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Sumo Heavy puts it to brick and mortar on South St., hiring programmers, project managers

Sumo moves. Last time we checked in, Sumo Heavy Industries was operating as a virtual company. The eCommerce design, development and consulting firm takes that whole location, location, location thing very seriously and is now at Fourth and South.
 
"It's very grown up," says Bart Mroz, who leads a tour of the multilevel space. "Altogether we are now 25 people," says Mroz, who began the company with partner Bob Brodie in 2010. He says the fifth floor suite at 525 South 4th Street can hold around 10 people, with five now working in the space. 
 
Sumo's windows overlook the TLA. Inside, Mroz and team handle the online retail needs of clients including Eternal, Bonobos and Listrak. "We're planning on hiring," says Mroz, who is looking to woo developers and project managers. "We buy lunch every day." 
 
Sumo is on a two week billing cycle. "Everything we do is based on two weeks. Our structure, our billing, and our jobs. We break out projects in two week sprints, and our clients and contractors get paid every two weeks," say Mroz.
 
"We went from four clients to six or seven clients in the last year," says Mroz, who attributes growth to word of mouth. "Most of our clients are long term engagements."

And as far as Sumo Heavy taking on South Street?

"We don't need much. Give us Internet access and we're good to go."

Source: Bart Mroz, Sumo Heavy
Writer: Sue Spolan

Nutter to Philly Startup Leaders: Entrepreneurs want to come to this city, we need to make it easier

Below is text of a letter sent last week from Philadelphia Mayor Michael Nutter to Philly Startup Leaders regarding his address to the Greater Philadelphia Chamber of Commerce and his commitment to making the city more attractive for entrepreneurs (published with permission from Philly Startup Leaders)

Philly Startup Leaders community:
During my address to the Greater Philadelphia Chamber of Commerce this week, I emphasized that one of the best things to happen in Philly over the last decade has been the growth of organizations that bring big thinkers together like Philly Startup Leaders. This active, entrepreneurial community inspires creativity, new ideas and new thinking in Philadelphia. Our city’s future success is dependent on the strategic use of our talent, and it is the companies like yours in the innovation sector that will create jobs for Philadelphians in the decades to come.

We have a whole community of organizations that are creating a network of entrepreneurs who are based in Philadelphia and have connections around the world. If we are to become Philadelphia, an international city, we will need to rely on companies big and small, new and established to help spread the Philadelphia story around the world. I know that entrepreneurs want to come to this city and we need to make it easier to start their businesses right here.

Through my second term, my Commerce Department and I will stress the importance of making Philadelphia a more dynamic city for startups. I recognize the value fo these companies – and of organizations like Philly Startup Leaders, which brings these entrepreneurs together – to Philadelphia’s success in the new economy. The City is here to help.

Thank you for choosing Philadelphia for your home and business. I know we can do big things, and it is through imagination, ambition and resilience that together, we will lead Philadelphia to success in the new economy.

Sincerely,
Michael A. Nutter
Mayor


For Philly Startup Leaders' response, go here.
For more on starting a business in Philadelphia, go here.

Philly retail rewards startup Lokalty gains traction, triples participating merchants

The pleasant sound of a Lokalty chime will soon be audible all over University City. Philly start up Lokalty, which rewards frequent local shoppers and cross promotes merchants, is now expanding westward from Center City. Over a dozen UC merchants have signed on since the company crossed the banks of the Schuylkill about a week ago. 
 
Launched in October 2011 by Penn grads Balu Chandrasekaran, Philip Tribe and Bipen Sasi, the name Lokalty is derived from Local plus Loyalty. "These days, business names are influenced by a domain name search," says Chandrasekaran, who changed the C to a K. But the uniqueness of the name is actually a good thing, adds Tribe, who comes from a product design background. "Lokal business means it's in our network," he says. The company tagline, "Keep it Lokal," has become a bit of a marketing boost.
 
Lokalty membership is not tied to a credit card, unlike LevelUp, which isn't a direct competitor except in the area of retail counter real estate. Both companies use a dedicated smartphone built into a plastic box to read customer QR or bar codes. 
 
Lokalty is a cloud supported consolidated version of all the separate customer loyalty tags people carry in wallets and on keychains. The idea is that when you earn points for shopping at one Lokalty business, you can reap rewards at any business in the Lokalty network. Buy enough coffee at Elixr and get free food at Manakeesh.
 
Growing the company has been tricky, says Chandrasekaran, who says he and his partners have taken on a difficult task, marketing to businesses and consumers at the same time. "It's the classic chicken and egg problem." While Lokalty means marketing for retailers, "most small business owners would rather hear sales pitches that address the cost side instead of the revenue side."
 
The business benefits of Lokalty participation may take time, but Chandrasekaran cites the example of newcomer Spread Bagelry, which saw several dozen new customers directly related to Lokalty participation. The participating merchant is privy to valuable metrics, and can get to know customers on a first name basis. Lokalty, says Chandrasekaran, is a year round marketing program, as opposed to less frequent offers like discount coupons and seasonal sales.
 
The fully bootstrapped Lokalty is set to release a new version of its smartphone app within the next few weeks, according to Tribe, and the company, which launched with 7 merchants and is now up to 29, hopes to achieve critical mass via placement in dozens more businesses around Philadelphia and the Main Line. 

Source: Balu Chandrasekaran, Philip Tribe, Lokalty
Writer: Sue Spolan

Got entrepreneurial pain? Wharton provides soothing relief at upcoming conference

There are a couple of phrases that accompany just about every entrepreneurial gathering, and "pain point" is a biggie. On February 17, The Wharton School will host the all day conference, Turning Pain Points into Opportunity. Miriam Raisner, conference VP and a Wharton MBA candidate herself, says the gathering is meant to broaden the idea of entrepreneurship. 
 
It's not all about the app. While most people these days equate start ups with high tech, Raisner says brick and mortar is still an avenue for entrepreneurs, and she cites recent efforts in the world of fashion (like Kembrel, created by Wharton students), as well as in health and wellness. Each of those topics will have its own panel of experts at the conference, and Veeral Rathod, co-founder and president of men's apparel company J. Hilburn will be one of the keynote speakers.
 
Raisner is also excited by a panel that teaches people to monetize their expertise, either as a speaker, a consultant, or by creating a business. "It's really helpful for people to have a frame of reference as to how different types of businesses grow," says Raisner, who says participants in the conference's shark tank will get critical feedback from venture capitalists, and possibly even get funding. There's also a startup fair, with fifty companies signed up so far.
 
Raisner expects around 400 attendees to the 16th annual conference which will be held in Center City at the Ritz-Carlton Hotel, with reduced rates for members of the Entrepreneurship Club, students and Penn alumni.

Source: Miriam Raisner, Wharton School of The University of Pennsylvania
Writer: Sue Spolan

SeedPhilly aims to connect startups with investors: "Don't find us, we'll find you"

Brad Denenberg knows how to generate buzz, and the local entrepreneur has been cultivating a high level of interest for months before SeedPhilly officially opens at 1650 Arch St. in Center City.

Part tech incubator, part shared workspace, and part online resource, Denenberg sees SeedPhilly at its most basic level as a place for entrepreneurs to connect with investors. 
 
Back in August of 2011, Denenberg met with me at the newly opened Milkboy Philly to talk about SeedPhilly, but more important, to talk about how I was not allowed to write about it yet. In the middle of our conversation, the entire place started to rumble, and then slowly undulate. Some kind of mover and shaker. Philadelphia's great earthquake of 2011 rolled straight through that first meeting.
 
Now, finally, the story can be told. In the process of meeting dozens of area entrepreneurs, investors and members of the press, Denenberg managed to make an indelible impression and create a hunger for the moment when the story was allowed to go public.
 
Denenberg, working with Yuriy Porytko, who is doing community outreach, has taken over space vacated by the defunct law firm Wolf Block, and is now in the process of outfitting the expanse with room for up to 50 people, half in an open area, and half in window offices flanking the bullpen.
 
SeedPhilly, which has applied for non-profit status, differentiates itself from other incubators and co-working spaces because, says Denenberg, the companies will be curated. "I co-founded Philly Startup Leaders," says Denenberg of the local group that runs a very popular listserv. "The same questions were being asked over and over."

It was the need for a central database of local information that planted the seed for the SeedPhilly database, which is one of the three components of Denenberg's plan, along with the coworking space and a plan to bring investors and entrepreneurs together. 
 
"Entrepreneurs were saying, find them an investor, and investors were saying, find them an entrepreneur," recalls Denenberg, who feels that while there is no shortage of either startups or seed money in the Delaware Valley, until now, there's been no centralized spot for meeting up.
 
Denenberg, using personal funds to outfit and run the SeedPhilly office, will soon be bringing on participants, who will be expected to remain for no more than 18 months. SeedPhilly will not take an equity share; rather, it will generate revenue by charging a monthly fee of $325 per desk and $700-1,200 per office, which can fit up to four people.
 
SeedPhilly plans to hold regular classes, the first of which is a four week Microsoft Windows Phone development course. And he plans to schedule a steady stream of investors who will give talks, take meetings, or just drop in for a casual cup of coffee and a chat.
 
As far as the application process? Denenberg replies, "Don't find us. We'll find you."

Source: Brad Denenberg, SeedPhilly
Writer: Sue Spolan

Leadership Philadelphia's drive to stay current starts with connections

How does a 50 plus year old organization stay current with the latest trends? That's the challenge for Leadership Philadelphia, which has been around since the late 1950s.

Liz Dow, President and CEO, says the key is connecting the old guard with up and coming business leaders in Philadelphia. In 2012, Dow is bringing people like Geoff DiMasi of Indy Hall and P'unk Avenue and Michelle Freeman of YIP (and Flying Kite) into the fold, with plans for both to come speak at Leadership Philadelphia's Sunday Breakfast Club.
 
"It's our mission to mobilize and connect professionals," says Dow, with offerings like the Core Program and the Executive Program, which aim to train and provide networking for Philly's business community. To celebrate its 50th anniversary, Leadership Philadelphia launched the Connector Project, with the stated mission to  identify under-the-radar leaders, study them in order to teach others to connect, and celebrate their success.

At the end of 2011, Leadership Philadelphia announced the nomination of 76 creative connectors, which Dow terms "a funky wonderful group of entrepreneurial arts people who are trusted members of the community." 
 
There's also the Pay It Forward program, in which participants are given money to hand to someone else and then report back. The stories are now pouring in.

Fairmount Park Art Association's Executive Director Penny Balkin Bach writes that she "matched the $50 and sent it to Creative Connector Stanford Thompson at Play On, Philly to buy 100 reeds for the kids playing wind instruments." Irene Hannan, a Senior Vice President at Citizens Bank, donated the money to a single mom she found through Project HOME to use for her children’s Christmas gifts.

Leadership Philadelphia also launched This I Believe, which formed the basis for a national radio series produced out of WHYY and airing on NPR's All Things Considered and Weekend Edition Sunday.
 
Recruiting for Leadership Philadelphia's Core Program begins in March 2012, The Executive Program, now underway, concludes in June.

Source: Liz Dow, Leadership Philadelphia
Writer: Sue Spolan

Collegeville's GigiK helps beat the system with KOP-based Free Court Dockets

He has a big, long, hard to pronounce name, so Gigi Kizhakkechethipuzha generally goes by the moniker Gigi K in Philadelphia entrepreneurial circles. Kizhakkechethipuzha's website Free Court Dockets is, he says, the only place online to get a federal case docket for free. The site, with a brand new design, will relaunch on or before February 14.

Otherwise, attorneys and legal researchers must use the Public Access to Court Records (PACER) Case Records locator system, which is about to raise prices 25 percent, from $.08 to .10 per page, starting in April 2012.
 
Kizhakkechethipuzha explains that while researchers have been charged per page for US District Civil or Criminal, US Bankruptcy, US Appellate, US Federal Claims, or US International Trade records since 2005, 14 universities were exempt until 2009, when even that avenue was closed.

According to an article in Ars Technica, "PACER locks public documents behind a paywall, lacks a reasonable search engine, and has an interface that's inscrutable to non-lawyers."
 
While activist Carl Malamud and Senator Joe Lieberman fought for the public's right to access to the documents, the paywall remains, and the search function remains a hurdle for lay audiences. Two large firms, LexisNexis and Westlaw, offer a more user friendly interface, but that ease comes at a premium price.

The King of Prussia startup Free Court Dockets has a different pricing structure, explains Kizhakkechethipuzha. The cost of obtaining the records will be covered by advertising revenue on the site and user donations.
 
Kizhakkechethipuzha, who lives in Collegeville, originally got into legal information services via inspiration delivered nearly to his front door. His neighbor, an attorney, was explaining how court scheduling orders often got mixed up, and a lawsuit could result from a missed court date. Kizhakkechethipuzha developed Docket Digest, which was an automated system to download and extract court dates to keep attorney calendars straight. While Docket Digest is no longer in existence, Free Court Dockets grew out of it.

Kizhakkechethipuzha, whose office is in King of Prussia, also operates several other startups, including Courtport, for legal research, Gami LLC, which offers outsourced business processes and applications (Kizhakkechethipuzha works with developers based in India), and Talentoid, an online job recruitment resource.

Source: Gigi Kizhakkechethipuzha, Free Court Dockets
Writer: Sue Spolan

DreamIt startup accelerator in Israel to be first-of-its-kind hybrid program

It is now time to look toward the land of milk and honey for the latest in tech. "Israel is famous for its technology innovation, though many companies have difficulty expanding into the US and global markets," says Mitchell Golner, Managing Partner of DreamIt Israel, the latest expansion of the Philadelphia based startup accelerator. After adding a New York City program in 2011, DreamIt Ventures goes global in 2012.

On January 17, applications opened up for Israeli entrepreneurs. Noelle McHugh, DreamIt's office manager, says companies have already started applying, and DreamIt expects to choose five Israeli startups to accompany 10 US-based entrepreneurs this summer in Manhattan.

Golner, who has been living in Israel, says DreamIt has been interested in developing a program in the Israel market for a while. "We are focused on helping Israeli startups expand in the US and in global markets. We will consider a wide array of companies that can fit the lean startup model. Most are in the Internet and mobile space and include B2B an  B2C businesses." According to Golner, the new program is a hybrid and the first of its kind in Israel. DreamIt Israel will be based in the environs of Tel Aviv. A specific location has not yet been announced.

Companies will spend one month in Israel and then travel to the US to spend three months in New York. "After the NYC program, when the companies return to Israel, they are offered a workspace for up to 2 months," adds Golner. "The curriculum, coaching, community, and other fundamental aspects of the DreamIt program are consistent across the Israeli program and the NYC program, with specific curriculum elements for the Israeli startups in the first month."

The deadline to apply to the program is early March. The Israel program begins April 15, and participants start the New York segment on May 14, returning home in mid August.  There will be two demo days for the overseas participants: one in New York and one back home. The Israel program wraps up in October.

Source: Mitchell Golner, Noelle McHugh, DreamIt Ventures
Writer: Sue Spolan

Disaster plan: Philly startup Near-Miss Management is a guaranteed hit

It would be incredibly useful to predict disasters before they happen. That's the goal of Near-Miss Management, a new company co-founded by Ulku Oktem and Ankur Pariyani, who met at the University of Pennsylvania, where Oktem taught and Pariyani received his PhD. 
 
Suppose the BP Gulf oil spill could have been prevented. Or the disaster in Bhopal. Oktem and Pariyani have created the remarkable, patent pending, Dynamic Risk Predictor Suite, comprised of three software programs and four add-ons that are able to predict major problems before they happen, saving billions of dollars annually.
 
"It's an area I started to work on more than 10 years ago," recalls Oktem, who is a senior research fellow at the Wharton School in the Risk Management and Decision Processes Center. "We started out focusing on personal near misses." For example, if a worker slips, but doesn't fall down, that's considered a near miss and an indicator of future problems. 
 
Oktem says the science of close calls has been gaining momentum. It was her work with the chemical industry that sparked an interest in practical applications of a problem that was previously in the realm of academic theory. "Near misses are a leading indicator of accidents," says Oktem. If you look back at unfolding events in the aftermath, adds Pariyani, there will always be several near misses leading up to any major accident.
 
The software suite Near-Miss Management has developed is designed initially to address issues in the chemical industry, and will easily apply to a wide range of businesses, including airlines, pharmaceuticals, energy, defense, finance and insurance.
 
"We expect that once our software is running in a few plants, it will catch on very fast," says Oktem, who cites an annual loss of about $10 billion in the chemical industry due to accidents and unexpected shutdowns. "People who are responsible for risk management of chemical plants are a close knit group. The key is getting the first few companies, and we expect to do that this year."
 
The bootstrapped Near-Miss Management, based in Center City, includes three on the management team and five programmers. Near-Miss Management will demonstrate its software tomorrow at the upcoming Philly Tech Meetup at the Quorum of the University City Science Center.

Source: Ulku Oktem, Ankur Pariyani, Near-Miss Management
Writer: Sue Spolan

Zaahah! Collaborative search launches with South Jersey angel backing

Zaahah is a new collaborative search and online desktop that combines beauty and brains. James Sisneros, who created the recently launched site under the aegis of his company startUP Productions LLC, has just raised seed funding from a group of independent angel investors from South Jersey. The undisclosed sum will carry the startup for the next six months, according to Sisneros, who begins seeking a Series A round this week. 
 
Sisneros came up with the idea for Zaahah while taking an executive course at Wharton. The platform takes social search one step further. First, Zaahah allows users to separate work, personal and academic profiles, rather than lump them all into one massive favorites bin.
 
But the real genius of Zaahah is in the networking. When search results are returned, Zaahah lets users know who else is searching on the same topic. Users can communicate in a completely firewalled manner. Each user has an anonymous Zaahah email address. This functionality will be particularly helpful for researchers at different academic institutions or companies. 
 
"It will eliminate redundant effort," explains Sisneros. "If we are in different offices searching on the same problem, we will see that." Students across the country will be able to connect on shared topics. Zaahah also allows users to chat in real time as well as store search criteria, annotated results and related documents in the cloud.
 
Sisneros has teamed up with Edventure Partners to launch Zaahah through colleges and universities nationwide. "There are classes at 12 universities who will market Zaahah for the semester. They're responsible for market research and public campaigns. A team of 300 people is doing the marketing for me." Sisneros has a four year exclusive agreement with Edventures, which will be marketing his search engine at 66 universities over the next two years. Zaahah now employs three developers and two marketing specialists, all on a full time contract basis.
 
Zaahah, which can also be accessed via browser plug-in, does not look like any other search engine out there. As opposed to a blank slate, the landing page is filled with attractive images that correspond to popular search terms. Ads run down the right side of the page. Sisneros also plans to create a hybrid advertising and discount program for Zaahah users, who will receive eight email offers a month for deals on products and services based on search topics.

Source: James Sisneros, Zaahah
Writer: Sue Spolan

Conshohocken's PackLate doubling staff, making global moves

You can PackLate if you want to. Steve Barsh, CEO of the Conshohocken based vacation rental company, reports explosive growth in recent months following a deal with Travel Holdings Inc., and its better known subsidiary Tourico Holidays, a worldwide distributor of vacation property rentals via massive travel sites. "If you go on the American Airlines website and book a vacation home, it’s a PackLate property," explains Barsh, as one example.  While PackLate's involvement  on these larger sites is unbranded, according to Barsh, PackLate still reaps the benefits, receiving a commission for each rental.

After raising $1 million in seed funding from colleagues in the VC world, PackLate is poised to double staff this year. With six employees now, Barsh is actively seeking developers to expand the business. He is also looking for office space in Center City, and has a very specific picture in his head: a century old, well-varnished hardwood floors, lots of light and exposed brick. PackLate, reports Barsh, is also about to enter a series A round of fundraising.

The company started for fairly personal reasons. Barsh, an entrepreneur and venture capitalist who was a partner in DreamIt Ventures, owns vacation rental properties in Park City, Utah. While trying to rent the properties through popular sites like VRBO, he and his wife realized that there was a lot lacking, like real time functionality. Typically, a renter locates an owner's listing, inquires via email or phone, sends a check and waits for confirmation. The whole process from discovery to confirmation can take days.

By contrast, PackLate provides instant payment and instant confirmation. The other big difference bedsides timeliness, says Barsh, is that PackLate works solely with property managers, not individual owners, and that’s how it is able to offer real time booking capability. It’s a different psychographic from AirBnB customers, says Barsh. PackLate started as a B to C company, and Barsh describes the recent partnership with Travel Holdings as a 90 degree pivot, repositioning as a B to B company and solving a distribution problem. It is still possible, additionally, for individuals to book properties on the site directly.

The great majority of PackLate bookings are inbound US travelers, with Florida at the top of the itinerary. He notes that Orlando is the number 2 travel destination in the world, bested only by Paris. Vacation homes are hot right now, says Barsh. People the world over crave an authentic travel experience, as opposed to a hotel stay.

If you are interested in joining the PackLate team, the top job requirement is a positive attitude, says Barsh, who offers unlimited vacation time and lots of travel for interested developers.

Source: Steve Barsh, PackLate
Writer: Sue Spolan

Science Center-housed biotech startup Ossianix a shark of innovation, hiring 10

The shark, it turns out, has an immune system worthy of human envy. Biotech startup Ossianix, located at the University City Science Center, is developing groundbreaking immune system treatments based on antibodies found specifically in the shark. "In terms of evolutionary biology, the shark has one of the the simplest immune systems. It is a much smaller antibody structure than in humans, but still very potent," says Ossianix founder and CEO Frank Walsh. "You can engineer that structure to attack a whole variety of pathologies."

Ossianix just announced a strategic investment by global pharmaceutical giant H. Lundbeck A/S in the form of a Convertible Promissory Note. While the exact dollar amount has not been disclosed, Walsh says the investment will cover the next three years in the life of his very early stage research company. Ossianix hopes to grow to 10 employees by the end of 2012. Walsh is also seeking standard funding from several pharmaceuticals.

After leaving Wyeth following its takeover by Pfizer, Walsh decided to start his own company, naming it after Ossian, a mythological Celtic figure. Says Walsh, "When you start a company, you can come up with a name aligned with the technology, or something unaligned so if you change strategic direction, you don't have to change the name."

The product Ossianix hopes to generate will be made entirely of synthetic compounds based on the naturally occurring structures in the shark. Walsh reports that while there have been a number of academic studies focusing on shark antibodies, Ossianix is the only biotech pursuing the application from a therapeutic point of view.

The shark based antibody is applicable to a variety of diseases, says Walsh, and initial research is two areas. "The first is being able to deliver antibodies to the brain in much higher concentrations than can be achieved by current technologies. There's a lot of interest in the pharmaceutical industry to attack the processes in Alzheimer's, MS and Parkinson's disease. Central nervous system disorders are a major area of focus," says Walsh. The second area is in ALS research, creating a strategy to build muscle to combat the loss of power associated with the ailment also known as Lou Gehrig's disease.

As far as larger trends in pharmaceutical research, Walsh says that for the first time in decades, R&D spending at pharmaceuticals like Pfizer is on the decrease. As a result, the big players are becoming much more dependent on outside companies for early innovation. "For me, that's one of the exciting things about starting Ossianix, building a credible small company in that early space."

Source: Frank Walsh, Ossianix
Writer: Sue Spolan

West Chester's Hoopla gamifies sales, rakes in $2.3M in Series A funds

If you see your name on a game leaderboard, it's natural to want to make it to the No. 1 spot. Hoopla Software, based in West Chester, provides game dynamics to sales teams. Hoopla recently raised $2.3 million in Series A round financing, of which Safeguard Scientifics deployed $1.3 million.
 
When Mike Smalls, Hoopla founder and CEO, launched the company at the end of 2009, he says, "I didn't even know what gamification was." His desire to combine gaming and sales came, rather, from solving his own challenges running the sales aspect of organizations, including TurnTide, which was sold to Symantec, and Destiny Software. "It's always a challenge trying to get optimal behaviors and actions from your team." 
 
Smalls, looking into psychological and motivational elements, discovered game mechanics. "I didn't know it at the time, but I was stumbling across the same market as gamification of the enterprise. I was focused on the sales call center world."
 
The feed on Hoopla's wall mount monitor has a sports-like feel, and its graphics have been compared to ESPN. "The audience we are targeting, sales and call center folks, tend to be heavy sports fans. It works for them to have the analysis played out." He adds that sales people tend to be more competitive. "It's a little more in your face culture of competition. You wouldn't apply the same model to the Human Resources department," says Smalls.
 
Hoopla's initial product was a free countdown clock app for Salesforce, which generated a database of 400 customers. Smalls considers the scoreboard which followed to be Hoopla's flagship product, with "dozens and dozens" of customers already, without a lot of marketing. "Every one of our paid customers has come to us. We've built relationships with Salesforce sales reps or on the App Exchange." 
 
Hoopla's scoreboard technology is available on an annual subscription basis. Price points are based on the number of users, says Smalls, who estimates the cost at about a hundred dollars per user per year.

Source: Mike Smalls, Hoopla
Writer: Sue Spolan

Better patient, better treatment with launch of Wilmington's Kurbi

Wes Garnett knows all about multiple sclerosis. "My mom was diagnosed eight years ago, then my great uncle was diagnosed a year later, and his daughter a year after that." Garnett has created Kurbi, a web-based & mobile optimized personal health record that allows users to record daily symptoms and share data with healthcare providers.
 
 Currently, Kurbi is in the prototype phase, and will officially launch at this month's Philly Tech Meetup. Garnett saw a need for the standardization of symptom reporting. "Time with the doctor is really short. Patients have to recall all of what happened since their last visit. They don't always have the words to describe their symptoms." 
 
Kurbi, instead, provides a detailed daily account of illness. "One of the main reasons we started with MS is that it is really unpredictable. It's a multi-system disrupter. It can affect cognition, vision, and balance at same time. The next day the patient has no problems, then the day after, there are problems with the bladder, hearing, and vertigo. Symptoms can last a day, a week, or two weeks."
 
In this early version, Kurbi offers patients daily notification and a symptom questionnaire to complete, which is then scored. Symptoms and their severity can be tracked over time, and compiled data is presented to the physician at scheduled visits.
 
At the moment, Garnett wants to offer Kurbi free to patients, and says the company plans on a fee-based recommendation engine. The obvious funding channel for Kurbi is the pharmaceuticals that manufacture medications for chronic conditions, but Garnett approaches the possibility of advertising and partnerships with care. "People like my mom are spending a thousand dollars a year on medicine. Before we enter into relationships with pharmaceuticals, we want to give a fair shake to our users."
 
Kurbi, adapted from the name of a talking parrot, came out of a Startup Weekend in Delaware. Garnett and partners live and work in Wilmington.

Source: Wes Garnett, Kurbi
Writer: Sue Spolan

Knight Arts Challenge Philadelphia Selects Finalists for $2.7M in Funding

Fifty-five finalists were announced last week for the Knights Arts Challenge Philadelphia, a three-year, $9 million community-wide funding contest for the most innovative local ideas in the arts.

Not surprisingly, there is a wide range of projects in the running. They stretch from Norris Square and East Kensington to Center City. They celebrate African, Latino and Asian culture. They are large organizations like Campus Philly and individuals like Katarina Dudas. Thirty-six winners will be chosen by the spring, the second round of funding after last year's debut.

"The diversity of finalists proves that good ideas really can come from anywhere," says Donna Frisby-Greenwood, Philadelphia program director for the Knight Foundation. "We're seeing ideas from across our many neighborhoods taht we believe will help bring us together through the arts."

The challenge is open to anyone with a great idea about the arts in or benefiting Philadelphia who can find funds to match Knight's commitment. Here's a complete list of finalists:

Artists and Musicians of Latin America
To cultivate new audiences for Latin Jazz by presenting "pop-up" performances of local artists using a portable stage

Arden Theatre Company
To diversify artistic offerings by presenting theater performances alongside the dozens of gallery events during Old City’s monthly First Fridays

Art Sanctuary
To celebrate two art forms that use the human voice to tell profound stories by creating a “Hip H’Opera” using the stories of urban life

Asian Arts Initiative
To provide everyday artistic experiences in Chinatown and South Philadelphia by creating site-specific works for nontraditional places like restaurants, storefronts and public plazas

Bearded Ladies Cabaret
To attract new audiences to theater – and use the medium as a way to explore politics, gender, sexuality and identity – through a series of original, late night cabarets

Black Pearl Chamber Orchestra
To showcase diverse cultures by transforming a symphonic “pops” concert into a celebration of world music

Brandywine Workshop
To celebrate the 40th anniversary of this printmaking institution by commissioning 10 emerging and established artists to create prints

Campus Philly
To foster a lifelong appreciation of the arts by offering free or discounted admission to venues and performances for college students

Catzie Vilayphonh 
To promote storytelling within the Lao-American community through a writing, performing and filmmaking workshop

Center City District
To help transform historic Dilworth Plaza by commissioning internationally recognized sculptor Janet Echelman to create an artwork inspired by the site’s historic association with water and steam

Center City Opera Theater
To attract more Hispanics to the opera by launching a Spanish-language opera festival featuring a new piece by a Philadelphia-based Hispanic composer

Center for Emerging Visual Artists
To bring visual art to a wider audience by placing locally produced art in public advertising spaces in the same neighborhood where the piece was produced

Chestnut Hill Friends Meetinghouse Project
To spark dialogue about contemporary art by incorporating the work of internationally acclaimed light artist James Turrell into a new Quaker meetinghouse that is open to all

Community Cultural Exchange
To bring the South Street business district together through music and culture by introducing family-friendly street performances to the area

COSACOSA art at large
To transform overgrown and abandoned spaces into “sacred” art parks for the community by engaging residents to create visual and sound gardens in the Niceville-Tioga neighborhood

Crane Arts
To raise the international profile of local artists by organizing an artist and exhibition exchange between Crane Arts and London’s V22 Collection

David Clayton
To help residents fully experience the city’s two main waterways by creating a floating workstation along the Schuylkill and Delaware Rivers where artists can interpret and explore the surroundings

Delaware River Waterfront Corporation
To use world rhythms – from cowbells to congas, beat-boxing to Bhangra – to learn about cultures at an interactive music and dance festival

Erica Hawthorne
To give a boost to local artists by creating a mini grant program to help cover their costs with awards ranging from $50 to $1,000

Fleisher Art Memorial
To engage the community in hands-on art making by expanding the reach of a mobile studio where participants create projects inspired by their neighborhoods

Franklin’s Paine Skatepark Fund
To help transform neighborhoods by turning blacktop lots into art-laden skate parks

Geoffrey Johnson
To foster appreciation for public art by covering publically displayed statues in the city for a month – and then unveiling them with fan fare at a festival

GoKash Productions
To promote original plays through a free theater festival dedicated to the contemporary African-American experience

Greater Philadelphia Tourism Marketing Corporation
To engage new audiences in the visual arts by launching With Art Philadelphia, a two-year joint marketing program that includes late-night happenings for younger audiences at local museums

Iron Age Theatre
To create new performing arts experiences through a series of live-streamed, mini movies that patrons can watch throughout the city by scanning QR codes on their cellphones

Katarina Dudas
To develop the next generation of visual artists by pairing children with local artists to create site-specific environmental art in the Kensington community

Kimmel Center for the Performing Arts
To engage new audiences in the performing arts by creating a residency program in the Kimmel Center’s black box theater for innovative and emerging art groups

Little Berlin
To help transform the East Kensington neighborhood by turning an empty lot into an event space for musicians, art fairs and children’s workshops

Moore College of Art & Design
To introduce the work of local visual artists and filmmakers to a wider audience by establishing an urban drive-in movie theater on the Parkway

Music Row Philadelphia
To support emerging musicians and create a destination for live music by fostering the growth of music venues along Girard Avenue

Musicopia
To empower and inspire Philadelphia’s youth by providing them with weekly drumming lessons and performing opportunities

Norris Square Neighborhood Project
To preserve local Latino culture in North Philadelphia by creating a sound booth to record stories that will be featured in podcasts

Orchestra 2001
To celebrate Dr. Martin Luther King Jr. by presenting a new concerto based on the civil rights leader’s life and featuring local performers

Partners for Sacred Places
To expand the capacity of the city’s theater community by providing a new space for theater designers and visual artists at a decommissioned church

Philadelphia Art Alliance
To re-imagine public space and civic life by organizing an all-night, free arts festival based on the Nuit Blanche/Bring to Light events in Paris, New York, Miami and other cities

Philadelphia Photo Arts Center
To encourage broader audience participation in the city’s visual arts by expanding “Philly Photo Day,” where the community is invited to take and submit a picture that is ultimately used in an exhibition

Philadelphia Theatre Company
To use the theater as a way to examine the United States’ education system with a work that actor/journalist Anna Deavere Smith will create during a two-year residency

Philadelphia Youth Media Collaborative
To support the emerging creative underground in Philadelphia by establishing a festival that highlights the next generation of filmmakers, visual artists, musicians and performers

Phillyjazz.org
To foster the development of local jazz artists by formalizing mentor relationships between established and younger musicians, where the elders teach life lessons, and emerging artists offer tips on using new media

RAIR, Inc.
To create awareness about sustainability through art and design by establishing a yearlong series of projects that allow local artists to experiment with recycled materials

Scribe Video Center
To explore the city’s relationship to mass transit by publicly displaying multiple digital video works in high traffic public sites

Sean Stoops
To support an innovative form of 3D storytelling by creating a series of outdoor video art events screened on local buildings

Sharon Torello
To engage younger audiences in classical music through the creation of a group with membership benefits that include discount ticketing and unique social gatherings

Sojourner Ahebee
To further cultural understanding by facilitating youth-led poetry workshops for Liberian teenage girls in Philadelphia and Liberia

Swim Pony Performing Arts
To weave the arts into the community by presenting revamped versions of plays in non-traditional spaces, including Eastern State Penitentiary and the Land Conservancy of Elkins Park

The Brothers Network
To introduce more diverse audiences to the performing arts by creating a multidisciplinary festival that features black male choreographers, filmmakers, actors, writers and composers

The Clay Studio
To explore the relevance of handmade ceramic objects in the 21st century by providing a handmade mug to people leaving coffee shops with disposable cups and encouraging them to post about their experiences on the Web

The Crossing
To introduce a wider audience to contemporary chamber music by establishing a series of new works designed specifically for a nontraditional venue – the recently restored Crane Arts’ Icebox

The Fabric Workshop and Museum 
To create a new sculpture series by artist Daniel Arsham at the museum that will debut along with a live performance and explore the boundaries between the galleries and theater

The Hacktory 
To promote the use of technology in the arts by developing a corps of interactive artist teachers who will share their knowledge and expertise in programming and engineering with Philadelphia artists

The University of the Arts
To promote economic stability for the city’s cultural community by offering support to emerging creative businesses with pre-seed funding, mentorships programs and workshops

The Village of Arts and Humanities
To develop young people’s awareness of the city’s vibrant cultural scene through interactive scavenger hunts led by local artists

The Wilma Theater
To enhance training for local actors by creating a series of master classes

University City District
To establish a new outlet for public art that showcases temporary installations to the city’s tens of thousands of daily commuters

Vic Reznik
To help promote the city’s cinematic identity by commissioning emerging filmmakers from Philadelphia to produce shorts for a new, local film festival
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