share Concept Study,” says Dylan Hayden, who’s helping to organize the bike share concept. Hayden says Liberty is hoping to make 2,500-2,700 bicycles available to be shared at a cost of abougt $15 million. He adds that Liberty has the support of the Center City District and certain members of City Council. At this point, his group is waiting for the city’s Office of Transportation and Utilities (MOTU) to issue an RFP. 

As is usually the case, the cost of setting up operations is one of the biggest challenges Liberty faces. Hayden emphasizes that his team is looking to solicit pledges from local hospitals, universities, insurance companies, and other private sector entities willing to chip in. He does admit that securing financial contributions in the Philadelphia-area can be “like squeezing a turnip.” On this note, MOTU has identified the up-front costs of bike sharing as one of its biggest worries. 

Hayden says his team hopes to implement Liberty Bike Share in two phases, with the first concentrating on Center and University Cities and the second extending the program up to Temple. Liberty has two companies in mind, Alta and B-Cycle, to operate the bike share. Alta operates the bike sharing programs in New York City, D.C., and Boston, while B-Cycle is responsible for bike sharing in Spartanburg, Chicago, Denver, and elsewhere. Hayden envisions charging members an annual fee of anywhere between $75 and $90.

The UPenn team hopes Liberty Bike Share will complement mass transit in Philadelphia. “We’re looking to deal with last-mile issues,” says Hayden, who’s talking about the distance between a transit or rail stop and someone’s final destination. Indeed, the Penn senior envisions a future where someone can (as an example) take a train to Market East Station and share a bike to get to their final destination. Hayden hopes to work with SEPTA to incorporate bike sharing in with their upcoming New Payment Technology.

Locally, only one borough offers bike sharing. That would be Pottstown, a borough with around 22,000 people in Western Montgomery County. Bike Pottstown, Pottstown's bike sharing program, is run by Zagster, which launched its bike sharing consultancy in Philadelphia under the name CityRyde before moving to Cambridge, Mass last year. Bike Pottstown is a free bike share, which has filled the streets of the borough with 15 eye-snatching yellow bicycles. 

Hayden is unequivocal about the benefits of bike sharing. “Bike sharing is a policy Swiss army knife,” he says. By this, he means it ameliorates a host of policy issues, including healthcare, sustainability, and mobility. He also says that the city already has much of the infrastructure in place to support bike sharing, including the 215 miles of bike lanes he cites. Bike sharing would provide Philadelphia an opportunity to catch up to other American cities, large and small.  

Writer: Andy Sharpe
Source: Dylan Hayden, Liberty Bike Share

While Philadelphia is known for many distinctions, far too many Philadelphians don’t realize that we lay claim to one of the largest urban natural wildlife refuges in the country. We’re not talking about Fairmount Park. In fact, we’re talking about the John Heinz Wildlife Refuge, which sits peacefully in Southwest Philly and Tinicum Twp. amidst the roar of aircraft from the airport and the din of tractor-trailers from I-95. Now is an exciting time for the refuge, as it is finalizing steps to become even more sustainable and protect itself against flooding.

This week the wildlife refuge is completing an energy efficiency project. This means the Cusano Environmental Education Center will be getting new solar panels by the end of the week, according to Gary Stolz, the refuge manager. Stolz says that these solar panels, combined with the refuge’s existing sustainability efforts, means 80-90% of the facility’s power will be solar or geothermal. What’s even more interesting is that Heinz was able to pay for the recent batch of solar panels using internal funding.

Stolz also says that the refuge is almost finished with its efforts to protect against flooding. “We’re re-building the dike road along the Darby Creek,” he points out. He adds that the road, which has existed since the early Swedish and Dutch settlers, has been raised about three feet in the last couple of months. While Stolz confirms that the road still needs some cosmetic work, it should be completed shortly.

Finally, the refuge is working on repairing a boardwalk that was severely damaged last year because of Hurricane Irene. The boardwalk is currently inoperable due to safety issues, but it should be ready for action in about a month. 

The John Heinz Wildlife Refuge is a 1,000-acre preserve that is home to migratory birds, fish, deer, opossums, and even foxes. In addition to being one of the largest natural wildlife refuges in the U.S., it contains the largest remaining freshwater tidal marsh in Pennsylvania. The Cusano Environmental Education Center holds the pulse of the reserve, and is popular for classes and environmental fairs. Cusano is built mostly of recycled materials, such as beams from old shipyards.   

Writer: Andy Sharpe
Source: Gary Stolz, U.S. Fish and Wildlife Service
?Photo courtesy of Michael Weaver 

Ten years since launching here, PhillyCarShare (PCS) is still rolling along with innovation, with some recent maneuvers that make their service more convenient, sustainable and in tune with the city it serves.

The company opened up a much more convenient office and customer service center on a stretch of Chestnut St. left vacant by the Borders closing. It has also completely revamped its auto line-up with late model cars and added American-made electric vehicles to their fleet.

The agency opened up an easily-accessible office last month at 13th and Chestnut Sts., in an area that's been punctuated by the shuttering of Borders Books. Previously, PCS members had to trudge up 10 stories at 9th and Sansom Sts. to pick up key fobs or speak to an agent in person.

"The office remains convenient to mass transit but is conducive to walk-in customers so we can better serve immediate customer needs," says Lisa Martini, a spokeswoman with PCS' owner Enterprise Holdings.

Along with PhillyCarShare's new and more visible office, the agency is acquiring new cars that command attention. Martini says the firm is renting four Chevy Volts, which are $39,000 American-made electric cars. All four of the Volts are available to share at 11th and Filbert Sts., which is by SEPTA's Market East Station and Reading Terminal Market.

"PhillyCarShare Volts are being introduced in anticipation of the City of Philadelphia's installation this spring of 18 charging stations in nine locations," continues the spokeswoman. 

Enterprise confirms it's interested in dramatically expanding the portion of the PhillyCarShare fleet that is electric. Martini says she hopes the electric vehicles will tantalize current PhillyCarShare users and lure new people to join the car sharing network. She says the number of electric vehicles that are ordered depends on member feedback. If you're a PhillyCarShare member and you like the Chevy Volt, make sure to let the agency know about it. 

In addition to the electric cars, the resurgent car sharing business has replaced all of its autos and added new pods in Philly. In contrast to many of its older cars that lined city streets just eight months ago, the agency now uses 2011 and 2012 cars, vans, SUVs, and pick-ups. Martini highlights some of the new pods across the city, which were added to Market East, the Navy Yard, Mantua, and Cedar Park. All pods have been removed from SEPTA train station parking lots for the past month while both sides renegotiate their contract. Martini is unable to say when those pods will be restored.

Writer: Andy Sharpe
Source: Lisa Martini, Enterprise Holdings

Germantown is a neighborhood that is characterized by the remnants of its past colliding with the challenges of its present. It is definitely one of the most famous historic sections of Philly, right behind Old City in the eyes of many. Yet, this storied history comes with the backdrop of crime, poverty, trash, and neighborhood division on many blocks. This neighborhood division has been manifested by the corrupt Germantown Settlement, which was a social service and community development agency that ran out of money, and a tiff over retail development on Chelten Avenue. 

It's why Germantown residents are even more motivated to redevelop and cultivate a sense of community. In fact, the Germantown United CDC (GUCDC) was formed toward the end of last year to reinstate transparency to the neighborhood. The CDC is currently in the process of selecting its Board, and serves the racially, economically, and religiously diverse area from Chew Ave. to the north, Wissahickon Ave. to the south, Wayne Junction Station to the east, and Johnson St. to the west. 

John Churchville, the president of GUCDC, is passionate about making a difference. "I'd have to say that our first priority is to establish our trustworthiness as an organization in Germantown," says a motivated Churchville. He says this means reaching out to local businesses, residents, civic associations, and developers. The president also detects a hardy sense of optimism among those who are interested in serving on GUCDC’s Board. 

Once GUCDC becomes more entrenched in the neighborhood, one of its priorities will be re-utilizing the historic Germantown Town Hall. Churchville says that the re-use of Town Hall will be a personal commitment of his. He wants to take advantage of the Civil War-era building’s location across from Germantown High School by turning it into a building of learning that will feature post-secondary level science, technology, and math and high-school level "green entrepreneur" training. The building is up for sale by the Philadelphia Industrial Development Corporation (PIDC). 

Another GUCDC priority will be to clean up the Chelten and Germantown Ave. business corridors. The corridors form perpendicular Main Streets feature a diverse selection of small businesses, but are pockmarked by trash and other quality-of-life problems. The CDC has already held clean-ups along Chelten, and has proven its intimate concern with the avenue since its days speaking out against the new shopping center at Chelten and Pulaski. 

It’s not hard to guess that GUCDC sees Germantown’s history playing a vital role in the area’s future. Barbara Hogue, the executive director at Historic Germantown, is hoping to assist in this effort. She says her organization has submitted a grant application to the Pew Charitable Trust for "the interpretation of the enduring search for freedom in Germantown." If they receive the grant, Hogue foresees Historic Germantown working setting up pop-up exhibits at vacant storefronts and organizing lectures at local coffee shops in an event commemorating the anniversary of the Emancipation Proclamation. 

GUCDC held a forum last week to examine CDC best practices in Philadelphia and New York and strategize ways to make a community like Germantown more livable. The forum was keynoted by Colvin Grannum, president of Brooklyn’s Bedford-Stuyvesant Restoration Corporation. Other speakers were Econsult economist Steve Mullin, Rick Sauer with the Philadelphia Association of Economic Development Corporations, Historic Germantown’s Hogue, Sandy Salzman at New Kensington CDC, and Andy Frishkoff with Local Initiatives Support Corporation. 

Writer: Andy Sharpe
Sources: John Churchville, Germantown United CDC and Barbara Hogue, Historic Germantown 

Photo courtesy of Dana Scherer

The Master Plan for the Central Delaware is one of 27 projects to be honored with the American Institute of Architects (AIA) Honor Award. The award recognizes excellence in architecture and urban design and is the profession's highest honor.

A news release cites the City of Philadelphia's plan for striking a "strong balance between urban design and economic reality, proposing both public and private development to transform and regenerate six miles of waterfront,"

Priority sites along Spring Garden Street, Penn's Landing and Washington are seeing work first. Phasing and funding of new parks, trails, transit and connections to existing neighborhoods were praised as a "practical implementation strategy."

Cooper Roberts & Partners led an impressive team in developing the plan, including KieranTimberlake, OLIN and H&R&A. The plan takes into account goals and objectives developed through extensive civic engagement led by PennPraxis, and the plan was adopted by the Delaware River Waterfront Corporation last June.

Source: Laurie Heinerichs, DRWC
Writer: Joe Petrucci

2011 was the year for public space and parks in Philadelphia, with the opening of Penn Park, The Porch at 30th St. Station, and the Race St. Pier. Mt. Airy USA (MAUSA) is looking to bring that trend northwest for 2012. MAUSA, in conjunction with community groups and other stakeholders, has been studying what to do with the open space next to the Lovett Library for months. They have formulated a "conceptual plan" for an open, child-friendly performance space that will complement their efforts to transform Germantown Ave. into a more livable and walkable corridor.

The community made it clear during three public meetings that any outdoor area at Lovett should preserve the open space and support performances, according to Anuj Gupta, the Executive Director at MAUSA. Locals were also quite passionate about maintaining "the green orientation of this space," says Gupta. He says more trees will be planted, but the space as planned will function as an open amphitheater. MAUSA has reached out to the Curtis Institute of Music to see if they'd be interested in allowing their students to perform outside Lovett. 

Gupta says the proposed park will be tyke-friendly and sustainable, accommodating a story-time circle and nature play for young children. MAUSA may partner with a local arboretum on the nature play. Gupta hopes to better control the stormwater that flows off Lovett's roof through use of a rain garden. Along with the rain garden, native plant species will be used.

This public space proposal comes on the heels of a successful summer movie series on the grounds of the Lovett. Gupta brags that 130 to 150 people coalesced at the library during the course of the eight-week movie series. Trolley Car Diner provided concessions, and all movies were family-friendly. Gupta foresees the upcoming public space making this a tradition. 

A number of community and city groups have been involved in the planning for Mt. Airy's newest public space. The Community Design Collaborative (CDC) provided complimentary design services. The Free Library of Philadelphia has provided its support and assistance. East and West Mt. Airy Neighbors (EMAN and WMAN) have both been intimately involved in the community engagement process. Even the local religious community hasn't been left out, as Gupta lauds the Neighborhood Interfaith Movement for being a partner.

MAUSA hopes that this public space jibes with corridor improvements along Germantown Ave. People should "have an incentive to walk from Cresheim Valley [Drive] to Washington Lane," says Gupta with hopeful inflection. He says there is currently little activity on the stretch of the Avenue around the library. Gupta also states that there is no designed park in Northwest Philadelphia, although he says Chestnut Hill's Pastorius Park comes close. He says Lovett can hold the area's first designed park. 

Anuj Gupta estimates that MAUSA's "final conceptual plan" will be ready for public consumption in May. He hopes to hold a ceremony replete with performances at Lovett's grounds to present the plan. While the community has been split on what to do with the space, it looks like MAUSA worked hard to run with the local consensus views. It might just be a few months until Mt. Airy proves that 2012 is the year of the public space in the Northwest.   

Writer: Andy Sharpe
Source: Anuj Gupta, Mt. Airy USA

I-95 is one of the country’s most prolific highways, running between Maine and Florida. For the most part the highway runs uninterrupted, except for a small gap in the Trenton, NJ-area. With this in mind, a movement to remove the highway from the Delaware River waterfront landscape between the Ben Franklin and Walt Whitman Bridges is gaining steam. The idea of reclaiming the city’s waterfront by removing the highway, or merely burying it, was discussed at the Re-Imagining Urban Highways forum last week at the Academy of Natural Sciences.

Speakers at Re-Imagining Urban Highways came from across the country, and represented the municipal, academic, and journalistic spheres. They include Aaron Naparstek of the transportation planning website StreetsBlog, Peter Park of Harvard’s Graduate School of Design, Thomas Deller of Providence, RI’s Department of Planning and Development, and Ashwan Balakrishnan with the South Bronx River Watershed Alliance. They discussed successful and current efforts to remove urban highways around the world, and the realized and potential benefits of removal.  

The final two speakers were Diana Lind, the editor in chief of Next American City, and Andrew Stober, the Chief of Staff for Philadelphia’s Office of Transportation and Utilities, both of whom gave a local perspective. Lind was the chief proponent of creating a dialogue about removing or burying I-95, as she cited other highways and arterials that motorists could detour on to avoid the highway. Unfortunately, some of these highways are as far away as South Jersey and the western suburbs. Lind revealed that she’ll be circulating a petition to PennDOT in favor of altering I-95 this week.  

As one of the most influential people in Philadelphia’s Office of Transportation and Utilities, Stober had one of the evening's more interesting points of view. While willing to discuss the merits of burying or removing I-95, he concentrated on other improvements that could be made to the city and region’s transportation network. Stober’s main focus was on mass transit, which he called “an incredible endowment from previous generations.” He showcased the city’s proposals for Columbus Blvd., which include a light-rail line running down the median.

Stober preferred to concentrate on transit access because it “gives us more bang for the buck than dealing with the highway.” The chief of staff also lamented the unwillingness of some state and federal lawmakers to fund transportation and infrastructure, given that it’s not a glamorous topic for many voters. He cited the multitude of constituent feedback to puppy mill legislation, and compared it to the relative silence from voters on transportation legislation. Apparently, bridges and trains will never be as cute as pug and Labrador puppies.   

Writer: Andy Sharpe
Source: Andrew Stober, Philadelphia Office of Transportation and Utilities