High Technology : Innovation + Job News

Global reach, local team: Empathy Lab takes digital advertising from Conshy to NY, Paris

Flying Kite Media Monday, April 04, 2011

There's a powerful global interactive agency right here in your backyard. You've probably never heard of it, but that's by design. Empathy Lab, based in Conshohocken, is set to break $14 million in revenue this year with clients you've definitely heard of, including Sony, Nautica, Kipling, Saucony, Clarins, Lexmark, Comcast and Verizon. The digital agency, founded in 2005, employs around 70 people in its suburban Philadelphia headquarters, and unless you're in the know, you'd pass right by.

"We don't necessarily focus on the region as our target for clients," says Kevin Labick, CEO of Empathy, explaining Empathy's local low profile. "We made a decision to be world class in two areas: eCommerce, and media and entertainment as it pertains to the digital channel."

Empathy's target companies are in New York, Los Angeles, Paris and the Netherlands, with just a few in Philadelphia. Its secret to success is an intimate approach to customer needs and motivations.

"Everything we do revolves around understanding the customer's point of view," says Labick. "Almost every project we work on involves contextual inquiry. We go into people's homes and offices, and sit with them on the way to work in their cars, to understand how they use our clients' brands."

Labick cites research for David's Bridal eCommerce platform that involved peering over the shoulders of brides to be as they perused potential gowns on the web. With the growth of destination weddings, Empathy discovered that brides want to know what the bottom of the dress looks like so they can judge its performance on a sandy beach.

Another growth area for Empathy is digital media and entertainment. While many brick and mortar stores were closing down, Empathy positioned itself at the forefront of digital media delivery. One example is Sony's newly released My Daily Clip for Apple mobile devices. Empathy's strategic placement has paid off. While other agencies have struggled through the economic downturn, Empathy's growth is impressive: in 2009, company revenue was $8 million, in 2010, revenue jumped to $12 million, and this year's projections show more of the same.

Empathy's low profile is going to have to change, says Labick, whose staff spends the great majority of its time on client campaigns, not self-promotion. "We are growing and we need people. We don't want to open offices everywhere. We want people to be based here, and have lives here."

Labick attributes Empathy's success to deep partnerships within the industry, working closely with developers and software companies to deliver innovative channel solutions to clients. Earlier this year, SmartCEO Magazine selected Empathy as a Future 50 Company in recognition of its tremendous employee and revenue growth over the past three years.

Source: Kevin Labick, Empathy Lab
Writer: Sue Spolan

Philly solar conversion company among highlights of Cleantech Investment Forum

Flying Kite Media Monday, April 04, 2011

Clean technology is a big draw for potential investors. Several hundred people gathered at the Academy of Natural Sciences on March 31 for the 3rd Annual Mid-Atlantic Cleantech Investment Forum. Sponsored by Blank Rome Counselors at Law, the Academy and Cleantech Alliance Mid-Atlantic, investor panels discussing the future of renewable energy, clean water, recycling and waste disposal were followed by presentations from area entrepreneurs.

On hand were members of the Greater Philadelphia Innovation Cluster for Energy Efficient Buildings. Williams J. Agate leads the Philadelphia Industrial Development Corporation, developing and managing the Philadelphia Navy Yard, which is now in the process of creating a smart grid energy master plan.

The Fostering Cleantech Investment Panel included Kevin Brophy, of Meidlinger Partners, who talked about the future of clean water investment, and said that while innovation in the field came from the middle cap, the greatest opportunity for future investments is in the huge lower cap market. Also on the panel were Gary Golding, from Edison Ventures, who addressed rapidly improving awareness of water issues, Arun Kapoor of SJF Ventures, who mentioned 100 percent Pennsylvania wind provider Community Energy, and Josh Wolfe, the founding partner of Lux Capital. Wolfe described Lux as an early stage high risk venture fund valued at $100 million, and had a different take on the market than his fellow panelists, explaining that Lux focuses on companies that are long on human ingenuity and short on government rationality. Passing on biofuel, nuclear and natural gas investments, Lux is instead investing in nuclear waste management, calling it the energy industry's biggest unsolved problem.

The only presenting entrepreneur based in the immediate Philadelphia area is solar power conversion company Alencon Systems, Inc. Now in the research and development stage, Alencon addresses the problem of energy efficiency with large scale photovoltaic systems, which are currently created by aggregating multiple small systems. Alencon, which was borne of research at Rowan University, aims to simplify solar and wind power systems from distributed harvesting to centralized conversion. With a prototype already built and tested, Alencon slates projected sales of its streamlined systems at $45 million by 2014.

Source: 3rd Annual Mid-Atlantic Cleantech Investment Forum
Writer: Sue Spolan

Adaptimmune brings tools in the fight against cancer, HIV/AIDS to Science Center

Flying Kite Media Tuesday, March 29, 2011

Imagine cancer treatment without debilitating chemotherapy and damaging radiation. Researchers in the field of fighting cancer and infectious diseases have recently come up with a way to remove, edit and replace patients' own cells to turn them into cancer and HIV super soldiers in the body. Adaptimmune LLC, one of University City Science Center's newest tenants, is the first company of its kind to develop a methodology for generating high affinity T cell receptors. Dr. Gwen Binder-Scholl, the Vice President of Operations at Adaptimmune, says that this powerful approach is a major departure from previous forms of cancer and infectious disease treatment, offering the advantage of much higher potency with far fewer side effects.

Traditional chemotherapy attacks any rapidly dividing cell in the body, knocking out cancerous tumors, but also killing cells that generate hair and mucous membranes. In this new treatment paradigm, T cells, which are the body's immune soldiers, are harvested from the patient, modified and placed in cell factories to grow, and then returned to the patient via vaccine. The whole process takes only three weeks from manufacture to release, according to Binder-Scholl, so that cancer and HIV can be treated fairly quickly.

"We are really the only company taking the next step towards commercialization of adoptive T cell therapy with high affinity TCRs," says Binder-Scholl, who has been working on T cell receptor research at the University of Pennsylvania's Abramson Family Cancer Research Institute for about three years at the June Laboratory under the guidance of professor Carl June, MD. Binder-Scholl explains that Adaptimmune, a subsidiary of a UK company, approached her to manage and carry forth U.S. clinical trials. While Adaptimmune already has a close relationship with Penn, its overseas leadership qualifies it for the SciCenter's Global Soft Landing Program.

This month, Adaptimmune is opening three new oncology indications: a trial for melanoma, which is very common, and trials for the less frequently occurring cancers synovial sarcoma and multiple myeloma. Depending on how the clinical trials go, Binder-Scholl expects to see data emerge within 12 months and hopes to get approval for the experimental treatment with the decade.

Source: Gwen Binder-Scholl, Adaptimmune LLC
Writer: Sue Spolan

Make room for the Aerotropolis: Drexel's Mobilities in Motion conference explores 'logistics' cities

Flying Kite Media Tuesday, March 29, 2011

Mobility. The word conjures up a multitude of meanings. The ability to move. Mobile devices. Passing through physical and virtual space. Remaining motionless. Social networks and location based apps. Handicapped access. Planes, trains, automobiles, and skateboards.
Drexel's Center for Mobilities Research and Policy, or mCenter, headed up by sociology professor Mimi Sheller, offers a new way to group ideas not previously considered connected under one umbrella. The mCenter is the first in the United States to study mobilities, drawing on the many disciplines of arts, design, social sciences, engineering, computer science, business, law, media, environmental studies and public health.

Tasked with studying movement as a social science, the one year old mCenter drew an international crowd to its conference, Mobilities in Motion: New Approaches to Emergent and Future Mobilities. Held March 21-23, presenters considered scales of mobility, migration, borders, mobile phones, and all kinds of ways to get around, from the skateboard as urban transportation, to air travel, to creating an avatar and traversing virtual environments. Participants from a dozen countries, including France, Japan, the UK, and Brazil, as well as from more local addresses in the United States, spoke on emerging concerns like surveillance and privacy, the continually accelerating cycle of mobile device obsolescence, ethics and social rights, borders, sustainability and more.

Sheller, who is also co-editor of the international journal Mobilities, said, "The event has been incredibly successful, even beyond my expectations. We had excellent keynote presentations and very high quality papers in all of the sessions. People felt a real sense of dynamic interaction and stimulating dialogue across different disciplines and research approaches."

One highlight was keynote speaker Rina Cutler, Philadelphia's Deputy Mayor for Transportation and Utilities, "who gave an incredibly lively and entertaining talk about major infrastructure projects in the city, including her plans for developing an 'aerotropolis' at Philadelphia Airport." The idea that an airport can become a major urban hub, sometimes extending to a radius of up to 60 miles, was coined by professor John Kasarda (not in attendance), whose new book, Aerotropolis, The Way We'll Live Next, describes the next phase of globalization. With the rapid rise of logistics, global business networks, overnight shipping and increased travel, the new metropolis will have a massive airport at its center, with the city designed around it. Kasarda writes that logistics cities are now growing in Seoul, Amsterdam, Dallas and Washington, DC.

Sheller said participants, who included many PhD students as well as professors, were treated to presentations by artists and went on walking tours and as well as a mural tour. Aharon Kellerman, professor emeritus at Haifa University, remarked, "The most striking dimension of the conference was the young age of most of the participants. This is an encouraging trend by itself, notably in North America."

Source: Mimi Sheller, mCenter
Writer: Sue Spolan

Philly Tech Week promises a printer-smashing good time

Flying Kite Media Tuesday, March 22, 2011

In the spirit of Philly's other well-known celebrations like Beer Week and Restaurant Week, one of the main goals for Philly Tech Week, happening April 25 to 30 in locations across the city, is to have fun. Organized by Technically Philly, the week is meant to connect the many different segments of the Philly technology community, from hackers to Comcast and everyone in between, according to TP co-founder Chris Wink.

At this point, there are about 35 events on the schedule, with more to come. WHYY will serve as headquarters. Wink says the media outlet will host a daily lunchtime speaker series throughout the week, as well as the final big event Friday night. Tech Week coincides with two other major citywide happenings: The Philadelphia International Festival of the Arts (PIFA) and The Philadelphia Science Festival. As a result, says Wink, some gatherings will carry all three labels, such as Augmented Reality Check: Seeing The Future Now, looking at the intersection of art, technology and science, to be held at the Philadelphia Museum of Art on April 26.

Another exciting Tech Week gathering is The Future of Music featuring musician and producer RJD2, coordinated by Tayyib Smith, owner of Little Giant Media, which publishes two.one.five magazine. Smith hopes to draw like minded people actively engaged in creating, promoting and distributing music to envision the role technology will play in the future of music. "I am an analog person who is fronting like I am digital," says Smith, who hopes to get as much out of the discussion as any of the other attendees.

Local firm Azavea, which builds geographic analysis software, happens to be rolling out several projects that same week, and plans to show off the brand new goods. "One is Philly Tree Map," says President and CEO Robert Cheetham, whose goal is to create a crowdsourced urban tree inventory. Two other Azavea projects, Open Data Philly and PhillyHistory.org, will be showcased during Tech Week.

For those who have ever fantasized about going ballistic on your devices, be sure to attend the Office Space Printer Smash, co-sponsored by Nonprofit Technology Resources and The Hacktory. As the title indicates, participants will be encouraged to turn unrecyclable printers into a pile of mangled plastic and metal.

Source: Christopher Wink, Technically Philly, Tayyib Smith, Little Giant Media, Robert Cheetham, Azavea
Writer: Sue Spolan

Optofluidics' technology combines fluids, light to develop better diagnostic tools

Flying Kite Media Tuesday, March 22, 2011

It's one minuscule step for molecules, one giant leap for mankind. Nanotechnology startup Optofluidics, Inc. has established offices at the University City Science Center's Port Business Incubator. The company aims to develop optical devices that keep biomolecules in place in their physiological state, says Optofluidic's Chief Technology Officer and co-founder, Bernardo Cordovez. "The product will be an instrument that houses and reads the chips that we make."

As the company name implies, Optofluidics uses the combination of fluids and light to detect, identify and manipulate biomolecules and nanomaterials. The idea of adding fluids to scientific optical devices is not a new one. Back in the 18th century, rotating pools of mercury were used to create smooth mirrors in reflecting telescopes. According to Cornell University's Erikson Lab, where Optofluidics co-founder David Erikson initiated research concepts for Optofluidics, new biosensing technologies follow advances in the identification of biomarkers associated with specific diseases and injuries. Two examples are the neurodegenerative diseases Alzheimer's and Parkinson's, which have eluded early detection. The kind of non-invasive nanotechnology that Optofluidics is developing, which will diagnose and detect biomarkers at very low levels, could enable diagnosis even before symptoms appear.

The National Science Foundation recently gave Optofluidics nearly $150,000 in a Small Business Innovation Research award. "The market opportunity is tremendous because most single molecule instrumentation is made for DNA, while nano-instrumentation for handling and studying proteins is still a bit behind," says Cordovez, who adds that Optofluidics' family of technologies has very strong commercial appeal.
Making the move to the Science Center was the easy part. Cordovez cites the University of Pennsylvania's strong biosciences department which will provide "a terrific future employee candidate pool." Philadelphia is slated to become a world leader in nanotechnology research, says Cordovez, with a planned world class nanofabrication center at Penn, scheduled for completion in the next few years.

Source: Bernard Cordovez, Optofluidics, Inc.
Writer: Sue Spolan

Kensington's Perfect Prototype creates new realities

Flying Kite Media Tuesday, March 15, 2011

A three dimensional rendering of a human heart is beating atop a card you hold in your hand. It's not reality, it's Augmented Reality, the latest method of bringing two dimensional images into a 3D world. Augmented Reality images exist only on the screen of a computer or mobile device, but with the addition of a live camera feed, viewing the virtual sculptures feels astoundingly real.

Perfect Prototype describes itself as an interactives company, "telling stories with innovative technology to create engaging, educational experiences for people," says Matthew Browning, company president. Located in the Crane Arts building, Perfect Prototype flies under local radar but is creating a national splash with projects for educational and corporate clients, such as a museum exhibit that lets you hold a virtual brain in your hands, a locomotive simulator that provides the virtual experience of operating a train, and a presentation to a corporate audience that integrates 3D animations. And if you are in the mood for some new fashioned hand to hand combat, Browning says Perfect Prototype has come up with a device that allows people across the country to arm-wrestle.

Browning, who is working overtime along with ten independent professionals to meet customer need, says clients range from museums such as Chicago's Museum of Science and Industry, to corporations including Norfolk Southern and Hyundai, along with the NHL's Pittsburgh Penguins.

Perfect Prototype is at the forefront of a rapidly growing technology that has implications across many sectors. Browning says of the technology that is still in its infancy, "There is so much untapped potential in Augmented Reality. It's a joy to push the limits and create new and innovative uses." And, he adds, with increased computing power on mobile and stationary devices, Perfect Protoype continues to give people a new experience, and a new way of looking at the world around them.

Source: Matthew Browning, Perfect Prototype
Writer: Sue Spolan

FLYING BYTES: Microsoft in Malvern, Art in the Open and the Canal

Flying Kite Media Tuesday, March 15, 2011

Flying Bytes is a roundup of innovation nuggets from across the region:

OPEN UP TO ART
The second annual Art in The Open exhibit has been announced for June 9-12, 2011. The citywide exhibit features a juried selection of artists who will create site specific work along the Schuylkill Banks, from Bartram's Garden in Southwest Philly, and as far north as the Fairmount Park Waterworks. The result is a giant outdoor studio, with art stations for the public to get into the creative process. AIO co-founder Mary Salvante reports that all 2011 artist applications have been received, and the 40 winners will be announced shortly.

A CANAL PROPOSAL
The Manayunk Canal Towpath is about to get an art facelift. The Mural Arts Program, in association with the Manayunk Special Services District (MSSD) and the Manayunk Development Corporation, is calling for proposals to transform the disused canal into a temporary public art location with a focus on sustainability, incorporating water. The canal is the last surviving segment of a waterway that once ran as far as Schuylkill County, bringing coal from the mines into Philadelphia. The installation will coincide with this September's Manayunk Eco-Arts Festival. For more information, send email here.

MALVERN GETS 'SOFT
This week Microsoft opened a new 17,500 square foot Technology Center in Malvern. In attendance at the opening ceremony were Pennsylvania governor Tom Corbett and Microsoft CEO Steve Ballmer. The Philadelphia area tech center is the tenth in the United States, and joins 21 similar technology centers globally. According to Microsoft, "the center is designed to help companies throughout the mid-Atlantic region improve their use of technology to grow their businesses, add jobs, and strengthen their local communities."

PHILLY'S GONE DIGITAL
Digital Philadelphia and Code for America reports that our local team of fellows is working hard to get government data to citizens. Jeff Friedman says the Philly CfA team conducted over a hundred interviews in February, polling government and city workers, civic leaders including heads of non-profits, block captains, civic developers, and citizens. CfA Philly also held three Friday "hack" events to encourage local developers to engage with government data, an Open Data Forum with help from Young Involved Philadelphia, Technically Philly, and the City, and an open data camp where developers built out four functional mini-apps based on city data.

Source: Mary Salvante, AIO; Microsoft Technology Center, Jeff Friedman, CfA Philly
Writer: Sue Spolan

PA's power choice: The answer is blowing in the (local) wind, says Radnor's Community Energy

Flying Kite Media Tuesday, March 08, 2011

It's 2011. Do you know where your power is? With the expiration of Pennsylvania power rate caps at the start of this year, state utility customers are searching for alternative providers. If you are all about clean renewable energy that's local and sustainable, Community Energy provides 100 percent Pennsylvania generated wind power, and it's expanding to provide solar as well.

The Radnor-based company, founded in 1999, began selling retail wind power to commercial customers ahead of state mandates, enabling Community Energy to build demand for the construction of its own wind projects in Pennsylvania as well as in New Jersey. "In 1999, there were a total of 10 megawatts of wind power east of the Mississippi," says Jay Carlis, Vice President of CEI's Retail Division. Texas boasts two of the world's largest wind farms, and California is not far behind. Carlis reports that in the past year, CEI experienced strong growth and has doubled in size, thanks largely to the addition of solar energy to its offerings. After CEI's initial foray serving commercial clients such as Carnegie Mellon University and Giant Market, CEI added residential clients to the roster, and then partnered with utility companies, enabling its reach to include the entire northeastern United States.

While the Pennsylvania PUC has created PA Power Switch, an easy to navigate website that helps customers shop for energy, Carlis says the site leaves out some vital information. "Most people don't understand the complicated aspects of the market. If you want wind power, and it's coming from Texas, the grids don't even connect," says Carlis. Rather, utilities are dealing in tradable Renewable Energy Certificates. For someone living in Pennsylvania, he says, there's a lot of benefit to having wind in the local grid, including a future price edge benefit. "Twenty years from now, if all of Pennsylvania is buying from Texas, Texas will look good, and it won't make a bit of difference for Pennsylvania. It's important that people understand the implications of their choices."

Source: Jay Carlis, Community Energy
Writer: Sue Spolan

FLYING BYTES: Tech Week, Pancakes and Booze, Entrepreneur Expo and LaunchRock @SXSW

Flying Kite Media Tuesday, March 08, 2011

Flying Bytes is a regularly occurring wrap-up of innovation nuggets from across Greater Philadelphia:

A WEEK OF TECH CELEBRATION
It's a week long celebration of technology innovation, according to Technically Philly's Christopher Wink, one of the organizers of Philly Tech Week, April 25 to 30. "Wharton, University City Science Center, First Round Capital, the Franklin Institute, and Indy Hall are either sponsoring, hosting events or getting involved," says Wink. Check the PTW calendar for panels on Augmented Reality, Switch Philly, and a municipal government data unveiling. The final Friday night signature event will take place at WHYY, which will serve as headquarters for the week. Stay tuned for more.

TIRED OF WINE & CHEESE
LA's biggest underground art show is coming to town. Pancakes & Booze features over 50 of Philly's underground artists, and will take place Friday March 11 at Bookspace, 1113 Frankford Avenue, starting at 8 p.m. and scheduled into the wee hours. Admission is just $5 and covers all the pancakes you can eat plus live body painting. Pancakes & Booze is on national tour, with stops in San Francisco, Nashville, Denver and more. It's worth going just to see Bookspace, a massive former elevator factory converted into a surreal bookstore stacked to the rafters with more than 50,000 titles.

ENTREPRENEUR EXPO 2011
Philly Startup Leaders wants you to show off your stuff at the Entrepreneur Expo 2011. The area's brightest business minds are set to convene at University of the Arts on March 31. Last year's event drew 400 people. PSL is now accepting exhibitor applications from members, and will accept bids from the general public starting March 13. Register to attend this free event at Ticketleap.

LAUNCHROCK @ SXSW
The winner of this year's Startup Weekend Philadelphia plans on giving away $5,000 at SXSW Interactive in Austin, Texas March 11-16. LaunchRock is a service that creates a viral "coming soon" page for budding businesses. The entrepreneur who gets the most signups using LaunchRock during SXSW will receive a dollar per sign-up up to $5,000. Results of the competition will be tracked on a 22-foot leaderboard on Sixth Street in Austin.

Source: Technically Philly, Bookspace, Philly Startup Leaders, Launchrock
Writer: Sue Spolan

Solar States flips the switch at Crane Arts for city's largest rooftop PV array

Flying Kite Media Tuesday, March 01, 2011

The switch is flipped at Crane Arts. This week, the Kensington warehouse building, which houses artist studios and commercial space, powered up Philadelphia's largest rooftop photovoltaic solar array. Over four hundred panels will supply 81 kilowatts per year. The array is owned not by Crane, but by a new company called Solar States, which hopes to expand partnerships with property owners to create 15 commercial solar rooftops in the city for a total of 1 megawatt of solar capacity outputting thousands of megawatt hours.

In a departure from traditional solar panel installation, the for-profit Solar States offers photovoltaic installation at zero cost to building owners, selling back electricity at a discount. According to Micah Gold-Markel, founder of Solar States, the plan is for Crane to remain on the grid, so tenants will be using a mix of solar and traditional electric company power. Another way Solar States could profit is by selling back surplus power to the grid. It's a complicated auction system in which a company like Solar States sells a certificate to electric companies as a way of diversifying their energy portfolio, in compliance with the state Alternative Energy Portfolio Standard. While Gold-Markel hopes Crane will use the maximum output offered by the solar array, there will be many hours of sunlight when the building is quiet, and excess power generated by the array will generate certificates, as well as a discount to Crane. Gold-Markel says that for Solar States, profitability is sustainability. Solar States, not the building owner, also receives all Pennsylvania and federal solar rebates, tax incentives and credits.

The Crane array was designed by Helio Systems and GRASS (Green Roofs and Solar Systems), and Solar States estimates that it will provide a 20 percent cost savings over standard PECO rates.

Source: Micah Gold-Markel, Solar States
Writer: Sue Spolan

Startup game developer Play Eternal targets grown up gamers

Flying Kite Media Tuesday, March 01, 2011

Press the start button on Play Eternal, Philadelphia's newest game development company. Play Eternal hopes to create titles that are easy to pick up, play and, perhaps most important, put away. Lou Tranchitella, CEO of Play Eternal and father of three, says that while his company's larger target demographic is men aged 15 to 45, Play Eternal wants to think outside the XBox to create action for aging gamers in their 30s and 40s who have jobs, families and activities that take life beyond the screen. Tranchitella explains that Play Eternal AAA action adventure titles are slated to provide 10 to 12 hours of in-game time, whereas traditional titles in the genre may take up to 60 hours of play to resolve. The far lower price point of Play Eternal games is commensurate with shorter play. Forget lengthy tutorials and introductions, says Tranchitella, whose own gaming life now centers around casual games like Bejeweled, as increasing real life responsibilities prohibit full immersion.

Launched this week, Play Eternal hopes to be at the forefront of a growing trend for the city. "Two of the best game schools are Drexel and Penn," says Tranchitella, who notes that Drexel RePlay is ranked third in the nation for game development by the Princeton Review, and Penn has the only graduate program for game developers, but degreed gamers end up leaving the city for companies elsewhere.

Play Eternal's four principals are Tranchitella, COO Michael Worth, Chief Creative Officer Brandon Van Slyke, and Albert Vazquez, who is the company's Chief Technology Officer. While Play Eternal is not at liberty to discuss specific games under development, Tranchitella says the appeal to publishers is in both time and money: a shorter production interval between concept and finished product, and direct delivery to the consumer by download to console or PC, bypassing expensive packaging.

Play Eternal is a virtual company for now, but in the next month or so will announce a move into office space in University City. "Both Mike and I have family roots in Philadelphia," says Tranchitella, who grew up here and plans to position Play Eternal at the forefront of the city's growing gamer business community.

Source: Lou Tranchitella, Play Eternal
Writer: Sue Spolan

FLYING BYTES: CoverPuppy, You Had Me at Yo, Flower Children and House Party

Flying Kite Media Tuesday, March 01, 2011

Flying Bytes is innovation nuggets from throughout Greater Philadelphia:

VANITY FUR
Forget LOLcats. Now you can get LOLdogs, in the form of CoverPuppy, a new iPhone app that puts your mutt's mug on the cover of your favorite glossy rag. Spots Illustrated and Bone Appetit are just a few of the possibilities. For $1.99, you can download this latest offering from Philly's own ChatterBlast Labs and see your puppy's picture on the cover of Rolling Over. Share with friends via email, Facebook and Twitter. A portion of CoverPuppy proceeds goes to the ASPCA.

BELL IS BROKEN. PLEASE KNOCK.
This week the Greater Philadelphia Tourism Marketing Corporation announced the top-10 list of submissions for its With Love, Philadelphia XOXO Billboard Contest. It wasn't easy choosing from 2,711 entries sent in from all over the country (106 submissions with Rocky but only 19 mentions of Adrian). The top ten can be seen in a video roundup. Mary K.'s winning entry "Dear Philadelphia, You had me at Yo!" will adorn a billboard above I-95 by the Girard Avenue exit.

SEPTA SEEKS FLOWER CHILDREN
Get to Springtime in Paris via rail or bus. Going to the Philadelphia International Flower Show at the Pennsylvania Convention Center next week? SEPTA is encouraging visitors to leave cars at home and tiptoe through the tulips with a One Day or Family Independence Pass. SEPTA is also offering discounted tickets to the event, which runs March 6-13.

OPEN FOR GREAT MUSIC
No need to knock at JJ Tiziou's door. The Philadelphia photographer and supporter of the arts has announced the start of his 2011 house concert series at 4531 Osage Avenue. The April 2 lineup includes "pleasantly aggressive folk duo" Nervous But Excited from Ypsilanti, Michigan, and Washington DC's Tinsmith. As always, donations of money, food and drink are always welcome. Proceeds pay performers and also benefit the larger Philadelphia arts community.

Source: ChatterBlast, GPTMC, SEPTA, JJ Tiziou
Writer: Sue Spolan

Virtual environments mean big business for Conshohocken's VCopious

Flying Kite Media Tuesday, February 22, 2011

"Events come and go, but persistent worlds live on," says Ken Hayward, CEO of VCopious, a virtual meeting platform that allows users worldwide to meet in cyberspace. It's an amalgamation of virtual environments like Second Life with social networking, and VCopious is gaining momentum. With VCopious, physical location is no longer a barrier to gathering. It doesn't matter if you are in Athens, Georgia or Athens, Greece.

After downloading the VCopious application, participants create avatars able to meet, talk and shop in-world. VCopious predecessor Second Life peaked back in 2007, and now that the dust has settled and the thrill of cybersex has worn off, corporate and academic entities are now seeing the greatest benefit from virtual engagement.

Based in Conshohocken, VCopious counts as its biggest customer software giant SAP, which is hosting between 30 and 50 virtual meeting instances on any given day, according to Hayward. This week, the Greater Philadelphia Alliance for Technology and Capital (PACT) announced that VCopious has been selected as a finalist for the 2011 Technology Start Up of the Year.

"We believe that persistent virtual worlds are an important branding mechanism," adds Hayward, who touts his software's scalability. The recent SAP Sapphire event hosted a total of 51,000 participants, with 17,500 on the platform at same time. Hayward says it's the hardware, not the software, that might limit participation. "We believe we've done the largest single event in 2010 of anyone in the industry."

Unlike Second Life's virtual currency, Hayward says VCopious users spend real money for in-world transactions, and that virtual private environments are a way to monetize social media, representing, says Hayward, "a brand new gigantic market."

Source: Ken Hayward, VCopious

Writer: Sue Spolan

Flying Bytes: Taco Art, Bakin' & Snackin', Canned 'Nam, Flavor Saver

Flying Kite Media Tuesday, February 22, 2011

Flying Bytes is innovation nuggets from throughout Greater Philadelphia, with a focus on food and beverage this week.

WHAT A LOVELY TACO YOU HAVE
It's art. It's tacos. It's coming to a neighborhood near you. Celebrity chef Jose Garces announced this week the launch of the Guapos Tacos truck, which will be hard to miss. It's covered in a mosaic of 45,000 beer bottle caps, designed by Jun Aizaki, who created the interiors of all seven of Garces' restaurants. Follow the truck on twitter @GuaposTacos.

BAKIN' & SNACKIN': A GOOD THING
Soup sales may be down, but Campbell's reports its Baking and Snacking sectors are on the rise. The company just released Second Quarter Results for 2011. While the company's core product, canned soup, decreased four percent, CEO Douglas R. Conant says "Baking and Snacking, our second largest segment, delivered top and bottom line growth in the quarter." A top seller is Pepperidge Farm Milano cookies.

IN OTHER CANNED NEWS
Philadelphia's Crown Holdings is expanding its production of aluminum beverage cans at all three of its manufacturing facilities in Vietnam. The Hanoi plant expansion will allow Crown to crank out 1.5 billion cans; in Ho Chi Minh City, expected output for 2012 is 3.2 billion cans. Crown's global clients include Coca-Cola, Heneken and Kronenbourg.

TAKE IT TO GO
Food flavoring company David Michael announced the upcoming Innovation Roadshow that will take place in Philadelphia on March 30. This year's conference is all about going global with food and beverage products and features Mary Wagner from Starbucks' global R&D division. David Michael & Co. produces over 40,000 flavors, stabilizers and natural colors.

Source: Garces Restaurant Group, Campell's Soup, Crown Holdings, David Michael & Co.
Writer: Sue Spolan