entrepreneurship : Innovation + Job News

Here's something you may not know: When you click on a website, ads you see are often the result of a real time auction. It's an outrageously fast paced auction, where bidding takes place within 300 milliseconds.

LiftDNA, based in King of Prussia, is in the business of managing online publications that derive revenue from these advertisements, and the company is growing very fast. "We manage 80 to 90 percent of their revenue," says Dan Lawton, Senior Vice President of Operations. "The goal is that we allow them to focus on publishing, and we take care of field management and the technical concerns of an advertising operations department."

A typical LiftDNA client gets over a hundred million impressions per month, says Lawton, and in total, the company serves well over 20 billion monthly impressions internationally. "Every millisecond counts when talking about scale and volume. If the ad doesn't load fast enough, that creates revenue loss."

Try this: go to Philly.com on two different browsers. First use Internet Explorer, and then go to the same site on another browser, like Google Chrome or Firefox. You will likely see entirely different ads. Your eyeballs were purchased in nanoseconds, based on cookies and other stored information. It's not something the consumer realizes or considers. "It's definitely the wizard behind the curtain kind of stuff," quips Lawton.

LiftDNA was recently acquired by Los Angeles based OpenX for an undisclosed sum comprised of stock and cash. On the heels of that acquisition, LiftDNA is planning on doubling staff in the next few months, going from over 20 to nearly 40 employees. The majority of hires will be in operations, says Lawton, plus a handful of developers and administrative support staff.

LiftDNA is going up against the giant of ad servers. "Google has taken over the entire ad ecosystem. They own Double Click Ad Exchange and AdSense, but they are advertiser focused.

We write code against Google to benefit the publisher," says Lawton. "There's nothing for free in this world. The only way the cost of free content is justified is to have effective ads on a site. Without ads, the content goes away."

The next big opportunity in online advertising will be mobile, says Lawton, who predicts we will see major changes in the coming months as real time placement jumps from desktop to handheld. "Mobile devices are outpacing PCs for the first time. There's a huge global impact. The reach is huge, and the dollars are going to follow that audience."

Source: Dan Lawton, LiftDNA
Writer: Sue Spolan

It's a three thing. "O3 stands for ozone," says Keith Scandone of the name of his e-commerce agency. "Ozone is made of three parts oxygen, and our company incorporates three aspects: marketing, design and technology." O3 World, founded by three partners, is now hiring both a front-end and a back-end web developer.

Currently located at the Piazza, O3 World is poised to move north to new headquarters in Fishtown this fall. Scandone reports that year over year growth is 45% from 2011 to 2012, which is the group's most dramatic gain since its 2005 inception.

Now with two owners and 12 full time employees, Scandone attributes the expansion to new business. He points to work with Comcast's Project Open Voice and referrals through relationships, some of which were developed through Scandone's participation in the Philly Ad Club.

"We specialize specifically in e-commerce, and it's a complicated process you can't fake," says Scandone, who will refer out any work that's out of O3's area of expertise. For example, clients with SEO and SEM needs are sent to NoLibs neighbor SEER Interactive. "We won't sell something to a client and then outsource it."

O3 is a full Magento partner, a deal they struck just a few months ago,and is positioned to provide the full package to clients, from design, through hosting, development, and integrations.

The firm's other clients include Grayhair Software, Pravda Vodka, Timberlane and Back on My Feet, a Philadelphia-based nonprofit begun that now operates in 11 cities nationwide.

Source: Keith Scandone, O3 World
Writer: Sue Spolan

"There's no such thing as a typical man cave," says Joe Chiaccio, founder of ManCaveKingdom. The bootstrapped startup is in the business of creating safe havens for every man, no matter what his taste.

Maybe you're the kind of guy who's just waiting for beer o'clock. Or maybe you are more of a Super Street Fighter. Whatever your particular escape, ManCaveKingdom will help make it happen.

While Chiaccio, based in South Jersey, has full time designer Amanda Burke on staff, he explains it's more of a DIY thing. "Guys are traditionally not the decorators of the house. Typically women are the primary decorators. If a guy is lucky enough to get his own space, ManCaveKingdom makes it attainable for guys who have an idea of what they want," says Chiaccio, who adds that wives are often more than happy to hand over an area of the house where a guy can get as sloppy as he wants.

The target demographic for the fledgling company is pretty wide, ranging in age from men in their early 20s up to their 60s. "Younger guys live in apartments, and then there are guys who have been married 40 years and want a little bit of space," says Chiaccio. Most commonly, men are looking for a bar and a really nice TV viewing area. Add-ons include stand up arcade games, ping pong and pool tables.

How much is this going to set you back? "How much does a diamond ring cost?" jokes the recently married Chiaccio, citing a budget range from a few hundred dollars all the way up to the tens of thousands. In fact, it was Chiaccio's own experiences building out his man space that gave him the idea for the business.

Chiaccio reports that Philly Tech Week was great for business, and now counts among his clients a recently divorced local entrepreneur who does web analytics by day, but wants to get loose at night. We're not naming names, or even initials. What happens in the man cave stays in the man cave.

Source: Joseph Chiaccio, ManCaveKingdom
Writer: Sue Spolan

ReadySetWork has served tens of thousands. While it all began with a sandwich franchise, co-founders Joel Frisch and Jacob Dreyfuss are in the business of serving those who serve. The company is hiring ASP.NET MVC developers, mobile developers and business development experts, on the heels of an acquisition for an undisclosed amount by national payroll solutions provider PrimePay.

ReadySetWork was created to schedule shift workers, first in the restaurant industry, and now branching out to any vertical that employs hourly, on-demand labor. Frisch and Dreyfuss first got the idea for the company when they owned several Pita Pit franchises, and developed the technology to fix a major pain point that had previously been a pencil and paper solution. "The whole pitch of our product is taking the schedule off the back wall and bringing it to life," says Frisch.

The RSW suite is a set of web and mobile tools that allow managers to schedule workers online, but also allow employees to tell bosses when they are available. "When employees have more access with ReadySetWork, they feel more a part of the process. Accountability and morale are higher," says Frisch.

The acquisition does not affect the management team or the location of company, which remains in Malvern. Frisch says the company's national client base has been built up through distribution channels, not one-by-one sales, and PrimePay is now offering a co-branded version of ReadySetWork.

Frisch reports that the company now schedules hospitality, healthcare, and recreation staff, and is moving into the rapidly growing on demand workforce that includes home health care, catering and security. "A tool like ReadySetWork is situated perfectly for that change." Look for a new RSW mobile app, to be launched this summer. By the way, RSW has lots of branded merchandise for sale, including a clock.

Source: Joel Frisch, ReadySetWork
Writer: Sue Spolan

Michael Raber was not taken completely by surprise when AppRenaissance made an acquisition offer on his startup UXFlip. While Raber will not disclose the specifics of the deal, he is now employed full time as a Senior Product Director at the Old City HQ of the mobile app developer, which is part art gallery and part workspace. The street level suite at 309 Cherry was previously home to lighting craftsman Warren Mueller, and it retains a creative sensibility absent in most tech shops.

The Fall 2011 DreamIt grad already had a relationship with AppRen CEO Bob Moul. "Bob was my mentor during DreamIt, from the early days," says Raber, who entered the incubator with the plan to develop a company called Feedback Trail.

But halfway through DreamIt, while attempting to validate the idea, a method for developers to get enhanced feedback on mobile apps, Raber realized there was a problem. "It was a product people liked, but there was no revenue model." Eight weeks into the 12-week program, Raber and his wife/partner Jessica pivoted and created UXFlip. "I decided to focus on things I'd heard all along, that mobile app development is really hard, and UXFlip makes native mobile app development a much richer and easier experience," says Raber, who recently won top prize for UXFlip at Phorum 2012.

Rather than an assembly line approach, where a designer creates static representations of what screens will look like, then passes it to a programmer who carves everything up, UXFlip offers a round table approach in which team members can work together building the app, collapsing the process to be far more collaborative. Raber says Moul recognized the value of such a disruption early on, and not long after joining AppRenaissance in February 2012, Moul inquired as to whether Raber was interested in joining forces, combining AppRen's proprietary Unifeed middleware with UXFlip technology. Living on savings, having bootstrapped since September 2011 after leaving his job at NAVTEQ, Raber couldn't be happier. "It's been very good for both sides."

Incidentally, Raber and teammate John Romanski also won last month's Lean Startup Machine competition for their HeartMe mobile app, which allows married couples to track favors, keeping relationships on even footing. The HeartMe team is planning a Kickstarter campaign to raise funds.

Source: Michael Raber, UXFlip/AppRenaissance
Writer: Sue Spolan

"There's no question," says Ryan Feit, founder of SeedInvest, "entrepreneurs are a job creation engine." SeedInvest, which won third place at Philly Startup Weekend 3.0, is perfectly timed to rise from newly enacted legislation that changes 80 year old securities laws. Feit graduates from Wharton with an MBA in just a few weeks, but is already on a fast track to becoming a major player in finance.

SeedInvest was born when President Obama signed the JOBS Act into law on April 5, allowing individuals to make equity investments in startups. Taking crowdfunding a step further than Kickstarter, the JOBS act allows anyone to gain an equity stake in an entrepreneurial effort. "It opens up investment to the 99%," says Feit, who sees SeedInvest as an evolution from microfinancing and investing clubs.

Feit, who worked on Wall Street before entering Wharton, caught wind of the JOBS Act movement around nine months ago, and began working closely with Startup Exemption founder Sherwood Neiss, who garnered bipartisan support in congress.

SeedInvest puts a cap on individual efforts, so that those with under $100,000 net worth, or who make under $100,000 salary can invest 5% or $2,000, whichever is lesser. Over $100,000, a 10% annual investment, up to $100,000 per year, is the max.

Since Startup Weekend, Feit has been very busy. "I've had a lot of people who reached out from the Philadelphia community who are interested in investing." Feit is now in the process of seeking a seed round of funding in an undisclosed amount. The business is still in pre-launch, and interested investors can sign up for more information at the website.

"I am hoping to have a leadership role to help think through issues with later stage financing," says Feit. "This new business model of crowdfunding has not happened before. If you are a later stage investor, this is something you will find challenging to invest in. There are creative ways for companies to raise seed funding that will not preclude fundraising down the line. There is a solution."

Source: Ryan Feit, SeedInvest
Writer: Sue Spolan

Life sciences ruled at this year's Wharton Business Plan Competition, held April 25. RightCare Solutions won first place and will receive the $30,000 grand prize. Competing against seven other finalists, RightCare created D2S2, a discharge planning and readmission decision support system. The evidence-based tool was developed by Dr. Kathy Bowles, Professor of Nursing at the University of Pennsylvania, and the business plan was written by Eric Heil, who graduates from the Executive Wharton MBA program this year.

"It was the topic of my senior thesis as an undergrad at Penn engineering in 2005. Kathy and I worked on it then, and she continued her research in the field and perfected the algorithms," says Heil. "We stayed in touch over the years, and given some of the changes in the reimbursement and regulatory landscape, we decided to create the tool to commercialize her research."

RightCare addresses a $30 billion problem in the United States: preventing readmission. Working with hospitals, insurers, and homecare agencies to identify patients at high risk for readmission, the tool was developed from a study led by Dr. Bowles using referral decisions made by discharge planning experts for 355 hospitalized older adults.

Used at the beginning of a hospital stay, D2S2 can help care coordinators identify high-risk patients quickly, and provide them enough time to coordinate the right care for high-need patients post-discharge to facilities such as home-care, skilled nursing, rehab, or a nursing home. Beta testing is now underway at three hospital systems, according to Heil, and D2S2 is scheduled for national implementation this summer.

Second prize at the Business Plan Competition went to 1DocWay, an online doctor’s office connecting hospitals with underserved patient populations, including the rural, elderly and disabled, via a secure video chat platform. Samir Malik, who graduates from Wharton next year, was the lead on the business plan development team.

In third place was Calcula which is developing urological medical devices for the removal of kidney stones without anesthesia.  The People's Choice Award winner was ChondroPro, which is developing therapeutic technology to treat osteoarthritis. By the way, Heil says the health care focus of the finalists and winners was happenstance.

Previous winners of the Wharton Business Plan Competition include Warby-Parker and Stylitics.

Source: Eric Heil, RightCare
Writer: Sue Spolan

"We're still getting attendee numbers in, but we'll be around if not above 10k, double last year," reports Christopher Wink, who co-organized Philly Tech Week along with Sean Blanda and Brian James Kirk on behalf of Technically Philly. Culminating with the Signature Event, a chic cocktail party featuring high end demos from The Knight Foundation, Wharton Computing, T-Mobile, NextFab and Hive76, Philly Tech Week was a total success by all measurement. For Wink, one highlight was when "the mayor dropped an open data executive order that we've been pushing on for a year." The impact of Philly Tech Week, says Wink, is real.

"It's like family," said Novotorium's Mike Krupit of the startup community that packed Thursday night's Fourth Annual Entreprenur Expo, held at the Gershman building of the University of the Arts. Presented by Philly Startup Leaders and organized by Gloria Bell, forty entrepreneurs lined up in a ring around the perimeter of the auditorium. Dozens of enthusiastic teams were on hand, some of which are so familiar that they've set up permanent space in this reporter's head, such as Lokalty, CloudMine, AboutOne, Basecamp Business, PalmLing and HeartMe.

Others doing a great job of bringing attention to their product included Patty Tawadros' iWoof'd Up, a pre-launch company offering a behavior modification program to reward family members with points redeemable for wish list items; Artsy Canvas, from the talented Kendall Schoenrock, whose large scale graphic repro company LTL has become the go to business for tech startups (LTL has created sheets of nametags for many Philly Tech Week Events).

ConXt, from Eric Sauers and Eric Greenberg, automatically updates your private address book using social media. Said Sauers, "The part of the expo that really stuck out to me was the great collection of attendees. I've been to other expos and have found the audience really doesn't fit the companies displaying." Indeed, it was not unusual to see participants floating around the room, away from their tables, catching up with their colleagues. In attendance were many familiar faces from the Philly Startup community, including several teams from Startup Weekend, like Zazzberry, Yagglo and Credit Cardio, who were still aglow from the high of building businesses from the ground up in 54 hours.

"The growth of Entrepreneur Expo, from 20 companies and approximately 200 attendees four years ago to 40 companies and over 500 attendees this year, has been a direct reflection of the growth of the tech community as a whole," said organizer Gloria Bell. "It just seemed such a natural fit to schedule the event as part of Philly Tech Week this year. For me, the highlight of Expo is always watching the intense interest on the faces of the attendees and exhibitors as they interact.  Last night was no exception."

Tonight is the Signature Event of Philly Tech Week, to take place at Moore College of Art, and the week wraps up tomorrow with 10 more events.

SnipSnap Clips the Competition at Switch Philly

Like magic. On the same day that Ted Mann's SnipSnap mobile app debuted on the iTunes Store, Switch Philly awarded Mann and team the winning spot in Wednesday night's tech startup competition. Switch, one of the highlights of Philly Tech Week, took place at the University of the Arts.

SnipSnap is on a fast track forward, and it's the second win this week for the coupon scanning team of Mann, Kyle Martin and Kostas Nasis. Earlier in the week, SnipSnap won Mobile Monday Mid-Atlantic.

"I'm the father of two kids and an unsalaried CEO of a startup," says Mann. "We have what we call the bowl of shame in our house. It's filled with coupons."

Elsewhere, the coo-pon versus kew-pon pronunciation debate continues at The Reckoner, whose creator Dan Koch, now on board as a Senior Architect at AppRenaissance, was in attendance on Wednesday.

SnipSnap impressed judges Josh Kopelman of First Round Capital, Mayor Michael Nutter, and Ellen Weber of Robin Hood Ventures, triumphing over worthy contenders PalmLing, Inhabi, Yagglo (which won Philly Startup Weekend), and Airtimem.

Weber, speaking after the event, reports that she is getting an iPad this weekend as a result of her time at Philly Startup Weekend with the Yagglo team, whose designer Shawn Hickman, she says, is one to track.

Source: Mike Krupit, Novotorium; Ted Mann, SnipSnap; Ellen Weber, Robin Hood Ventures
Writer: Sue Spolan

Returning to the University of the Arts, site of the first Philly Startup Weekend, PHLSW 3.0 was the most impressive yet, yielding a creative crop of disruptive tech startups. Winner Yagglo, from Shawn Hickman, Michael Kolb and Harland Pond, offers a new web browser for the iPad, a much needed graphic interface that even a toddler could master. Second place went to CreditCardio, led by the charismatic Anittah Patrick, and third place was awarded to SeedInvest, founded by well-connected Wharton MBA candidate Ryan Feit.

Pitching at Philly Startup Weekend offers its own thrill. While over 50 lined up from the diverse pool of 132 attendees which included three teens, plenty of women, and a wide range of ages and ethnicities, only 18 made it past the initial round on Friday night.

Several teams concentrating on finance stood out early on. CreditCardio's pithy mission to promote fiscal fitness made it a sure contender. "Fear is the main reason people are afraid of the word finance," says Patrick, who's an educator with years of work experience in the credit card industry. "CreditCardio offers fun graphics, accessible language, a quick quiz and tutorials."

SeedInvest, which rides the wave of the recent JOBS Act signed into law by President Obama on April 5, takes equity startup investing into crowdfunding territory following changes in 80 year old securities laws. Feit, who left his job on Wall Street to attend Wharton, says, "Nine months ago, I caught wind of this movement. I've been working with Sherwood Neiss, who achieved bipartisan support in Congress for the JOBS Act."

Perhaps the most thrilling new business to come out of the weekend was StagFund, a bachelor party funding and planning site. Making it rain, the hopeful startup included PHLSW organizer Brad Oyler and repeat participant Ted Mann of SnipSnap, whose Eff the PPA won PHLSW 2.0. The team is looking for $100,000 in funding, preferably in singles.

Ted Miller's Zazzberry, a startup that proposes a permanent version of the Startup Weekend ethos, had the most polished look and feel of all the teams. Transportation and travel inspired many: Truxi, Special Places, Art Avenue, Carcierge, Offtrack Online, Family Time (created by the father-son team of Michael Raber and his offspring) and Itinerate all cater to a world on the go.

On a related note, AppRenaissance announced today that it has acquired Michael Raber's UXFLIP, The Fall 2011 DreamIt grad will join Bob Moul's company, merging his product with AppRen's Unifeed.

Chris Barrett's Tubelr, a social video viewing site, was a crowd pleaser with great original video in the final presentation. QRag and Roshamgo gave the weekend game. One2Many proposed goods in trade for volunteer services. Do a good deed and receive an iPod for your efforts.

PHLSW 3.0 judges were VCs Gil Beyda and Austin Neudecker from Genacast Ventures, First Round Capital's Chris Fralic, Wayne Kimmel of Artists and Instigators, and Deputy Mayor Alan Greenberger.

Startup Weekend mentors were legion, with a total of 38 sponsors and coaches including Stephen Gill of Leadnomics, who was on the winning LaunchRock team of PHLSW 1.0; CloudMine's Marc Weil, Brendan McCorkle and Derek Mansen kept a constant presence. Rumor has it that the recent DreamIt grads are set to announce an oversubscribed seed round. Lokalty's Balu Chandrasekaran and Philip Tribe provided meals and advice. Attorneys Lenny Kravetz and Geoffrey Weber circulated. Chuck Sacco, president of Mobile Monday Mid-Atlantic, stopped by. Elmer Thomas of SendGrid came from San Francisco to sponsor and provide funding for the afterparty at Fado.

Bob Moul, PSL leader and AppRenaissance president, was on hand all weekend. Chris DiFonzo of OpenDesks, Yasmine Mustafa of NetLine, serial entrepreneur Bob Solomon, Kevin Jackson of Dell Boomi, Elliot Menschik of VentureF0rth, and SeedPhilly's Brad Denenberg and Yuriy Porytko (who also helped organize the event) were all circulating throughout the 54 hour marathon. Tom Nagle, Alli Blum, Melissa Morris Ivone and Chris Baglieri rounded out the management team.

But don't get too comfortable, Philly entrepreneurs. Startup Weekend Health is just around the corner, literally, at VentureF0rth June 1-3.

Source: Ryan Feit, Annita Patrick, Brad Oyler, Philly Startup Weekend
Writer: Sue Spolan

"You have to look at his lines," said Janet Echelman of the collection of rare Van Gogh paintings on display at the Philadelphia Museum of Art, the venue for the Knight Arts Challenge Awards ceremony on Monday night. "Look at his drawing skill." Echelman, an internationally known sculptor known for her public art, was on hand to share in the honor of a $400,000 grant to the Center City District to transform the Dilworth Plaza, and be completed in March 2014, according to Paul Levy, who accepted the Knight Award on behalf of the CCD.

Winners and ceremony attendees were treated to a private viewing of the blockbuster exhibit of impressionist paintings, and Lorene Cary, who received a $100,000 award for her Hip H'Opera project, toured the exhibit with Jeri Lynne Johnson, winner of $50,000 for the Black Pearl Chamber Orchestra.

The 35 winners, who have known for a month but were sworn to secrecy, uniformly reported great surprise upon receiving the news, hauling in a combined $2.76 million. "They don't just call you. They say, 'We want you to come into the office,'" said Lori Dillard Rech, who accepted $25,000 on behalf of the Center for Emerging Visual Artists' Made in Philly project. "You think you have to defend yourself, not knowing that you've already gotten the award."

Erica Hawthorne, who applied as an individual on behalf of other individuals, could not believe she was granted $60,000 for her Small-but-Mighty Arts Grant, which will award local artists anywhere from $50 to $1,000 each.

Speakers at the event included Office of Arts, Culture and the Creative Economy's Gary Steuer, who said that the Knight Arts Challenge, now in its second of three years, is making its imprimatur on the city. Mayor Nutter remarked upon the larger effect of $9 million in Knight grants, which translates to $18 million, since each grantee must come up with matching funds, touching the lives of all Philadelphians and bringing in tourism dollars.

On a related note, the Greater Philadelphia Tourism and Marketing Corporation received $350,000 for Midnight Madness, an effort to engage younger audiences with a series of late night summer happenings to include music, food and rare midnight tours of the Philadelphia Museum of Art, the Barnes Foundation and the Pennsylvania Academy of Fine Arts. Campus Philly, helmed by Deborah Diamond, received $100,000 to offer free or discounted admission to college students visiting the city's cultural venues.

It's not all about Center City. Neighborhoods likw Nicetown-Tioga, West Philadelphia, and East Kensington will also be getting a little Knight magic. You can see the full list of winners below, and a video here.

Performing Arts Will Diversify Old City's First Fridays
Project: Arden Festival Fridays
Recipient: Arden Theatre Company
Award: $50,000
To diversify artistic offerings by presenting multidisciplinary performances alongside gallery events during Old City's monthly First Fridays

"Pop-Up" Performances Bring Latin Jazz to Philly Neighborhoods
Project: AMLA Flash Jazz Mobile
Recipient: Artists and Musicians of Latin America
Award: $35,000
To cultivate new audiences for Latin jazz by presenting "pop-up" performances by local artists using a portable stage

Stories of Urban Youth Come to Life in "Hip H'Opera"
Project: Hip H'Opera
Recipient: Art Sanctuary
Award: $100,000
To celebrate two art forms that use the human voice to tell profound stories by creating a "Hip H'Opera" using the stories of urban life

Communities Experience Art in Unexpected Places
Project: Neighborhood Spotlight Series 
Recipient: Asian Arts Initiative
Award: $45,000
To provide everyday artistic experiences by creating site-specific works for nontraditional places like restaurants, storefronts and public plazas

Late-Night Cabarets Explore Social Issues with Sparkle on the Avenue of the Arts
Project: Bearded Ladies Cabaret Revolution
Recipient: Bearded Ladies Cabaret
Award: $30,000
To attract new audiences to theater – using the medium to explore social issues with sparkle – through a series of original, late-night cabarets

New Form of Symphonic Pops Concert Celebrates World Music
Project: Black Pearl Pops!
Recipient: Black Pearl Chamber Orchestra
Award: $50,000
To showcase diverse cultures by transforming a symphonic "pops" concert into a celebration of world music

College Students Gain New Access to the City's Arts Scene
Project: Campus Philly's Passport to the Arts
Recipient: Campus Philly
Award: $100,000
To foster a lifelong appreciation of the arts by offering free or discounted admission to venues and performances for college students

Workshop Gives Voice to Unheard Stories of the Lao-American Community
Project: Laos in the House: Voices from Four Decades of the Lao Diaspora
Recipient: Catzie Vilayphonh
Award: $25,000
To promote storytelling within the Lao-American community through a writing, performance and filmmaking workshop

Public Art Transforms Dilworth Plaza and Thriving Center City
Project: New Public Art at Dilworth Plaza
Recipient: Center City District
Award: $400,000
To help transform historic Dilworth Plaza by commissioning internationally recognized sculptor Janet Echelman to create an artwork inspired by the site's historic association with water and steam

Art Installation Open to All Inspires Dialogue on Art and Spirituality
Project: In the Light: A Skyspace by James Turrell
Recipient: Chestnut Hill Friends Meetinghouse Project
Award: $80,000
To offer visitors a contemplative art space by incorporating the work of internationally acclaimed light artist James Turrell into a new facility


Residents Transform Vacant Lots Into Visual and Sound Gardens
Project: Site and Sound Gardens
Recipient: COSACOSA art at large
Award: $75,000
To transform abandoned spaces into "sacred" art parks for the community by engaging residents to create visual and sound gardens in the Nicetown-Tioga neighborhood

Local Artists Get Support From Mini Grant Program
Project: Small-But-Mighty Arts Grant
Recipient: Erica Hawthorne
Award: $60,000
To give a boost to local artists by creating a mini grant program to help finance their art making with awards ranging from $50 to $1,000

Mobile Studio Brings Community Art to New Neighborhoods
Project: ColorWheels: Delivering Creativity to Your Community
Recipient: Fleisher Art Memorial
Award: $50,000
To engage the community in hands-on art making by expanding the reach of a mobile studio where participants create projects inspired by their neighborhoods

West Philadelphia Lots Become Artistic Skate Parks
Project: Skateable City
Recipient: Franklin's Paine Skatepark Fund
Award: $100,000
To help transform West Philadelphia neighborhoods by turning blacktop lots into art-laden skate parks

Free Theater Festival Showcases Diversity On Stage
Project: Philly Urban Theatre Festival
Recipient: GoKash Productions
Award: $20,000
To promote original plays through a free theater festival dedicated to multicultural themes 

Late-Night Museum Happenings Encourage New Audiences
Project: Midnight Madness 
Recipient: Greater Philadelphia Tourism Marketing Corporation
Award: $350,000
To engage younger audiences in the visual arts through a series of simultaneous late-night happenings at three of Philadelphia's premier  art museums

Cutting-Edge Performing Arts Gain New Visibility Through Residency Program
Project: Underground Residencies at the Kimmel Center for the Performing Arts
Recipient: Kimmel Center for the Performing Arts
Award: $150,000
To engage new audiences in the performing arts by creating a residency program in the Kimmel Center's black-box theater for innovative and emerging art groups

Visual and Performing Arts Fill an East Kensington Lot
Project: Little Berlin Fairgrounds
Recipient: Little Berlin
Award: $10,000
To help transform the East Kensington neighborhood by turning an empty lot into an event space for musicians, art fairs and children's workshops

Outdoor Summer Film Series Showcases Local Artists and Filmmakers
Project: Urban Drive-In with DIY Food Culture
Recipient: The Galleries at Moore College of Art & Design
Award: $20,000
To introduce the work of local visual artists and filmmakers to a wider audience by establishing an outdoor independent film series on the Parkway

Weekly Drumming Lessons Inspire Local Youth
Project: Drum Line 
Recipient: Musicopia
Award: $90,000
To empower and inspire Philadelphia's youth through their participation in an indoor percussion ensemble by providing weekly drumming lessons and performing opportunities

Gospel Choirs, Composers and Jazz Ensembles Celebrate Dr. King
Project: New Music Celebrations of the Life of Dr. Martin Luther King Jr. 
Recipient: Orchestra 2001
Award: $40,000
To celebrate Dr. Martin Luther King Jr., Orchestra 2001 will present a concert featuring a new concerto based on the civil rights leader's life

Design Center Provides New Resources to Theater and Visual Artists
Project: Philadelphia Theatrical Design Center
Recipient: Partners for Sacred Places
Award: $180,000
To expand the capacity of the city's theater community by providing a new space for theater designers and visual artists at a repurposed local church

Free Digital Cameras Give Access to Communities for Photography Exhibition
Project: Bring to Light: Philadelphia
Recipient: Philadelphia Photo Arts Center
Award: $35,000
To encourage broader audience participation in the city's visual arts by expanding Philly Photo Day, where everyone is invited to take a picture on the same day for an exhibition

Architecture Seen in a New Light with 3D Video Art Events
Project: Animated Architecture: 3D Video Mapping Projections on Historic Sites
Recipient: Sean Stoops
Award: $20,000
To support an innovative form of 3D digital animation by creating site-specific video art events screened on local buildings

Plays in Nontraditional Spaces Bring Adventure to Audiences
Project: Outside The (Black) Box
Recipient: Swim Pony Performing Arts
Award: $50,000
To weave the arts into the community by presenting original, contemporary plays in nontraditional spaces, including Eastern State Penitentiary and the Academy of Natural Sciences

Multidisciplinary Festival Features Black Male Artists
Project: Henry "Box" Brown - The Escape Artist 
Recipient: The Brothers Network
Award: $25,000
To introduce diverse audiences to the performing arts by creating a multidisciplinary festival that features black men as thinkers, artists, choreographers, dancers, composers and more

Locally Produced Art Populates Neighborhood Public Spaces
Project: Made in Philly
Recipient: The Center for Emerging Visual Artists
Award: $25,000
To bring visual art to a wider audience by placing locally produced art in public advertising spaces in the same neighborhood where the piece was produced

Ceramic Mug "Assault" Explores Relevance of Handmade Things
Project: Guerilla Mug Assault
Recipient: The Clay Studio
Award: $15,000
To explore the relevance of handmade ceramic objects in the 21st century by providing a handmade mug to people leaving coffee shops and encouraging them to post about their experiences on the Web

Choral Works for Nontraditional Spaces to Be Commissioned
Project: Performances at the Icebox
Recipient: The Crossing
Award: $50,000
To introduce a wider audience to contemporary choral music by establishing a series of new works designed specifically for a nontraditional venue – the recently restored Crane Arts' Icebox

Sculptural Installation Explores Visual Art and Theater
Project: Daniel Arsham: Performative Architecture
Recipient: The Fabric Workshop and Museum
Award: $80,000
To create a sculptural intervention by artist Daniel Arsham within The Fabric Workshop and Museum that will include a live performance to explore the boundaries between museum and theatrical spaces

Teaching Program Fosters New Knowledge for Use of Technology in the Arts
Project: Corps of Interactive Artist Teachers
Recipient: The Hacktory
Award: $40,000
To promote the use of technology in the arts by developing an intensive tech/art curriculum for local artists who will share their knowledge with Philadelphia students

Creative Incubator Supports Emerging Creative Businesses
Project: Creative Incubator
Recipient: The University of the Arts
Award: $120,000
To promote economic stability for the city's cultural community by offering support to emerging creative businesses with pre-seed funding, mentorship programs and workshops

Citywide Scavenger Hunts Introduce Teens to Art and Adventure
Project: ARTward Bound: a creative orienteering adventure
Recipient: The Village of Arts and Humanities
Award: $60,000
To develop young people's awareness of the city's vibrant cultural scene through interactive scavenger hunts led by local artists

Master Class Series Provides Advanced Training for Local Actors
Project: Creating a Common Artistic Voice
Recipient: The Wilma Theater
Award: $60,000
To enhance training for local actors by creating a series of master classes

Public Art Enlivens The Porch at 30th Street Station
Project: A Permanent Place for Temporary Art in University City
Recipient: University City District
Award: $120,000
To establish a new outlet for public art that showcases temporary installations at The Porch at 30th Street Station

Source: Mayor Michael Nutter, Gary Steuer, Lori Dillard Rech, Erica Hawthorne, Lorene Cary, Janet Echelman, Paul Levy
Writer: Sue Spolan

It's that million dollar smile. Bob Moul, Chairman and CEO of AppRenaissance, announced today that the year-old company has raised a $1.5 million seed round of investment led by FirstMark Capital, with contributions from Moul and other Philadelphia angel investors.

AppRenaissance, a rapidly expanding mobile developer located in Old City, expects to take in a million dollars in revenue in its first year, which wraps up midyear. "I would expect to at least double or triple that the second year," says Moul. "We’ll be focusing on major brands in 2012 and have a senior sales exec coming on board to drive that."

Additionally, says Moul, AppRenaissance will use the funding to hire a project manager, some developers, and some architects, as well as to improve its core product Unifeed, a patent-pending mobile middleware platform. "We have both floors at 309 Cherry, so plenty of room to expand," says Moul, who made a successful exit from Boomi when it was acquired by Dell, and was also recently appointed President of Philly Startup Leaders.

Moul, who previously stated that there is a need to close the gap in entrepreneurial funding, says that this seed round "is the stage between friends and family and an A round where an early stage VC would invest.  However, it is on the larger size and has a VC participating." FirstMark Capital was also an investor in Boomi.

AppRenaissance customers include TicketFly, BizEquity, AllFanz, R5 Productions, the newly launched geo-social startup Interact, and high-risk insurer Pennsylvania Surplus Lines Association.

Source: Bob Moul, AppRenaissance
Writer: Sue Spolan