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Center City's Cliq launches with social media spin on peer opinion, hiring

Cliq takes social data and makes it social knowledge, according to Alex Khorram. The new website, now in beta stage, aggregates all your Facebook, Foursquare, LinkedIn and Twitter friends' and friends of friends' recommendations to deliver a whole new kind of information about local business, products and brands.

"I bought a house in January. It became important for me to have a trusted source to touch base with prior to making a decision about a contractor," says Khorram, CEO of Cliq. After looking at Angie's List and ServiceMagic, Khorram sat down to build a product to create a reliable system for peer recommendations. "Facebook is a great white pages, but they've done a subpar job in terms of the yellow pages," says Khorram.

Cliq, already written up in Mashable, is based in Center City with seven employees, and is now seeking at least three engineers to join the team. At the moment, Cliq is public with restaurants only. A search for, say, Tony's Baltimore Grill in Atlantic City, NJ tells me that six friends have liked or commented on the old time establishment, that there are over 6,000 check-ins and likes across social networks, and Cliq also displays buzz on the joint culled from Facebook, Foursquare and Twitter comments.

In Cliq world, each listing is customized to each human. Cliq scans millions of social network pages and delivers results directly from direct and secondary contacts. Any further out and results are too diluted, according to Khorram.

Why not Google search results? "They're a web engine with crawlers. Now, if you type in plumber in Philadelphia, you'll get a certain result, and most of it is anonymous stuff. We've already built a database of several million businesses. Our goal is to index every business in the world that has a social presence."

Khorram, who reports that Cliq is funded by angel investors for an undisclosed sum, expects to go global, with pages in Mandarin, Farsi and Hindu. As far as monetization, "We see Cliq as the last place you'll check prior to making a purchase decision. That gives us great leeway and we can work with partners like Expedia or Hotels.com. Finally, the internet meets word of mouth."

Source: Alex Khorram, Cliq
Writer: Sue Spolan

As seen on TV: Danny's Guitar Shop of Narberth restrings marketing

Sometimes putting the cart before the horse works just fine. Danny's Guitar Shop began life as a media entity, morphed into a brick and mortar store on the Main Line, and now Danny's Guitar Shop is also the title of a new television show.

"It came to me in an epiphany six years ago," says Danny Gold, proprietor and host of the 30 minute series. "In the wasteland of cable TV, where there are whole stations about food, golf, and cars, there was nothing of substance about guitars." Sure, says Gold, there are plenty of performance videos and interviews with rock stars, but there's been no nutritional value about the instrument itself.

At that time, Gold was a rep for Fender, and saw a marketing opportunity in a media product. With the help of Bruce Warren, Gold created the radio series Danny's Guitar Shop for WXPN more than two years ago. While the budget starved series came to an end after four episodes, in its ashes rose the actual guitar shop in downtown Narberth, a bustling location that offers personal service, lots of lessons, and corny jokes to the Main Line and beyond. It's the only store of its kind for miles.

That quirky personality has been translated to the boob tube, thanks to the creative production team of videographer Ron Stanford and sound recording engineer Larry Friedman. "Danny is a natural," says Stanford. "He's able to speak in complete sentences in front of a camera."

Rather than make sizzle reels until the end of time, says Stanford, the team opted to create a complete 30-minute show, starting with a VIP tour of nearby Nazareth, Pa.'s Martin Guitar factory. "It gives the viewer a real insider's glimpse," says Gold. "It's a privileged look inside the world of music that's appealing to music geeks as well as a general audience." Stanford and Gold's proudest accomplishment is the new episode featuring a talk with Wilmington, Del.'s David Bromberg, whom Gold calls the popular kid on the block.

The series now airs on the web and on the Lenfest owned WMCN, also known as Get It On TV. It's got four sponsors: Old City Publishing, Union Transfer, Onion Flats and Yards Brewing. "We're responsible for filling the whole 28:30," says Stanford. It's like old time TV."

As it is, the team, which donates labor, goes so far as to create ads for those sponsors. "Our goal is to become an economically viable TV series," says Stanford. "It's a chicken and egg thing. No one will believe it until they see it on the air."

With three already in the can, eleven more shows are slated for this first season. You can catch Danny's Guitar Shop on Saturdays at 6:30 p.m. beginning Oct.1 on WMCN, which is carried on cable stations from the Jersey shore to Reading. 

Source: Danny Gold, Ron Stanford, Danny's Guitar Shop
Writer: Sue Spolan
 

What's all this about LevelUp? Help your mom figure it out

My mom called. "What's this LevelUp? I got an email on my BlackBerry that I have two dollars off at Miel." When a brand new tech company already has the attention of the 70-somethings, it's got to be good.

LevelUp, which has a rapidly growing presence in the Philadelphia area, is a new kind of customer loyalty program for local business. Rather than carry around a walletful of punch cards, says launcher John Valentine, who has just been promoted to VP of LevelUp for the east coast. The company is hiring here in Philly, with two positions open in implementation and sales. Each city is slated to have a total of six employees.

Currently, says Valentine, there are 129 businesses in the LevelUp community, with 10 new merchants signing up each week. Here's how it works: Customers sign up online with a credit card. Participating businesses have a device, which is really a smartphone on a lucite platform, which reads a QR code on your phone screen (Valentine says the next generation of readers will be smaller and more streamlined). LevelUp then charges your card, bypassing the shop's cash register, and every 24 to 48 hours, says Valentine, LevelUp sends payment to merchants. As the customer, you receive several dollars off each purchase, and LevelUp tracks your activity, rewarding you for repeat business.

LevelUp evolved out of SCVNGR, a DreamIt Ventures funded startup. The location based scavenger hunt game led to a desire to solve the loyalty piece of the puzzle. "How do we get someone to frequent a place?" asks Valentine.

LevelUp is growing concurrently in Philadelphia and Boston, with plans to take over the world. New York is next, then Atlanta, Washington DC and Miami. "There's been enough validation for what we're doing in Boston and Philadelphia that we need to scale up fast." Valentine, who calls it sticky, says those who start using the program come back for more. "Within the next two weeks, 49% use LevelUp again."

Aside from the novelty factor, says Valentine, LevelUp gives businesses several advantages: the loyalty program brings people back more, brings in new customers, and has the added effect of incentivizing people to spend more money. Because shoppers are getting 5 to 15% back, they're actually spending more, according to Valentine. If you'd like to try LevelUp, Valentine is offering $10 in global credit to Flying Kite readers. Just use the code TECH when you sign up.

Source: John Valentine, LevelUp
Writer: Sue Spolan

HIRING: Kimmel Center looks for Community Engagement Manager to grow Education Program

Because of its size, location and breadth of activity, it's hard to believe that the Kimmel Center has only been part of Philadelphia's arts and culture landscape for 10 years.

Beyond all the first-class performers and performances featured at the Kimmel, one of its best-kept secrets is its Education Program, which has grown steadily through the last several years. It now serves more than 7,000 local youth of all skill levels and socioeconomic backgrounds, according to the Kimmel's Director of Education Julia Lopez.

"There's so much more we can do," says Lopez.

The Kimmel is hiring a Community Engagement Manager to help grow its Education Program. The successful candidate ill be critical to the development of community engagement strategies to support long-term relationships with a "diverse intersection of Philadelphia-area communities."

Part of that includes aligning the Education Program with select performances at the Kimmel. Experience in community organizing and cross-cultural competency is key.

Send cover letters and resumes to the Kimmel, 260 S. Broad St., Philadelphia, PA 19102, or email [email protected].

Source: Julia Lopez, Kimmel Center
Writer: Joe Petrucci

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All geeked up: Inaugural Philadelphia Geek Awards gets nuts

The thing that surprised Eric Smith the most about the first annual Philadelphia Geek Awards wasn't the guy who accepted his honor in a fox head costume. It wasn't the sold out crowd of over 400 who packed the Academy of Natural Sciences auditorium last Friday night. It was the negative feedback from folks who were upset by who was left out. "It shows that people were invested and care about what we're doing," Smith reflected after a good night's sleep. "It was supposed to be something mostly for fun, but it got a lot more serious." In the two weeks leading up to the Awards, Smith says press coverage blew up, and tickets disappeared.

The Geek Awards, the brainchild of Smith, Tim Quirino and Michelangelo Ilagan, who make up the staff of Geekadelphia ("A Guide to Everything Geek in the City of Brotherly Love"), were by all measures a total success. Sponsored by a host of local organizations including The Academy of Natural Sciences, who provided the venue free of charge, along with Drink Philly and National Mechanics who donated food and beverages, the event celebrated dozens of the city's technological finest, with just under twenty categories, from Best New Blog (a tie between DrinkPhilly and Naked Philly; the latter wore the fox head) to Outstanding Achievement in Fashion & Lifestyle, which is not the first attribute that comes to mind in the geek world, but Philly happens to have some very hip and good looking techies. Cadence Wrist Watch Company, home of the 4-bit, 4:20 and Wrist Rocket models, won that title.

"It was always something Tim and I wanted to do," says Smith of the awards. "We have all these great awards in Philly, but nothing for geeks." Let's just say that PriceWaterhouseCoopers did not oversee the process. Smith and cohorts at Geekadelphia designed the ceremony and chose categories, nominees and winners (with a little help from friends like Alex Hillman of Indy Hall). Next year the Geek Awards will be even more inclusive and probably a lot more serious, with spots for scientists, web developers and programmers.

Following his moment in the spotlight and cheering crowds, Smith returns to his day job at the Philadelphia based Quirk Books, which turns out bestsellers including Pride and Prejudice and Zombies and Miss Peregrine's Home for Peculiar Children, as well as the aptly titled Geeky Dreamboats.

Source: Eric Smith, Philadelphia Geek Awards
Writer: Sue Spolan

Shaking Through 'incubator' makes music people can see

Weathervane Music is not a record label. It's an ecosystem, according to founder and executive director Brian McTear. The recording industry as we knew it a decade ago is gone, and that's probably a good thing, because artists rarely benefited from a top heavy system which rewarded executives while creating a kind of indentured servitude for musicians.

Weathervane's non-profit Shaking Through project sprouted from the idea of growing a musician's career from the ground up. Now in its second year and funded by a two-year, $50,000 grant from WXPN, Shaking Through takes the budding musician out of the garage and into a high end studio, complete with a seasoned producer who is redefined as a curator. In 2010, Shaking Through created 10 song and video packages; so far in 2011, six episodes have been released.

While plenty of things were wrong about the old system, some aspects were pretty great. A sharp editorial ear. State of the art recording studios. High production value music videos. "Everyone can make recordings in their bedrooms," says McTear. "We were trying to come up with a way to provide holistic grass roots support." McTear recasts the Kensington-based Shaking Through as a new music incubator.

Reserving the best qualities of the old industry while adding a millennial spin, "Shaking Through shows the birth of a song by an emerging artist," explains McTear, providing a transformational, collaborative production experience. Bands are selected by guest curators, who are respected members of the music community. Recent curators include WXPN's Bruce Warren; Ben Swanson, co-founder of the indie label Secretly Canadian; the Pelly Twins, sisters who DJ and blog about music; and Peter Silberman of the band The Antlers. Some curators participate in the 2-3 day sessions, which have an estimated value of about $10,000, far beyond the reach of emerging artists.

McTear, who also runs the for-profit Miner Street Studios, says the project is totally unique from all other music and video series on the web because Shaking Through sessions produce brand new material. Each month, Shaking Through creates a song and accompanying music video shot during production. The audience has a chance to go behind the scenes, get to know each artist, and lift the curtain on a previously invisible process.

McTear points to the success of Shaking Through artist Sharon Van Etten, who was recently signed to the Jagjaguwar label. Other emerging artists who've been shaken through include Strapping Field Hands, Reading Rainbow and Hezekiah Jones.

The future of Shaking Through depends on funding and other revenue streams. While McTear is in renewal talks now with WXPN, he is seeking additional sponsorship. He adds that music and video licensing could prove profitable over time.

Source: Brian McTear, Shaking Through
Writer: Sue Spolan

University City locavores on display for Dining Days

University City's story of urban renewal, job creation and international talent is well-told. In a few short years, the 20 by 16 block, 2.5 square mile neighborhood has blossomed into a hub for culture and technology, with business and creative communities growing in tandem. One benchmark is fast growth in the food world, where five of The Food Trust's 40 area farmer's markets operate. For example, the Clark Park farmer's market has grown 30 percent since 2005 and has expanded from Friday afternoons when it began in 1998 to two days a week and year-round.

Another example can be found right now in University City Dining Days. An expected 26,000 patrons of 29 restaurants will eat the fruit of world class chefs like Garces and Flay for under $30. There's been a 20% increase in full service restaurants in the neighborhood in the past three years.

Philly Homegrown turns a sharp focus on all the awesome food on offer round these parts, and considers University City to be at the top of the locavore list, as the area provides a concentrated look at what can happen when people take farm to table very seriously. "West Philly is particularly rich in chefs and consumers who care about food," says Donna Schorr of the GPTMC.

UC menus tend toward locally grown and sourced items, and chefs may be found perusing the goods at Clark Park, where thousands flock weekly and even includes food trucks Honest Tom's and Guapos Tacos, which was recently renovated and sports bright orange furniture.

"It's a good source of revenue for small to medium family farms," says the Food Trust's Nick Uy, noting his organization charges vendors just $35 per stand.

There's an explosion of activity west of the Schuylkill, according to UC District Communications Manager Mark Christman, with tourism friendly Sustainable Saturdays and Farm to Table Trolley Tours; as well as neighborhood boosters like the Clean & Safe Program which employs 80 people who function as West Philly ambassadors, and the West Philadelphia Skills Initiative, now in its second year providing employment for local high school students.

Source: Nicky Uy, Food Trust; Mark Christman, UC District; Donna Schorr, GPTMC/Philly Homegrown
Writer: Sue Spolan

Foobooz serves up job listings for area food industry

You go to Foobooz for the latest inside info on the Philly restaurant scene, and now the foodie website is positioning itself to be the first stop for food industry job seekers. "We really want Foobooz to be the home page for restaurant news," says Art Etchells, founder and primary content provider. "Our audience is not only people who are passionate about going out to eat, but also passionate about creating food. So many people reading the site are already in the hospitality business."

Etchells says the idea for food related job listings came while visiting a bar owner who was shaking his head about the quality of resumes he was receiving via Craigslist. Etchells realized a job section on his site would be one more way to cultivate content. While the competitively priced job listings have been a quiet part of Foobooz for the better part of a year, Etchells is only now starting to promote the section, and there's been a concurrent uptick in submissions from area dining and drinking spots.

Currently, there are opportunities all over the Delaware Valley for line cooks, managers and even a summer camp director in the Poconos. Top kitchens like Zahav and the STARR Restaurant Group are represented. This is just the beginning of what Etchells terms a natural companionship.

Foobooz, which launched five years ago, was purchased by Philadelphia Magazine in December 2010, providing Etchells himself with a new job description. While he used to do most of his blogging from The Beauty Shop Cafe, he's now got a room with a view in the highrise offices of Philly Mag. But he still makes a morning ritual of stopping at his favorite coffee spot, where he gets the latest gossip from neighbors and local chefs.

As Philly's premier eating ear to the ground, Etchells reports that the hot dog is the new hamburger, and he's looking forward to the annual summer influx of local tomatoes and corn on Philadelphia menus.

Source: Arthur Etchells, Foobooz
Writer: Sue Spolan

New Campus Philly program looks to extend the summer job to full-time

A college internship can be the first step to landing a full time job. Tonight, Campus Philly launches My Philly Summer, a new program to convert the city's summer talent into full time employees. The initiative is a kind of career alchemy that mixes equal parts fun and networking in the city's coolest neighborhoods.

Deborah Diamond, President of Campus Philly, says, "It seemed like a lost opportunity to have interns living and working here and no one to show them all the fun." My Philly Summer provides a place to make great contacts and even land a full time job.

My Philly Summer 2011 is a trio of events designed to thrill and captivate the newest members of the city's workforce. WHYY, Deloitte, Independence Blue Cross, TD Bank, the Mayor's Office and NFL Films are supplying a total of 125 interns.

Tonight, June 28, My Philly Summer kicks off at North Bowl Lounge & Lanes on Second Street in Northern Liberties. In attendance will be local luminaries to share their career experiences. The roster includes Tayyib Smith, publisher of two.one.five magazine and founder of ad agency Little Giant Media; Alex Hillman, co-founder of Indy Hall and an accomplished developer behind the blog Dangerously Awesome; and Alan Joinville from the professional network Young Involved Philadelphia.

The event runs from 5:30 to 7:30 p.m., and Campus Philly is running a free shuttle starting at 5 from 15th and JFK Boulevard. Guests are required to RSVP. Free food and soft drinks will be on offer.

In July, My Philly Summer goes south to The Navy Yard for a tour and party featuring special guest Mayor Michael Nutter, and in August, party people take over Eastern State Penitentiary for a tour and talk about the city's arts and culture.

The only similar program in the United States is in Memphis, says Diamond, where young professionals are treated to The Summer Experience. Campus Philly was in touch with that program's organizers to shape Philadelphia's series.

Funding for My Philly Summer 2011 comes from Campus Philly's general operating budget, which is supported by its 26 college partners and the City of Philadelphia. The events are completely free for both interns and employers.

Source: Deborah Diamond, My Campus Philly
Writer: Sue Spolan


FLYING BYTES: SEPTA's TransitView, MAC founder raises $75M, and Phila. Printworks strikes chord

Flying Bytes is a recurring roundup of innovation and quick updates on the people and companies we're covering:

SEPTA launches TransitView

Back in January, we reported that SEPTA was weeks away from launching a real-time, system wide tracking program. The future is finally here. Like SEPTA's TrainView for regional rail, the new TransitView provides live updates on the whereabouts of buses and trolleys throughout the city. Also launched: SMS Transit Schedule Information, allowing customers to receive a text with the next four scheduled trips, and Schedules to Go, a mobile website function that provides information on the next ten scheduled trips.

Shah closes $72 million IPO with Universal Business Payment Solutions

Following a hot tip, we learned that Bipin Shah, creator of the MAC, was seeking $72 million for payments startup Universal Business Payment Solutions. On May 13, UPBS (NASDAQ: UBPSU) got its money. According to Shah's partner Peter Davidson, "we closed on 12 million shares at $6.00 per share. The underwriters have a 45 day option to cover any over-allotments, which they have not exercised to date." Investors include hedge fund magnate J. Kyle Bass, who purchased about 800,000 shares.

Philadelphia Printworks up, running, finding its market

The lovely ladies at the helm of Philadelphia Printworks are going full speed with their new T-shirt business. Co-founder April Pugh reports that most of PPW's customer base has come from custom work, particularly from local indie rock artists. PPW loves its rockers right back and offers a band discount. Pugh says she and partner Ruth Paloma Rivera-Perez are now seeking partnerships with retail outlets and will be selling at upcoming summer festivals.

Specticast expands with EuroArts partnership
Digital entertainment distribution company Specticast continues to widen its reach. The company, which we originally profiled back in April, announced an exclusive partnership with EuroArts, bringing live and pre-recorded events from Berlin's Philharmonie, The Sheldonian Theater at Oxford University, and Madrid's Teatro Real, according to Mark Rupp, SpectiCast president.

Source: Andrew Busch, SEPTA; Peter Davidson, UBPS; April Pugh, PPW; Mark Rupp, Specticast
Writer: Sue Spolan

Sweet sound: Pew awards nearly $700K to local music groups

Money makes music sound so much sweeter. The Pew Center for Arts & Heritage has awarded 10 area recipients a total of $664,500 through the 2011 Philadelphia Music Project.

This year, Pew chose a diverse roster of performers with a common theme of creating connections. "You have everything from spirituals, to Irish music, to Indian music, to spectral music, which is one of the more hermetic forms of composition," says Paula Marincola, Executive Director for The Pew Center for Arts & Heritage. "These projects will reach so many different kinds of audiences. It is an expression of the strength of the Philadelphia music scene."

The Crossing, a South Philadelphia choir, will use its $70,000 grant to fund The Gulf (between you and me), for which three composers write choral works based on the poetry of French-American writer Pierre Joris, accompanied by ambient sound gathered at the Gulf of Mexico. Astral Artists, a 2009 PMP recipient, got a $70,000 award this time around for Spiritual Voyages, a project that showcases the work of African American composers Alvin Singleton, David Sanford, and Evelyn Curenton. Tracy Segal, Development Director for Astral Artists, says that getting the grant was a rigorous process that began in the fall of last year. "It's a very rewarding grant, and a lot of work to put the proposal together," says Segal, who cites new guidelines rolled out this year.

The Spoken Hand Percussion Orchestra gets a Pew nod for its collaboration with the vocal group Philip Hamilton's Voices at The Painted Bride Art Center. The drum ensemble and chorus will use its $70,000 grant to create four public performances along with a residency at Philadelphia's Creative and Performing Arts High School.

The newly renovated Rodin Museum will host a performance of work from French composers Tristan Murail and Philippe Hurel, who use Rodin's sculptures as inspiration for their spectral music. The actual grantee is The Philadelphia Museum of Art, where audiences will preview the compositions during its weekly Art After 5 series.

Other recipients include Sruti, the India Music and Dance Society, The Philadelphia Ceili Group, which performs traditional Irish music, and Bobby Zankel's 16 member jazz orchestra Warriors of the Wonderful Sound, featuring the work of Muhal Richard Abrams.

Source: Paula Marincola, Pew Center for Arts & Heritage; Tracy Segal, Astral Artists
Writer: Sue Spolan


New hive for all things local and literary, Apiary, launches next week

Heard of slow food? In the age of instant communication, there is a slow words movement at hand. The Philadelphia based literary magazine Apiary is set to release its second issue on June 3 with a First Friday launch party at The Painted Bride Art Center, which includes a screening of Apiary's public access show, The Apiary Mixtape.

The 150 plus page illustrated semiannual, brought to life by a $4,000 Kickstarter campaign, has quickly attracted top names in the city's literary community, including Jim Cory, Lamont Steptoe, Nina 'Lyrispect' Ball and Janet Mason, but even more impressive are Apiary's young contributors, who represent the great diversity of culture to be found in Philadelphia.

Lillian Dunn is one of the founders of Apiary and serves on the editorial team, which, she says, reflects the diversity of Apiary's content. "Two of us live in South Philly, one in North Philly, and one in West Philly." Apiary was partially inspired by a multicultural reading series run by co-editor Tamara Oakman.

"We started out of a desire to read something exciting," says recent Swarthmore College graduate Dunn, who considers Apirary a much needed central location for writing not seen elsewhere. "Literature is one way to access other people's reality. It makes your brain light up in a way that statistics don't."

The Apiary website has a comprehensive local literary calendar that will have your head spinning, listing multiple events nearly every day of the month.

Apiary's upcoming launch party at the Painted Bride promises a cross section of Philly literary scenes, a mission the magazine takes to heart, with MC J Mase III, members of the Philadelphia Youth Poetry Movement, readings from Apiary authors, plus live music from Kuf Knotz and jazz trio Peace Love Power The Unity. Issues of Apiary will be available at the event or at these local outlets: Bindlestiff Books, Penn Book Center, Brickbat Books and Wooden Shoe.

Source: Lillian Dunn, Apiary Magazine
Writer: Sue Spolan

Center City's Specticast set to revolutionize film distribution

It all started in a community screening room for Specticast, an all digital private network company that distributes film and cultural arts events via set-top boxes. Based in Center City, the company uses an efficient internet protocol rather than satellite to distribute programming such as simulcast concerts from The Philadelphia Orchestra and independent full length features. Mark Rupp, COO and co-founder of Specticast, says they're broadcasting to about 80 outfits right now, including The Bryn Mawr Film Institute and senior living communities like Waverly and the Quadrangle. By the end of the year, the company hopes to increase its reach to 200 outlets. The company also offers concerts from The Curtis Institute and broadcasts of Michael Smerconish's book club.

You may wonder if this is the same company that distributes simulcasts of the opera at movie theaters. "We are not the opera," says Rupp. "Our Digital Theater Network is a very different technology from the Met. They are done over satellite and distributed to the big chains." Instead, Specticast aims for the art house crowd, so outlets like The Bala Theater and The County Theater in Doyletown are prime targets. Specticast serves similar theaters across the country, and is aiming for a global presence with its plug and play technology.

Traditionally, says Rupp, movies are distributed as 35 mm prints, which are very expensive to create, ship and insure. "When our technology comes in, it fills a gap," says Rupp. Specticast can provide the same film digitally for pennies on the dollar on a 10 mpbs downlink. Subscribers pay a refundable $395 deposit for the set top box, and theatrical license fees that range from $250-$1,000 per film. For films and events that generate revenue in theaters, Specticast gets a percentage of the gross gate. The film or live streaming event is delivered to a 250 gig set top box, and is remotely deleted at the end of the rental period.

Specticast just announced a partnership with indie film distributor Monterey Media, which will open the door to a lot more feature film content, and with Monterey's Hollywood connections, Rupp expects that it won't be long before Specticast will be able to exponentially expand offerings through agreements with other independent distributors.

Source: Mark Rupp, Specticast
Writer: Sue Spolan

G Philly: Region's new LGBT magazine more than just glossy

It's the lush lifestyle magazine you don't have to be gay to love. The premiere glossy issue of G Philly has just hit the streets and it's a beauty. The eye-catching publication in an eight-inch square package and a spinoff of Philadelphia magazine, sharing staff and offices. Natalie Hope McDonald has a brand new job as editor of both the print publication and the online blog that aims to cover everything lesbian, gay, bisexual and transgendered throughout the Delaware Valley. "Our aim is to showcase the best of gay life -- what's fabulous -- while also having conversations about same-sex marriage, parenting, politics, health and other hot-button issues that really impact lesbians, gays, bisexuals and transgendered people we know," says McDonald, a longtime freelance writer and photographer who initially helmed the online component and took over the top post on the print side as well. "The G Philly blog kicked off in October of last year in advance of the launch of the first print issue, says McDonald. "It's where you'll find breaking news and interviews with famous folks, local movers and shakers, events, and issues that matter to LGBT readers."

The resemblance of the magazine to GQ is unmistakable, and McDonald concurs. "Philly deserves a gay magazine that looks as great as GQ but covers exactly what regional readers want to know about." In the past, Philadelphia's LGBT community relied on less aesthetically pleasing publications like the Philadelphia Gay News and Au Courant for its news. "We live in a time when the future of gay rights is unfolding every day," says McDonald. And, she adds, while G Philly is aimed at the LGBT community, you certainly don't have to be gay to pick up an issue. "Who doesn't want to know where to eat the best brunch or belt out your favorite show tunes, like, seven nights a week? Okay, so maybe that is kinda gay."

G Philly's relationship with Phillymag.com allows crossover: readers who come for the LGBT content can also click on the Health blog or the Philly Post of the parent publication. McDonald says that inclusive nature is what makes her job such fun. Look for the print publication at local shops and gay bars, sign up for an issue online, and find G Philly on Facebook, Twitter and Foursquare.

Source: Natalie Hope McDonald, G Philly
Writer: Sue Spolan

Old Fishtown schoolhouse to host a variety of artists and their many visions

You've got your art. You've got your school. Put them together for a new kind of art happening called Experiential, Environmental, Educational. Opening this Thursday, April 14 at 6 p.m., a floor of classrooms plus the coatroom of a 19th century schoolhouse will offer a wide range of immersive environments, each discrete space representing a different artist's vision. Participants are curator Jerry Kaba, along with C. Pazia Mannella, Daniel Ostrov, Jacque Liu, Jessie Hemmons, Joanie Turbek, Katya Gorker, Mike Ellyson, Ryan W. Kelly, and Tim Eads.

Kaba, who holds an MFA from Tyler School of Art, admits the title is a mouthful, but he wanted to come up with a large enough umbrella for the concept that's been in his head for several months. The Old School Studios, an ornate Victorian red brick building constructed in 1891, has been purchased by David Gleeson, Richard Hricko and Nicholas Kripal, owners of the nearby Crane Arts Building. It's an extension of the artists' community at the former warehouse.

Kaba envisions a carnival-esque feeling at Experiential, Environmental, Educational, with what he calls active installations. Each room will provide an entirely new experience. In some rooms, there will be performance, and in others, video. Outside, yarnbomber Jessie Hemmons will be adorning the wrought iron front gates with hundreds of hot pink pom-poms.

"I like to bring people in with a playful theme, then give them something more serious to consider," says Kaba. "The people in this show are working like that. There's a degree of humor with more serious undertones." Ryan W. Kelly, whom Kaba terms a master of papier mache, is constructing a giant Teddy Roosevelt head and teddy bear. This levity is contrasted with Pazia Mannella's installation and performance "Indulgences," based on a harrowing experience in which she was locked in a Catholic school coatroom as child. And if you are looking for strange things to pick from trees, check out Joanie Turbek's 8-foot tall porcelain tree. For a small fee, you will be able to take home an object hanging from its cold white branches.

If you miss Thursday's opening, Kaba is happy to arrange viewings by appointment. He expects the show to run for about a month, depending on how soon permanent tenants start moving into the Old School Studios.

Source: Jerry Kaba, Experiential, Environmental, Educational
Writer: Sue Spolan
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