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From ashes to microbes in Glen Mills: Organic lawn nutrient maker Holganix projects $3M in revenue

It's not Texas tea, but it's worth its weight in gold. Holganix, based in Glen Mills, Delaware County, has developed a sustainable and organic turf nutrient system derived from compost tea with a secret living ingredient: microbes. Holganix just received $200,000 in funding from Ben Franklin Technology Partners of Southeastern Pennsylvania, following a previous $250,000 funding round in February 2011 for its environmentally safe holistic and organic lawn fertilizer.

Today, Holganix, which employs 17, celebrates its second anniversary. Founded in 2010, the company made $200,000 its first year, and projects revenues of $3 million in 2012, according to founder and CEO Barrett Ersek.
 
Those lush green campus lawns and rolling golf courses come at a high price to the environment, sprayed with chemical fertilizers and pesticides which then run off into local waterways.
 
Ersek says his environmentally benign product dramatically reduces a major source of runoff pollution by eliminating the need for conventional pesticides and herbicides. He points to a dead zone the size of New Jersey in the Gulf of Mexico, which was brought about by chemical runoff from the Mississippi River. 
 
The secret in the Holganix formula is life. The lawn care spray actually contains beneficial microorganisms made without animal or human by-products. Right now, the liquid product requires refrigeration prior to application, and Ersek says his team is also working on a granulated formula, which will capture the other 50% of the lawn care market.
 
Ersek says the first round of Ben Franklin funding went to a validation study conducted at three universities. North Carolina State, Penn State and Purdue University all reported dramatic reduction, up to 88%, in the need to add nitrogen as a fertilizer following Holganix treatment. The Holganix formula also attacks weeds, drastically reducing the need for pesticides.
 
Ersek reports that his primary customer base is in the mid-Atlantic, with a rapidly growing clientele among the Amish and Mennonite communities, who appreciate the all natural formula. Holganix is also making its way south, now negotiating with companies in Florida. Holganix is primarily a B2B distributor, but also deals directly with large institutions.

The potential market for an organic lawn care product is huge. According to Ersek, there are 44 million acres of manicured turf in the US, and over a million acres of golf courses. The Holganix formula may also be applied to shrubs and crops.
 
The idea for the business literally rose from the ashes. Ersek, who had built and sold two lawn care companies, had stockpiled fertilizer in 2008, anticipating a 60% price spike. The warehouse went up in flames. "One of our core values is gratitude," says Ersek. "Look for greater potential in every situation. You can't control what happens to you. If you respond with gratitude, you'll be OK. The loss forced me to find a better alternative."

Source: Barrett Ersek, Holganix
Writer: Sue Spolan

SOCIAL INNOVATIONS JOURNAL: Lee Nunery, Seth Williams among those focused on community impact

Editor's note: This is presented as part of a partnership with the Philadelphia Social Innovations Journal.

Next week, the Winter 2012 edition of the Philadelphia Social Innovations Journal (PSIJ), titled "Innovations in Community Impact," will launch on Wednesday, Feb. 29 at the College of Physicians of Philadelphia, second floor (19 S. 22nd St., Philadelphia).  You can read the Winter edition then by going to the PSIJ websiteThe event is open to the public, but requires an RSVP by emailing here.  The forum runs from 8:30 a.m.-12 noon, and will showcase two panels discussing health, education, criminal justice, child welfare innovative solutions to impact Philadelphia communities.  Some of the voices you will hear or read include:
  • Dan Hilferty and Independence Blue Cross’s newly created Social Impact Foundation that serves as a model for Corporate Social Responsibility and Responsible social investing;
  • Kenny Gamble and Adur Rahim Islam, a successful real estate developer in South Philadelphia who took the unusual step of getting into the business of education, seeking to address at a holistic level the social ills that plagued local neighborhoods by focusing on schools as a way to redevelop a sense of pride and ownership within communities;
  • Anne Marie Ambrose and the Department of Human Services’ program, Improving Outcomes for Children, which aims to improve service delivery and outcomes for children in care by engaging community partners, streamlining case management and vigilantly tracking outcomes indicators to measure the initiative’s success;
  • District Attorney Seth Williams’ commitment to The Choice is Yours (TCY), an alternative-to-incarceration program to increase public safety and reduce recidivism rates by diverting first-time, non-violent felony drug offenders away from prison and into the labor market through positive job training and support;
  • Ann Karlen and Fair Food’s strategy to strengthen the Philadelphia regional food system by increasing the demand for a humane, sustainable, local agriculture system; and
  • Dr. Lee Nunery and the School District’s efforts to create alternative education settings that ensure all students can succeed in schools and their partnership with colleges to create direct college access and completion pipelines.
Philadelphia Social Innovation Journal publishes "Nominate an Innovator" articles which are public nominations of social innovations.  The Winter issue will highlight PolicyMap, demonstrating how programs can make "data-driven" decisions using a dynamic web-based tool, Naveguemos con Salud, a program providing breast health education and treatment assistance for Latinas, and Sunday Suppers, a novel intervention focused on educating low-income residents of the Norris Square neighborhood about the importance of taking time for nutritious family meals.

The Winter edition will highlight one of PSIJ columnists who explores the notion that problem-solving requires a different level of thought than our current thinking, which actually creates programs; the growing relevance of nonprofit collaboration; and the need for nonprofits to think strategically about partnerships as a way to grow revenue.

PSIJ 2012 Editions: In the Spring you will read about innovations in Arts and Culture, followed by innovations in Philanthropy and Responsible Investing in late Summer/early Fall.  Late Fall you will read about innovations in Collaborations, Affiliations, Partnerships and Mergers.

Increased partnership with foundations and universities: We welcome Independence Blue Cross Foundation and the Patricia Kind Foundation to our advisory board, which is composed of Independence Foundation, The Philadelphia Foundation, United Way of Southeastern Pennsylvania, Scattergood Foundation, St. Christopher’s Foundation for Children, Green Tree Community Health Foundation, William Penn Foundation, Wells Fargo, Inglis Foundation, Barra Foundation, and John S. and James L. Knight Foundation, as well as the University of Pennsylvania’s School of Social Policy and Practice, the Wharton School, and Sage Communications.

PSIJ is guided by an advisory board of regional foundations, the University of Pennsylvania, and thought leaders that include: Independence Blue Cross Foundation, Patricia Kind Foundation, Independence Foundation, The Philadelphia Foundation, United Way of Southeastern Pennsylvania, Scattergood Foundation, St. Christopher’s Foundation for Children, Green Tree Community Health Foundation, Wells Fargo, Inglis Foundation, Barra Foundation, and John S. and James L. Knight Foundation; the University of Pennsylvania’s Fels Institute of Government, School of Social Policy and Practice,  and the Wharton School; and Sage Communications.

NICHOLAS TORRES and TINE HANSEN-TURTON are co-founders of Philadelphia Social Innovations Journal. Send feedback here.

Philadelphia Social Innovations Journal is the first online publication to bring a public focus to social innovators and their nonprofit organizations, foundations and social sector businesses in Greater Philadelphia Area, to recognize success and encourage others around the country to strive for similar results.



TEDxPHILLY CATCH-UP: Jen Pahlka and the Code for America crew see great things for tech in city

This is the first installment of an ongoing series that catches up with last November’s TEDxPhilly speakers.

For more videos of last year's TEDxPhilly talks, visit the event's YouTube channel.

 


Jennifer Pahlka has made cities her life work. She considers herself a product of American cities, from New York, where she grew up, to Oakland and San Francisco more recently, and now Philadelphia, where she’s visited close to a dozen times in the last year or so. She refered to Philly as a “city of love” in her TEDxPhilly talk last November at Temple University.

As founder and executive director of Code for America, she helps match web professionals with cities to create efficiency and promote accessibility among municipal offices by sorting databases, building apps, and freeing up data. Philadelphia is one of only two programs to be a part of CfA for two consecutive years, and this year’s edition recently welcomed CfA fellows Alex Yule, Elizabeth Hunt, and Michelle Lee.

Flying Kite talked to Pahlka and the three new fellows to catch up on their work in Philly and how CfA has grown into a game-changing experience for cities across the country.

Flying Kite (FK): How has your project in Philadelphia advanced since TEDxPhilly?
Jennifer Pahlka (JP): The big news is that our 2012 fellows just started their work in Philadelphia on Monday (Jan. 30). Michelle Lee, Alex Yule, and Liz Hunt are the new team, and they are accomplished, talented, and passionate about making the City of Philadelphia work better for all its residents. They're starting five weeks of meeting with everyone they can and figuring out how they can make a bit impact there this year.

Part of their work will be carrying on Change by Us in Philly, which currently hosts 418 ideas and 50 active projects, in which citizens are helping to make their neighborhoods better.

FK: Any changes to report? New partners, funding, accolades or other growth?
JP: At the end of last year, Code for America received a $1.5M grant from Google to start two new programs, including what we call the CfA Brigade, which will help civic developers and others anywhere in the country to stand up civic apps for their communities, and a start up accelerator for civic businesses.  We're hoping to have a big Philly presence when we get it up and running.

FK: What is one thing you've learned since TEDxPhilly about cities or Philadelphia?
JP: Sixty percent of the world will be living in cities by 2020!

FK: What's the next milestone for your work and why is it important?
JP: Our call for applications for our 2013 cities program closes on April 1. We hope that more and more cities around the country want to be a part of this movement, so that more cities can work openly, efficiently, and be deeply engaged with their citizens.

FK: What are your specific tasks while in Philadelphia?
Elizabeth Hunt (EH): As part of our year-long fellowship with Code for America, we’re spending 5 weeks in discovery mode in Philadelphia: understanding how the city serves its citizens, what Philadelphians want and need from their city, and how technology might help make local government more open, efficient, and engaging.

Alex Yule (AY): To that end, we’re meeting with citizens, officials across city government, as well as members of the tech and civic communities. We are also searching for champions – strong local partners who can help us build solutions, and maintain them once we’re gone. We want the tools and solutions we build to live on!

FK: What do you think of Philly's potential as a tech hub/leader?
Michelle Lee (ML): At Code for America, our past successes can be attributed to great partners at every level of city government and community. They help us make sure any technology we build is relevant to the real, existing, and complex urban challenges that cities face today.

Similarly, Drexel University’s ExCITE (Expressive and Creative Interactive Technologies) program is bridging technology with the arts. Philadelphia is an established national leader in healthcare and education, and has recently won major awards for sustainability and the arts. There’s a tremendous opportunity to take advantage of our sustainability, education, and especially our healthcare strengths in the same way.

FK: What are Philly's most pressing tech challenges?
AY: It seems to me that Philadelphia’s most pressing challenge is that people outside Philadelphia don’t seem to know there’s a vibrant tech scene here. So it may be difficult for companies here to attract more tech talent.

FK: What has impressed you about technology in Philadelphia?
ML: You could argue that the relative scarcity of technology investment capital here so far has actually had a silver lining. Philadelphia’s tech community has created sustainable businesses, very much in touch with their users and customers. I don’t believe you’d see a dot-com bust here.

AY: Philly has a strong core of companies who live in Philly because they truly love and believe in their city. Some other cities are full of companies who are there because “they’re supposed to be.” You get a very clear sense of that traveling around the city and chatting with people -- there are no opportunists or fair-weather friends here. People are in it for the long haul, they’re dedicated to building this city up as an even greater place to live and work.

Is there a difference between your initial perception of the city and the way you feel after being here for a bit?
AY: I’d heard about Azavea’s great mapping work while I was still back in school -- but I had no idea the scene was so vibrant! The city really is a bit of a hidden gem.

EH: I’m from San Francisco. I’d never really thought about it as a place with a tech scene. Since I’ve been here, I’ve learned there are thriving tech, civic, and arts communities. Some of the initiatives we’ve learned about -- the Urban Apps and Maps program at Temple and the new ExCITE program at Drexel for example -- are strong indicators that Philadelphia is a city on the verge of becoming an exciting hub of opportunity, whether you’re a tech person, an artist, or civic leader. Now is the time to move to Philly!

SUE SPOLAN is Innovation & Jobs News editor for Flying Kite. Send feedback here.

JOE PETRUCCI is managing editor for Flying Kite. Send feedback here.

Photo
From left, Liz Hunt, Alex Yule, Michelle Lee, Mayor Michael Nutter, Manager of Civic Innovation and Participation Jeff Friedman, and Director Of Communications And Strategic Partnerships Desiree Peterkin Bell,



Sumo Heavy puts it to brick and mortar on South St., hiring programmers, project managers

Sumo moves. Last time we checked in, Sumo Heavy Industries was operating as a virtual company. The eCommerce design, development and consulting firm takes that whole location, location, location thing very seriously and is now at Fourth and South.
 
"It's very grown up," says Bart Mroz, who leads a tour of the multilevel space. "Altogether we are now 25 people," says Mroz, who began the company with partner Bob Brodie in 2010. He says the fifth floor suite at 525 South 4th Street can hold around 10 people, with five now working in the space. 
 
Sumo's windows overlook the TLA. Inside, Mroz and team handle the online retail needs of clients including Eternal, Bonobos and Listrak. "We're planning on hiring," says Mroz, who is looking to woo developers and project managers. "We buy lunch every day." 
 
Sumo is on a two week billing cycle. "Everything we do is based on two weeks. Our structure, our billing, and our jobs. We break out projects in two week sprints, and our clients and contractors get paid every two weeks," say Mroz.
 
"We went from four clients to six or seven clients in the last year," says Mroz, who attributes growth to word of mouth. "Most of our clients are long term engagements."

And as far as Sumo Heavy taking on South Street?

"We don't need much. Give us Internet access and we're good to go."

Source: Bart Mroz, Sumo Heavy
Writer: Sue Spolan

Live in 3, 2, 1: Countdown to PhillyCAM grand opening tomorrow

"There's nothing like going live," says Deborah Rudman, Programming Director for Philadelphia Community Access Media (PhillyCAM), which celebrates the grand opening of official headquarters this Wednesday.
 
Mayor Michael Nutter will be in attendance for the big reveal at 699 Ranstead Street in downtown Philadelphia. The fight for public access began 27 years ago, and the formal creation of PhillyCAM finally happened in 2009. The mayor will provide the countdown to live programming, a first for the public access channel. Gretjen Clausing, Executive Director, says "It is a moment that I have pictured since 1997 when I started working on the fight to get public access.  Just thinking of the countdown before we start sending out a live signal just gives me goosebumps."
 
Of the brightly colored HQ, Clausing says, " It's fantastic. Flexible. Welcoming. And it still has that new car smell. We  are only just beginning to understand the possibilities of the space and all the equipment that we have installed." 
 
The organization began life in temporary quarters at the Painted Bride Art Center, and while concurrently building membership and programming, PhillyCAM found a permanent home. With the assistance of Metcalfe Architecture and Design, a former photographer's studio has been transformed into a multilevel suite of studios, a media lab, community space, classrooms and offices. An Express Studio faces directly onto 7th street.
 
Rudman describes the new space simply as "fabulous, even better real than imagined," with people stopping by on lunch break to use the commons, or dropping in to use the media lab before going to see a movie at the nearby Ritz Theater.
 
Rudman looks forward to new studio production classes, more programs produced by PhillyCAM members, regular live shows,and connections between people who might not have met otherwise.
 
The grand opening takes place at 2 pm tomorrow, followed in the evening by a reception at 6 that will lead up to a live show, produced right in the midst of the party, at 7, featuring interviews with staff, some pre-produced drop-ins and perhaps a few unexpected moments. The public is welcome to both the 2 pm and 6 pm events..

Source: Gretjen Clausing, Deborah Rudman, PhillyCAM
Writer: Sue Spolan

Philly retail rewards startup Lokalty gains traction, triples participating merchants

The pleasant sound of a Lokalty chime will soon be audible all over University City. Philly start up Lokalty, which rewards frequent local shoppers and cross promotes merchants, is now expanding westward from Center City. Over a dozen UC merchants have signed on since the company crossed the banks of the Schuylkill about a week ago. 
 
Launched in October 2011 by Penn grads Balu Chandrasekaran, Philip Tribe and Bipen Sasi, the name Lokalty is derived from Local plus Loyalty. "These days, business names are influenced by a domain name search," says Chandrasekaran, who changed the C to a K. But the uniqueness of the name is actually a good thing, adds Tribe, who comes from a product design background. "Lokal business means it's in our network," he says. The company tagline, "Keep it Lokal," has become a bit of a marketing boost.
 
Lokalty membership is not tied to a credit card, unlike LevelUp, which isn't a direct competitor except in the area of retail counter real estate. Both companies use a dedicated smartphone built into a plastic box to read customer QR or bar codes. 
 
Lokalty is a cloud supported consolidated version of all the separate customer loyalty tags people carry in wallets and on keychains. The idea is that when you earn points for shopping at one Lokalty business, you can reap rewards at any business in the Lokalty network. Buy enough coffee at Elixr and get free food at Manakeesh.
 
Growing the company has been tricky, says Chandrasekaran, who says he and his partners have taken on a difficult task, marketing to businesses and consumers at the same time. "It's the classic chicken and egg problem." While Lokalty means marketing for retailers, "most small business owners would rather hear sales pitches that address the cost side instead of the revenue side."
 
The business benefits of Lokalty participation may take time, but Chandrasekaran cites the example of newcomer Spread Bagelry, which saw several dozen new customers directly related to Lokalty participation. The participating merchant is privy to valuable metrics, and can get to know customers on a first name basis. Lokalty, says Chandrasekaran, is a year round marketing program, as opposed to less frequent offers like discount coupons and seasonal sales.
 
The fully bootstrapped Lokalty is set to release a new version of its smartphone app within the next few weeks, according to Tribe, and the company, which launched with 7 merchants and is now up to 29, hopes to achieve critical mass via placement in dozens more businesses around Philadelphia and the Main Line. 

Source: Balu Chandrasekaran, Philip Tribe, Lokalty
Writer: Sue Spolan

Got entrepreneurial pain? Wharton provides soothing relief at upcoming conference

There are a couple of phrases that accompany just about every entrepreneurial gathering, and "pain point" is a biggie. On February 17, The Wharton School will host the all day conference, Turning Pain Points into Opportunity. Miriam Raisner, conference VP and a Wharton MBA candidate herself, says the gathering is meant to broaden the idea of entrepreneurship. 
 
It's not all about the app. While most people these days equate start ups with high tech, Raisner says brick and mortar is still an avenue for entrepreneurs, and she cites recent efforts in the world of fashion (like Kembrel, created by Wharton students), as well as in health and wellness. Each of those topics will have its own panel of experts at the conference, and Veeral Rathod, co-founder and president of men's apparel company J. Hilburn will be one of the keynote speakers.
 
Raisner is also excited by a panel that teaches people to monetize their expertise, either as a speaker, a consultant, or by creating a business. "It's really helpful for people to have a frame of reference as to how different types of businesses grow," says Raisner, who says participants in the conference's shark tank will get critical feedback from venture capitalists, and possibly even get funding. There's also a startup fair, with fifty companies signed up so far.
 
Raisner expects around 400 attendees to the 16th annual conference which will be held in Center City at the Ritz-Carlton Hotel, with reduced rates for members of the Entrepreneurship Club, students and Penn alumni.

Source: Miriam Raisner, Wharton School of The University of Pennsylvania
Writer: Sue Spolan

GENEROCITY: New ED of The Food Trust willing to take risks

(Editor's note: This story originally appeared here in Generocity, Greater Philadelphia's source for local nonprofit news, giving and networking. Sign up here to become more engaged, whether it's for donating, promoting or engaging.

There's an unmistakable California lilt in the voice of Yael Lehmann, executive director of Philadelphia nonprofit The Food Trust, and a San Francisco native. "I moved here at the end of 2000," she said. "I'd never been here, or lived outside of SF, and I had this grad-school fantasy. My only reference was Robin Williams movies with kids in the library with the desks with lamps on them."

Concurrent with earning her masters in Social Policy and Practice from UPenn, Lehmann was promoted from assistant director to executive director of the nonprofit, supervising everything from more than 30 farmers markets featuring exclusively local growers to coordinating nutrition education and other programs promoting access to affordable, healthy food in low-income neighborhoods.

She sat down for a chat with Generocity.org to talk about the necessity of risk-taking in the nonprofit world, comparing wardrobe notes with Michelle Obama, and why girls should play bass as loud as possible.

You've been with the Food Trust since 2001 and Executive Director since 2006. In ten years you must have done it all… aren't you bored by now?
The reason I love my job is there is no day to day… if you like to know what you're doing from 9-5 every day, it is not that! I'm never bored and I have no idea what might happen… We do stuff that is a little risky, and we try to be creative, too, so that keeps me motivated and really engaged.

When we opened up the Headhouse Farmers Market at Second and Lombard in the Shambles, many people had tried and failed many times to set up events there. We didn't know at all what would happen when launching Night Market, or if people would even show up. One thing I believe in is trying to do things where you don't know the outcome… we had no idea how many people would show up! Everyone ran out of food after the first hour.

I was at that first Night Market (East Passyunk Ave.). It was really funny because people were waiting in line for an hour-plus for something like a taco… when you can walk a block in any direction and get great tacos.
[Laughing] I'm sorry! We just had no idea what would happen. The area restaurants did well that night, when there was no more food. The first Night Market definitely flopped.

The Food Trust's work has been recognized by everyone from First Lady Michelle Obama to New York Times columnist Mark Bittman. What do you think your leadership has brought to the organization that has helped made it so successful?
I started with the organization in 2001, working closely with founder Dwayne Perry. It was a really small place then – just 4 people here – so I've had to wear every hat in the agency. I've been out to schools, our farmers markets, I made keys for people, I did everything. When I came on, I knew the place really well, but it's really the staff who are so incredible. I am definitely not the reason for the recognition!

Are there things you pay a lot of attention to that surprise you?
I'm turning 44 next month, and I was in my late thirties when I came on – it was a big learning period for me, I learned a lot about just running a business. I had always been on program side, in the research world, so the payroll, digging into financial statements, moving our offices… just in the functions of running a business I learned a lot. When I came on I learned pretty quickly that this would be part of my position as well, not just coming up with ideas for programs. My mother's a CPA and I worked for her while I was an undergrad, answering phones and whatever, but my experience working for her in her office paid off for me later in life.

What's the thing you least like doing everyday? Every job has its headache…
Oh yeah definitely! Half of our funding is federal money, so wading through all the paper work can be tough. If you come to the office you'll see tons of binders everywhere, with paper work you have to submit to the state to go to the federal government. Luckily, we have Karima Rose on staff here, who is the mastermind! I'm very grateful for that funding; it's totally worth it – we're doing nutrition education in low income schools in Philly and Reading, and it's a huge part of that funding.

Is there anything that brings a tear to your eye when you think back on what The Food Trust has achieved?
There are kind of huge tearjerker moments, like when Headhouse launched and all these people showed up. I had the opportunity to meet the First Lady twice, and each time it was really hard for me to keep it together. When I think about how Night Markets have evolved, we've gotten a lot better at it… and I think this year will be so much better. At the last one in Chinatown, DJ Fox was playing and the crowd was just kind of watching him, but no one was dancing and it was mildly awkward. I think he just went into a particular song and the whole crowd bum rushed the middle of the street, and all of us are jumping up and down dancing right under the Chinatown Friendship Gate. It was so unexpected and fun to just dance in the middle of the street.

What was it like to meet First Lady Michelle Obama? Was she as genuine in person as she seems in the press?
You rarely get to meet your heroes in life. She's my inspiration. The First Lady is fairly tall, beyond gorgeous, and very warm. When I was lucky enough to visit the White House in July last year, I almost fell over when she told me that she also owned the exact same dress I was wearing that day! Her Let's Move campaign is a multi-faceted approach to solving food access issues and increasing physical activity, but even more than that, it has started a country-wide conversation about food and healthy living. It's a conversation and campaign that could change the way we think about eating as dramatically as government anti-smoking efforts did. With the First Lady as spokeswomen, this is our moment, when the attention to and momentum of the food movement could bring about real change across the country.

I read you play bass in a band, Happy Accident, with your husband Blake and Brian "Bucky" Lang. How role does music play in your life?
Music is super important to me. It's really fun to plug in the bass and just play super loud. Every girl should do it! Bass or drums or whatever, it's the best feeling ever. It's a good excuse for all of us to drink beer, and this fun thing to have – Blake and I have an 8 year old son, so this is something we do together. I also volunteer with Girls Rock Philly, even though my schedule is insane. I just love music so much, and I think it's so empowering for girls and women to participate in music. I'm all for Philly music.

If you could give one piece of advice to others working in the nonprofit sector, what would it be?
I would say that I think one of the best things we did early on was bring in a research director, Dr. Alison Carpin. From the very beginning we were able to carefully evaluate and look at the effectiveness of the programs. Alison has been posting a ton, and we continue to publish: it's a way to legitimize the work you are doing. I think that was a great thing to do – we did that even when we had a really small staff. In the end it's just about finding and hiring really smart and effective people. It sounds maybe too simple, but that's what is it.

Keep up with The Food Trust by following them on Twitter @TheFoodTrust, and "Like" them on Facebook. Look out for a series of events celebrating the organizations' 20th anniversary throughout 2012.

Photo via Yael Lehmann




SeedPhilly aims to connect startups with investors: "Don't find us, we'll find you"

Brad Denenberg knows how to generate buzz, and the local entrepreneur has been cultivating a high level of interest for months before SeedPhilly officially opens at 1650 Arch St. in Center City.

Part tech incubator, part shared workspace, and part online resource, Denenberg sees SeedPhilly at its most basic level as a place for entrepreneurs to connect with investors. 
 
Back in August of 2011, Denenberg met with me at the newly opened Milkboy Philly to talk about SeedPhilly, but more important, to talk about how I was not allowed to write about it yet. In the middle of our conversation, the entire place started to rumble, and then slowly undulate. Some kind of mover and shaker. Philadelphia's great earthquake of 2011 rolled straight through that first meeting.
 
Now, finally, the story can be told. In the process of meeting dozens of area entrepreneurs, investors and members of the press, Denenberg managed to make an indelible impression and create a hunger for the moment when the story was allowed to go public.
 
Denenberg, working with Yuriy Porytko, who is doing community outreach, has taken over space vacated by the defunct law firm Wolf Block, and is now in the process of outfitting the expanse with room for up to 50 people, half in an open area, and half in window offices flanking the bullpen.
 
SeedPhilly, which has applied for non-profit status, differentiates itself from other incubators and co-working spaces because, says Denenberg, the companies will be curated. "I co-founded Philly Startup Leaders," says Denenberg of the local group that runs a very popular listserv. "The same questions were being asked over and over."

It was the need for a central database of local information that planted the seed for the SeedPhilly database, which is one of the three components of Denenberg's plan, along with the coworking space and a plan to bring investors and entrepreneurs together. 
 
"Entrepreneurs were saying, find them an investor, and investors were saying, find them an entrepreneur," recalls Denenberg, who feels that while there is no shortage of either startups or seed money in the Delaware Valley, until now, there's been no centralized spot for meeting up.
 
Denenberg, using personal funds to outfit and run the SeedPhilly office, will soon be bringing on participants, who will be expected to remain for no more than 18 months. SeedPhilly will not take an equity share; rather, it will generate revenue by charging a monthly fee of $325 per desk and $700-1,200 per office, which can fit up to four people.
 
SeedPhilly plans to hold regular classes, the first of which is a four week Microsoft Windows Phone development course. And he plans to schedule a steady stream of investors who will give talks, take meetings, or just drop in for a casual cup of coffee and a chat.
 
As far as the application process? Denenberg replies, "Don't find us. We'll find you."

Source: Brad Denenberg, SeedPhilly
Writer: Sue Spolan

Leadership Philadelphia's drive to stay current starts with connections

How does a 50 plus year old organization stay current with the latest trends? That's the challenge for Leadership Philadelphia, which has been around since the late 1950s.

Liz Dow, President and CEO, says the key is connecting the old guard with up and coming business leaders in Philadelphia. In 2012, Dow is bringing people like Geoff DiMasi of Indy Hall and P'unk Avenue and Michelle Freeman of YIP (and Flying Kite) into the fold, with plans for both to come speak at Leadership Philadelphia's Sunday Breakfast Club.
 
"It's our mission to mobilize and connect professionals," says Dow, with offerings like the Core Program and the Executive Program, which aim to train and provide networking for Philly's business community. To celebrate its 50th anniversary, Leadership Philadelphia launched the Connector Project, with the stated mission to  identify under-the-radar leaders, study them in order to teach others to connect, and celebrate their success.

At the end of 2011, Leadership Philadelphia announced the nomination of 76 creative connectors, which Dow terms "a funky wonderful group of entrepreneurial arts people who are trusted members of the community." 
 
There's also the Pay It Forward program, in which participants are given money to hand to someone else and then report back. The stories are now pouring in.

Fairmount Park Art Association's Executive Director Penny Balkin Bach writes that she "matched the $50 and sent it to Creative Connector Stanford Thompson at Play On, Philly to buy 100 reeds for the kids playing wind instruments." Irene Hannan, a Senior Vice President at Citizens Bank, donated the money to a single mom she found through Project HOME to use for her children’s Christmas gifts.

Leadership Philadelphia also launched This I Believe, which formed the basis for a national radio series produced out of WHYY and airing on NPR's All Things Considered and Weekend Edition Sunday.
 
Recruiting for Leadership Philadelphia's Core Program begins in March 2012, The Executive Program, now underway, concludes in June.

Source: Liz Dow, Leadership Philadelphia
Writer: Sue Spolan

Collegeville's GigiK helps beat the system with KOP-based Free Court Dockets

He has a big, long, hard to pronounce name, so Gigi Kizhakkechethipuzha generally goes by the moniker Gigi K in Philadelphia entrepreneurial circles. Kizhakkechethipuzha's website Free Court Dockets is, he says, the only place online to get a federal case docket for free. The site, with a brand new design, will relaunch on or before February 14.

Otherwise, attorneys and legal researchers must use the Public Access to Court Records (PACER) Case Records locator system, which is about to raise prices 25 percent, from $.08 to .10 per page, starting in April 2012.
 
Kizhakkechethipuzha explains that while researchers have been charged per page for US District Civil or Criminal, US Bankruptcy, US Appellate, US Federal Claims, or US International Trade records since 2005, 14 universities were exempt until 2009, when even that avenue was closed.

According to an article in Ars Technica, "PACER locks public documents behind a paywall, lacks a reasonable search engine, and has an interface that's inscrutable to non-lawyers."
 
While activist Carl Malamud and Senator Joe Lieberman fought for the public's right to access to the documents, the paywall remains, and the search function remains a hurdle for lay audiences. Two large firms, LexisNexis and Westlaw, offer a more user friendly interface, but that ease comes at a premium price.

The King of Prussia startup Free Court Dockets has a different pricing structure, explains Kizhakkechethipuzha. The cost of obtaining the records will be covered by advertising revenue on the site and user donations.
 
Kizhakkechethipuzha, who lives in Collegeville, originally got into legal information services via inspiration delivered nearly to his front door. His neighbor, an attorney, was explaining how court scheduling orders often got mixed up, and a lawsuit could result from a missed court date. Kizhakkechethipuzha developed Docket Digest, which was an automated system to download and extract court dates to keep attorney calendars straight. While Docket Digest is no longer in existence, Free Court Dockets grew out of it.

Kizhakkechethipuzha, whose office is in King of Prussia, also operates several other startups, including Courtport, for legal research, Gami LLC, which offers outsourced business processes and applications (Kizhakkechethipuzha works with developers based in India), and Talentoid, an online job recruitment resource.

Source: Gigi Kizhakkechethipuzha, Free Court Dockets
Writer: Sue Spolan

PMN's Project Liberty Launch welcomes three of city's most promising tech startups

The call came from inside the venerated Inquirer building at 400 North Broad. It was Brendan McCorkle calling to talk about his company CloudMine's participation in the newly launched Project Liberty along with fellow DreamIt Ventures grads SnipSnap and ElectNext
 
Funded by a $250,000 Knight Foundation grant administered by Ben Franklin Technology Partners, Project Liberty is Philadelphia Media Network's new six-month digital incubator that provides office space, mentoring and the chance to collaborate in the transformation of a Philadelphia media institution. "It's the first newspaper-based tech incubator of its kind," says Ted Mann, one of the founders of SnipSnap, a digital couponing platform.
 
Perhaps the most interesting aspect of the incubator is the two way nature of the program. Says Mann, "The 3 startups are working directly to help provide strategy and solutions to core PMN divisions: Cloudmine is powering the backend services for the next generation of Philly Media mobile apps; SnipSnap is working with the sales team to become the digital & mobile solution for the newspaper insert advertisers and publishers and ElectNext will power Philly.com's 2012 election center." Mann, a former Gannett Newspapers employee, hopes to develop a strong relationship with the Inquirer and PMN to both sell and co-promote the SnipSnap app, and to use this as a template for working with other newspapers.
 
"One of the values of CloudMine is that we take an organization that is historically not mobile and allow them to become mobile." says McCorkle. "Philadelphia Media Network is a legacy news company that's done a fantastic job of reinventing itself."
 
ElectNext's Keya Dannenbaum says, "We're thrilled to be entrepreneurs-in-residence at Project Liberty and to work closely with Philly.com as a first partner.  It's an insider's perspective that gives us the best opportunity to develop a product that will work for this and similar media organizations." 
 
While the Knight Foundation provided the grant, the three companies will not receive direct funding during their stay at PMN. McCorkle terms this a more proper incubator, rather than an accelerator. Project Liberty will take no equity share in any of the three companies.

Source: Ted Mann, SnipSnap; Brendan McCorkle, CloudMine; Keya Dannenbaum, ElectNext
Writer: Sue Spolan


Startup activity gains momentum in 2011

It's the classic impulse: make lemonade out of economic lemons. 2011 was the year of the startup. When the job market slumped, ingenuity kicked in, and entrepreneurs had places to gather. The Quorum at the University City Science Center opened to provide a common space for entrepreneurs, hosting events like Philly Tech Meetup, which drew increasing crowds to its monthly demos of startups.

Along with the Science Center's continued support of entrepreneurs, Ben Franklin Technology Partners of Southeastern Pennsylvania provided funding for many local companies including AboutOne. BFTP's Navy Yard neighbor GPIC has stepped in to centralize the future of energy efficiency.

Bob Moul, of Dell Boomi, took the helm at Philly Startup Leaders, which is re-tooling its mission while putting together a pair of fruitful Philly Startup Weekends.

DreamIt Ventures 2011 gave a boost to 14 fledgling companies, including frontrunners Cloudmine, ElectNext, SnipSnap, Metalayer, and Spling, all to remain in Philadelphia. Yasmine Mustafa, a past DreamIt participant, and most recently a Philadev Ventures member, recently sold her startup 123LinkIt to national content syndication network Netline.

Writer: Sue Spolan

Innovation in 2011 stretched beyond tech to retail, media and civic engagement

Innovation in Philadelphia: it's not just all about tech. Government, retail, media and the way we work and live made major strides forward in 2011.

The University of the Arts' Corzo Center for the Creative Economy funded arts entrepreneurs this year, and businesses like Little Baby's Ice Cream, Kembrel, Gritty City Beauty, LevelUp and ReAnimator Coffee are just a few examples of the retail revolution underway in Philadelphia. Storably and Inhabi launched to re-imagine rentals. Milkboy Coffee expanded from Ardmore to Center City, and made plans to move its recording studio downtown as well.


Crowdsourced civic change is a major trend in Philadelphia's innovation efforts. We were named a Code for America city the second year in a row; programs like Open Access Philly and Change By Us live at the intersection of technology and civic engagement, with government stewardship by Jeff Friedman. Adel Ebeid arrived to lead the city's newly formed Office of Innovation and Technology in increasing broadband penetration.

TEDxPhilly, Young Involved Philadelphia, Philly Tech Week, PhillyStake, the Philadelphia Geek Awards and IgnitePhilly mixed business with pleasure, merging crowds and companies in festive settings.

Gaming and gamification continues to trend; local efforts include Cipher Prime, Port 127, Play Eternal and networking group PANMA.

Incubators and coworking spaces surged, with Indy Hall making expansion plans for K'House, Philadev's Musemaka, OpenDesksStartup Therapy, and Novotorium in Langhorne.

In media, Wharton Publishing went all digital; Ryan Seacrest opened The Voice studio at CHOP; G Philly, Hidden City's Daily and Generocity launched; WHYY's Newsworks grew; and if it was relevant to technology, Technically Philly covered it all this year, never missing a beat.

Writer: Sue Spolan

Social innovation the focus of separate competitions for women, Jewish entrepreneurs

A 2010 Edelman goodpurpose study found that 86 percent of global consumers believe that business needs to place at least equal weight on society's interests as on business interests. This thinking is at the root of social entrepreneurship, an increasingly used model employed by both non- and for-profit entrepreneurs to build successful and sustainable businesses.

Two local groups are looking to nurture those ideas through separate programs.

The Women for Social Innovation, a giving circle of Women's Way, is taking applications for its Turning Point Prize, a $15,000 annual award given the last three years to an emerging female social entrepreneur living or studying in Greater Philadelphia and who is developing a non-profit venture. Last year's winner, Tracie Gilbert, developed a 10-month community education initiative to help women gain tools necessary to help their pre-teen and teen daughters make healthy and empowered decisions about sexual health.

"The prize winner gains important help in navigating the challenges of establishing a new venture," says Nancy Moses, WSI founder. "It's a win-win, since our members are also enriched by the experience of helping an emerging social entrepreneur."

The application deadline for this year's competition is 5 p.m. on Dec. 28. Information on eligibility, selection criteria and application guidelines available here.

Applications have already closed for another program, the Tribe 12 Social Entrepreneur Fellowship – a group of 22-40 year-old Jewish difference-makers looking to plant the seeds of innovation in Philadelphia. However, the group is always looking to engage potential fellows.

Last year's fellows include Todd Baylson, the manager of planning and policy at the Pennsylvania Horticultural Society, who aimed to green the land occupied by Jewish religious institutions, and School District of Philadelphia special education teacher Sara Landman, who worked to utilize retired Jewish educators to increase the literacy skills of urban students and their parents. The next group of fellows take over in January.

"The Tribe 12 Social Entrepreneur Fellowship enables innovators on the cutting edge of creativity to work together to launch socially-minded ventures that change the world," Ben Wachstein, Project Director of Tribe 12. "Our Fellows are informal educators and community organizers, nonprofit managers and environmental activists, programmers and artists, biotech visionaries and Israel advocates."

Source: Rachel Dukeman
Writer: Joe Petrucci


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