Neighborhood Innovation : Innovation + Job News

Double bubble: Philly soapmaker opens second location in NJ

Flying Kite Media Tuesday, February 01, 2011

Philadelphia's Duross & Langel turns a bar of soap into a work of art. This week, D&L opens a second location on King's Highway in Haddonfield, N.J. Owner Steve Duross says expansion has always been the plan for the Washington Square West business, but he's been waiting for the right fit. D&L has been approached by malls, but in order to build on the original Midtown Village concept developed on 13th Street, Duross and partner James Langel were on the lookout for a location that offered "all the charm of Everywhere USA, Main Street."

Duross was impressed with Haddonfield's vibrant downtown community, and active neighborhood and business associations. D&L regularly hosts special events for the community, and Duross sees a perfect match with the Haddonfield community, which sponsors events similar to "things we already do in our store, like first Fridays in the summer, and live performances at the local bandstand."

Duross and Langel's product is minimally packaged, letting the ingredients do the talking. "When crafting the soap, I really wanted to take what was on the market and turn it on its head," says Steve Duross, who explains that some of the best french milled soaps are quite alkaline, while his product is a much lower pH, close to the natural acidity of skin. Duross says it's the way customers feel after using his products that brings them back for more.

D&L's colorful and flavorful line of soaps, moisturizers, deodorants and bath add-ins are made with high quality essential oils and include scents that appeal to both men and women, including Moroccan cedar, sandalwood, lavender, black pepper and green tea, along with scent free options.

Duross says continued expansion is in the works, with shops planned for two nearby towns with a thriving main street culture, and the shop's online retail option remains popular with locals and out-of-towners alike.

Source: Steve Duross, Duross & Langel
Writer: Sue Spolan

PhillyCAM's plans include state-of-the-art studio near Independence Mall

Flying Kite Media Tuesday, February 01, 2011

From bars and tone to brick and mortar in a matter of months, PhillyCAM, the city's new public access television station, is moving to permanent headquarters in a former photography studio in Center City. While PhillyCAM, which is short for Philadelphia Community Access Media, took 27 years of activism to establish, it's about to set down roots at 7th and Ranstead, just a block west of Independence Mall.

Back in the 1980s, when the city's cable providers moved in, franchise agreements called for dedicated public access channels. But it took years of grassroots efforts to make the bandwidth a reality. In October 2009, with Gretjen Clausing taking the lead as Executive Director, PhillyCAM began broadcasting on Comcast and Verizon, and in mid 2010 opened up a temporary facility at The Painted Bride in Old City. With a growing roster of 230 member contributors, Clausing says PhillyCAM's programming schedule now runs 24 hours a day, 7 days a week. Premiering this week are two youth produced programs: Girls Talk TV and the 30 minute drama Double Lives.

Membership, open to all area residents, provides programming privileges. Any member can submit a program, says Antoine Haywood, Membership and Outreach Director. In order to use cameras and editing equipment, members become certified through workshops, or by placing out with a qualifying exam.

PhillyCAM facility will boast an express studio for live shots that's visible from the street, a commons, a media lab, editing suites and a 1,000 square foot sound stage for larger productions. The project, designed by Center City's Metcalfe Architecture, is set to begin within the next few weeks, and scheduled for completion in June.

Source: Gretjen Clausing, Antoine Haywood, PhillyCAM
Writer: Sue Spolan

Bryn Mawr's StreetSafe hopes to bring driver's ed into the next generation

Flying Kite Media Tuesday, February 01, 2011

There will be no screenings of Signal 30 at StreetSafe Driving Academy, a Main Line-based startup that aims to bring driver's ed into the future. Meg Kramer, CEO of StreetSafe, says teen driver education hadn't changed in the decades since the shock documentary was made, even though the world of the open road has undergone dramatic transformations. Kramer says the level of distraction is just getting worse, with cell phone conversations, texting while driving, and increased road rage.

"Ninety percent of people rate themselves as good or above average drivers, but that can't be right," says Kramer, citing "horrible national statistics. For example, we lose about 5,000 teen and 40,000 adult drivers every year, and the cost of teen accidents alone to the the insurance industry is estimated at $34 billion."

StreetSafe offers a comprehensive approach to teaching the lifelong skill of driving. Field trips, guest speakers, off-duty police officers as trainers, and a fleet of clean and safe vehicles round out a curriculum that does not come cheap, but, says Kramer, "When you think about driving as a skill our kids are going to rely on every day of their lives, shouldn't driver's ed be more effective and a positive experience?"

The StreetSafe basic training package includes 30 hours of accredited classroom training and three private coaching sessions out on the streets. Four new teen classes begin this week at its Bryn Mawr headquarters, The Shipley School, Episcopal Academy and Germantown Academy, and registration at all locations is open to all teens, regardless of school affiliation. StreetSafe provides students with DriveSquare, a virtual reality driving simulator and also offers adult driver training and packages for commercial and fleet drivers.

Source: Meg Kramer, StreetSafe Driving Academy
Writer: Sue Spolan

ServePhiladelphia connects volunteers with opportunities

Flying Kite Media Tuesday, January 25, 2011

You've got to serve somebody. That's the message of newly launched ServePhiladelphia. It's an easy to use database that connects free people with places in need. Pick an area of interest from a pull down menu: Community Building, Education, Health, Leadership, Sustainability and more, and choose from dozens of projects that need your help. Selections run the gamut from gardening in the Wissahickon, to food distribution, to helping the Bicycle Coalition of Greater Philadelphia translate English language guides into Vietnamese.

A city-led initiative, ServePhiladelphia launched this past Saturday, kicking off at the Free Library of Philadelphia with a project to get books to children learning to read. The initiative has a three part mission: to "create or elevate volunteer opportunities that impact educational outcomes and contribute to community vitality, to make it easier for citizens of every age to volunteer, and to support both public and private sector efforts to engage more volunteers in ways that have the greatest impact," according to Mayor Michael Nutter's kickoff message.

Nutter also announced the 2011 Volunteer Impact Challenge, with a three-time-a-year recognition ceremony for participants. Registration for ServePhiladelphia is simple, and allows citizens to bookmark interesting assignments as well as track hours. The initiative also has a Facebook page.

ServePhiladelphia is made possible by a Cities of Service Leadership Grant, allowing the hire of Catie C. Wolfgang, the City's first Chief Service Officer, and the establishment of the Office of Civic Engagement and Volunteer Service. Cities of Service is a bipartisan coalition founded in New York City by 17 mayors working together to increase volunteerism. From its inception in 2009, Cities of Service now counts over 100 mayors in its ranks.

Source: Mayor Michael Nutter, ServePhiladelphia
Writer: Sue Spolan

Fourth Wall hits the New Year running with high-profile arts salons

Flying Kite Media Tuesday, January 25, 2011

It started humbly enough in Northern Liberties, and in a matter of months, Fourth Wall Arts Salon has taken center stage as a new kind of traveling variety show, coupling performing and fine arts with all the best aspects of new economy thinking. Sustainable, light, distributed and organic, Fourth Wall Arts Salon is back in a big way in 2011 this Saturday, Jan. 29 at 7:30 p.m. at WHYY Studios in downtown Philadelphia.

Elijah Dornstreich, who founded Fourth Wall along with painter Keir Johnston and performer Ali "Brinae Ali" Bradley, says, "The year is shaping up incredibly for Fourth Wall. The level of our partnerships with city institutions in the next six months has really soared right to the top." While last year's events took place at some previously unexplored and almost secret venues like Steel Pony, a South Philadelphia clothing manufacturer, Fourth Wall has garnered the attention of the city's major cultural institutions. Events are planned for the University of the Arts, the brand new National Museum of American Jewish History on Independence Mall, The Mural Arts Program and the University of Pennsylvania. Also, check out Fourth Wall Presents: Art at The Sporting Club, a multi-level art exhibit running now through March, with a free opening this Thursday, Jan. 27, from 6-8 p.m.

This Saturday's event, in partnership with WHYY, the Delaware Valley's premiere public broadcasting outlet, includes host and spoken word artist Nina "Lyrispect" Ball, musician Tev Smith, poet Ms. Wise, dancer Jocelyn Isaac, The Jimmy Crack Corn Experiment jazz ensemble, magician/performance artist Ran'D Shine, and DJ Supreme on the turntables, along with work from visual artists Brad Carney and Liam Dean. For more information on the event and participating artists, visit Fourth Wall Arts Salon. Advance purchase price is $15, and price at the door is $20. Advance tickets are available through TicketLeap.

Writer: Sue Spolan
Source: Elijah Dornstreich, Fourth Wall Arts Salon

Fare organic restaurant coming to Fairmount

Flying Kite Media Tuesday, January 25, 2011

You've got to give attorney David Orphanides a lot of credit. He's come up with an alternative to "artisanal," one of the more awkward-sounding terms in the English language. Jettisoning the word, but not the concept, Orphanides uses the more classic "crafted" when describing the four tenets that make up the philosophy of Fairmount's soon-to-open Fare restaurant, which also relies on local, organic and sustainable practices.

Orphanides eats organic and shops sustainably at home, so it makes total sense, he says, that Fare mirrors that lifestyle. "It's second nature for us. We couldn't see doing it any other way." Also on board are Savvas Navrosidis, who owns Fairmount Pizza, and attorney Andy Siegel.

Fare, which opens to the public in "early spring," eschews heavy creams and sauces for "food that's still very satisfying and filling." The projected 85-seat bar and restaurant located at 2028 Fairmount Avenue, across from Eastern State Penitentiary, is fit out with completely green, locally sourced furnishings. The black walnut bar comes from Pennsylvania trees. Wine, beer, and liquor served on that lovely expanse of local wood aims to be "biodynamic and organic, from local vineyards and distilleries," according to Orphanides.

Fare's menu evolved from an original concept of smaller snacks to include dishes for all appetites. Small plates and snacks range in price from $2-$8; salads are $6-$9, and main dishes range from $11-$18. Fare "started out more as a place for people to have a drink and socialize, more of a lounge" for Fairmount locals, but when chef Tim Bellew signed on, the menu expanded. Bellew's previous engagements include Fire in Cherry Hill, Black Eyed Susan in Long Beach Island, and MANNA catering in New York.

Source: David Orphanides, Fare Restaurant
Writer: Sue Spolan

Flying Bytes: Penn's power, Basecamp app, and vegan lunch

Flying Kite Media Tuesday, January 25, 2011

Flying Bytes is a weekly roundup of innovation news nuggets:

TGIVF: Miss Rachel's Lunch Pantry announces The Downtown Lunch Club, a new uber-healthy weekly lunch delivery service for Center City. Choose from three vegan options, pay just $10 via PayPal, order by Thursday, and get delivery to home or office on Friday. Coming soon: The Navy Yard Lunch Club.

Penn Players: The University of Pennsylvania plays a significant role in the growth of Philadelphia and the region, according to an upcoming report. This week's Penn Current newsletter highlights the statewide economic impact of Penn in 2010, Philadelphia's largest private employer, which "translates into $14.1 billion, and that number reflects a 46.5 percent increase since 2005," when the last report was issued.

Back to Basecamp: Basecamp Business has released the Business Calendar Network app for Android. Joining recent mobile app releases for iPhone and iPad, the Android app allows entrepreneurs to search for upcoming networking events by location and type, and lets users know if they can get their grub on.

Nutter for the Arts: Philadelphia Mayor Michael Nutter has long been a proud supporter of the city's art scene, with strong ties to the Mural Arts Program and Philly's music community. This week Nutter received the 2011 Public Leadership in the Arts Award, hosted by the U.S. Conference of Mayors (USCM) and Americans for the Arts. Mayor James Brainard of Carmel, Indiana and New Mexico Governor Bill Richardson also received the award.

Cultural Cash Flow: The Greater Philadelphia Cultural Alliance announced 40 winners of Project Stream seed grants, totaling more than $95,000. Local nonprofit arts groups and performers include Crossroads Music, Delaware County Community College and The Youth Orchestra of Bucks County. Recipients receive up to $3,000 each, and the initiative is funded by the Pennsylvania Council on the Arts' (PCA) Partners in the Arts program, with additional support from PECO.

Writer: Sue Spolan

RecycleNOW to help communities garner real Recycling Rewards

Flying Kite Media Tuesday, January 18, 2011

Go ahead. Drop that yogurt container into the recycling bucket. You know you want to. The City of Philadelphia has made recycling far more worthwhile with the Recycling Rewards Program. If a vague sense of helping the environment doesn't pull you in, discounts at local businesses will. In an effort to increase residents' compliance with the recycling program, Philadelphia has partnered with RecycleBank to create the Rewards Program, which is now available to residents citywide. But there are questions. Christine Knapp of the local office of the state's leading environmental advocacy organization, PennFuture, says every time she talks to communities about the city's recycling program, someone asks about yet another item. Yes, says Knapp, all plastics with numbers 1-7 are now eligible. But not plastic bags. "They jam up the sorting system."

So many questions coupled with so little compliance: only 18 percent of all Philly's trash is diverted into recycling. Colleen Meehan is a program organizer for Clean Water Action of Pennsylvania, one of the groups involved with RecycleNOW Philadelphia, a coalition of individuals and organizations working to promote recycling. She says one of the barriers is that the Recycling Rewards Program is primarily online. Additionally, the program can be somewhat confusing. What is eligible for recycling, and how does a whole neighborhood benefit from the used soda cans of an individual household? The way the program is structured, an entire community shares in the benefits of individual families' recycling efforts. Each family gets its own rewards, which can be any of thousands of options, from supermarket discounts to minor league baseball tickets.

RecycleNOW hopes a series of four community activist workshops will spark interest in the program that was originally piloted in West Oak Lane and Chestnut Hill before citywide rollout. The gatherings are billed as training sessions for those who want to spread the good word in their communities, but, says Knapp, anyone with questions about the process can attend. Experts will answer commonly asked questions, and provide information and materials residents need to help sign up others in their communities. The first session is scheduled for this evening at the Academy of Natural Sciences in Center City. Workshops will follow in South Philadelphia, the near northeast, including Kensington, Fishtown and Northern Liberties, and the greater northeast.

Source: Christine Knapp, PennFuture; Colleen Meehan, Clean Water Action
Writer: Sue Spolan

Where's the party? PhillySpaceFinder tells all

Flying Kite Media Tuesday, January 18, 2011

Party people need party places and PhillySpaceFinder hits the spot. With 163 venues in its database, PhillySpaceFinder is a powerful, free, and flexible tool to help groups, meetings, weddings, and performance events locate the perfect room.

The service began as a paperback guide called The Space Directory back in the early 1990s, published by the Greater Philadelphia Cultural Alliance. Bringing the listing online creates a searchable database. According to Karim Olaechea, Public Relations Manager for the Cultural Alliance, the quest for a venue starts by narrowing down by type and specific neighborhood or radius around a zip code. "There's a lot of really key information about each space, including dimensions, cost, capacity, and permitted uses. Once you find a place, you can see what activities are allowed, if there are restrictions, hours of operation and overall policies." Each listing provides direct contact information.

PhillySpaceFinder is a joint effort co-sponsored by GPCA, the Theater Alliance of Greater Philadelphia, Philadelphia Music Project and Dance USA Philadelphia. The effort grew out of NYC Performing Arts Spaces, a similar initiative pioneered by the nonprofit umbrella group FracturedAtlas, but the Philadelphia version adds venue photos, interactive maps, and the ability to mark favorites and save searches.

Olaechea adds that "it's also a great resource for the venues themselves, because they can use the directory to get real revenues." There is no charge to list a space on the directory.

Source: Karim Olaechea, GPCA

Writer: Sue Spolan

Food for health and the soul: Alive Kitchen opens in Mt. Airy with organic, seasonal fare

Flying Kite Media Monday, January 10, 2011

Denise Straiges Warkov, founder of recently opened Mt. Airy food business Alive Kitchen, is a practicing homeopath and professionally trained chef in health supportive and allergy safe cuisine. Deciding to start her own culinary endeavor, which provides seasonal, local and organic prepared foods for weekly pick-up at its storefront kitchen or for delivery, was easier than most of the recipes she uses.

"I was making suggestions for my clients' diets, and at some point, they began asking me if I could make the food for them," says Straiges, who joined forces with Ane Ormaechea, owner and executive chef of the now shuttered South Street tapas restaurant Apamate. Ormaechea, who is of Spanish descent and raised in Venezuela, provides a continental flavor to Alive, which offers "the freshest possible local, organic and sustainable" ready-to-eat food. For example, this week's menu offerings include Tortilla Espanola, Winter Greens and Potato Soup with Cannellini Beans, and Braised Short Ribs.

Straiges explains that in prescribing a probiotic diet for her clients, the health of one's gut is key to healing a number of systemic problems. She cites the GAPS diet, which stands for Gut And Psychology Syndrome, a way of eating popularized by pediatrician Dr. Natasha Campbell-McBride. GAPS addresses food sensitivities and allergies, and the related illnesses that may follow, as well as damage done to the intestinal flora by overuse of antibiotics. Alive's menu always includes nutrient rich stocks and fermented foods.

Straiges, who lovingly recalls her Italian grandmother cooking classics in the family kitchen, says, "If we do what's right for ourselves, we're doing what's right for our families, and ultimately for the planet." Straiges says Alive Kitchen food tastes good, but more important, it feels good. "It's nutrient rich, yet delicious for everyone." She hopes to serve conscious but busy foodies who are looking for a little help in the kitchen. Straiges teaches cooking classes and workshops, does menu consulting for restaurants and corporations, and will offer cooking classes this spring.

Source: Denise Straiges Warkov, Alive Kitchen
Writer: Sue Spolan

PNC awards $100,000 to United Way's Asset and Workforce Development Initiatives

Flying Kite Media Tuesday, January 04, 2011

Here's a surprising statistic: a family of four needs an income of over $60,000 a year to survive in the city of Philadelphia, according to United Way of Southeastern Pennsylvania. That leaves 20 percent of the city's households without adequate earnings to pay for basic necessities like food, housing, health care and child care. That's where The United Way of Southeastern Pennsylvania's Asset and Workforce Development Initiative offers a hand. United Way's goal is to educate, increase literacy, and help promote low income earners to higher paying jobs, not with handouts, but with financial self-reliance training, adult literacy programs, and assistance with tax preparation. In the past three years, United Way has provided nearly $2 million in funding and garnered over $50 million in tax refunds for local families.

To maintain and grow the Asset and Workforce Development Initiative in 2011, The United Way of Southeastern Pennsylvania has just received a $100,000 grant from PNC Community Development Banking, a division of PNC Bank. Jill Michal, CEO of United Way Southeastern Pennsylvania, says in a news release: "PNC's grant will help us reach our goal of finding jobs for more than 900 out-of-school youth and homeless veterans, and (help) some 500 individuals obtain an academic or vocational credential."

The Asset and Workforce Development Initiative is responsible for providing thousands of area residents with increased savings, leading to the potential for new home purchases and avoidance of foreclosure on existing mortgages.

Source: United Way
Writer: Sue Spolan

Pure Fare marries online diet software with fast, casual dining in Rittenhouse

Flying Kite Tuesday, December 14, 2010

These days, most businesses fit into one of two categories--brick-and-mortar businesses and online cyber shops. And from the look of Pure Fare's 21st Street location, the Rittenhouse neighborhood is soon in for another sustainable cafe. But partners Kriti and Kunal Sehgal and have something far more innovative in mind.

With PureFare.com, the Pure Fare team hopes to help customers monitor their eating habits and keep track of local food. The My Fare program would allow customers who live and work in the neighborhood to use a swipe card, keeping track of meals at Pure Fare. PureFare.com then offers detailed nutritional information for all purchases. Customers can also enter food items from other places into this online food log, helping Pure Fare's health nut customers have a more intuitive view to encourage healthy eating.

"Our goal right now is to cater to the breakfast and lunch crowd," says Pure Fare co-managing partner Kunal Sehgal. "It is a place where you can come to get a sandwich or a cup of coffee but we also offer these other features."

The owners say they have plans to make the building more sustainable as well, using low-impact lighting and composting in the kitchen. But the web tools are what set them apart. Sehgal says they even held up the opening until early 2011 to make sure they got the website just right.

"We are working on the design of the space but also making sure that everything we do is supported by the website," says Sehgal. By very effortlessly tracking what you are eating, we can track your (body mass index), health metrics and we are able to engage the user in a way that has never been done by a fast-casual brand."

Source: Kunal Sehgal, Pure Fare
Writer: John Steele

UgMo Technologies introduces a wireless soil sensor for small irrigation systems

Flying Kite Tuesday, December 07, 2010

In 2009, Tampa, Fla., experienced the worst drought in its history, causing quite a stir in the city's water department. From January to March, water enforcement officials had issued six citations a day for improper water usage. The situation became so dire that the city issued a ban on sprinkler systems, until the drought was under control.

King of Prussia sprinkler firm UgMo Technologies is helping Florida business and home owners protect against drought without throwing the baby out with the lawn water. They created ProHome, a wireless soil sensor that detects when soil has been adequately saturated and automatically shuts the water off, saving customers an average of 53 percent on water bills. Along with Florida, the company has sales teams in drought-plagued areas in Texas, California, Florida and Georgia. This week, Ben Franklin Technology Partners announced $500,000 in investment to help UgMo expand ProHome to larger, more commercial projects across the country.

"This is a true green product that allows you to cut down on your water usage and provides real savings," says UgMo CFO Joe Cahill. "That is something you don't see much in the green tech market."

After launching in 2004, UgMo began developing ProTurf, a version of ProHome marketed to sports facilities and golf courses. After releasing ProTurf in 2009, UgMo was well along developing its second product, ProHome. The Ben Franklin investment will help UgMo launch a new commercial version of its technology. The company looks to expand drastically in the next year, hiring in every department and expanding into home and commercial markets.

"The next generation of UgMo will address larger irrigation systems; everything from office parks to municipalities and strip malls," says Cahill. "As we spend the next year developing this product, the investment will help us continue our growth."

Source: Joe Cahill, UgMo Technologies
Writer: John Steele

XipWire texts you a drink to toast the holidays with new restaurant partnerships

Flying Kite Tuesday, December 07, 2010

In the early days of cell phones, text messages were for short, simple messages you had to deliver in an instant. Today, more people text than talk as the technology has become as ubiquitous as the phones themselves. And with a little help from Philadelphia mobile commerce company Xipwire, a text can send more than words, helping pay for meals, send gifts and even settle a restaurant check. This month, Xipwire will test these features at Old City's Zahav Restaurant and University City's Pod, changing the way you celebrate the holidays.

"All the restaurants know they have to stay ahead of the game and they just get it," says Xipwire co-founder Sibyl Lindsay. "It's so much more interactive than bringing a check to the table. When the server gets the text, they can see a profile pop up, it protects our Xipsters and our merchants, and the restaurants are really excited about it."

After premiering the technology last May at the Rittenhouse Row Spring Festival, Xipwire has been working to bring text-to-pay into restaurant locations. Xipwire creators hope new restaurant promotions will make the product more of a household name. Right now, new customers can try out the service in a restaurant setting by sending the following Twitter message "@xipwire can I have the @flyingkite XIPCODE for my free drink @StarrRestaurants Pod in University City." Creators hope this "gift" platform will change the way diners give and receive gift certificates around the holidays.

"This promotion highlights another thing that we are trying to do which is bring giftcards into the 21st century," says co-creator Sharif Alexandre. "I have giftcards in my desk right now that I haven't used because I never bring them with me. If Pod is charging me five dollars for a drink and I have a 25 dollar giftcard sitting in my account, it should know to take that first. And that is how Xipwire works."

Source: Sibyl Lindsay, Xipwire
Writer: John Steele

Ride-sharing platform Ridaroo debuts at Drexel, looks to hitch a ride with other schools

Flying Kite Tuesday, November 30, 2010

It's holiday time again and students at college campuses across the U.S. will be huddled around their local ride board looking for a convenient carpool to drive them over the river and through the woods. As former Drexel University business students, Andy Guy and Aksel Gungor were in that rabble once. But thanks to their new internet platform Ridaroo, a digital answer to the college bulletin board, university students may soon be able to bypass this holiday huddle and get on the road a little faster.

"We built Ridaroo here at Drexel initially as an answer to the co-op office's ride board," says Guy. "But we quickly realized there was a wider market for a product like this at universities, corporations and a lot of other entities and when we started expanding our horizons, we realized there was an opportunity to make this a real business."

Using Facebook and Google Maps, Ridaroo allows students to connect, share routes and meet up out on the road. Guy and Gungor hope to expand accessibility with smartphones, optimizing the site for mobile phones. As they get the word out through Drexel and other universities, Guy and Gungor are examining other applications, working with businesses and government agencies to start carpool programs for workers. Businesses and universities pay a subscription fee and Guy and Gungor admit that they are still learning how to bring the service to a new location. But once the pilot program is complete, they are confident they will be hitching a ride at college and business campuses across the country.

"Our goal is to go out to the local universities and get somewhere in the range of a dozen schools," says Guy. "At that level, we would feel confident knowing we had proven ourselves in the market. Then it's time to really go after a nationwide effort."

Source: Andy Guy, Ridaroo
Writer: John Steele