When husband and wife team Beth and Rich Kahn renovated their home in
2003, they found a
frog stuck in the concrete foundation. The frog died
and it always stuck with the couple. After founding
EZanga.com in 2003,
the Middletown, Del.-based company was facing a similar situation: stuck in a tough
spot in a crowded search engine market with no escape. But by
2005, eZanga had shifted gears, not only helping people find each other
on the internet but helping clients reach customers on every available
search engine at once to drive sales traffic. Today, that frog has
become eZanga's mascot and has taken on a new life as the official
spokes-amphibian for one of the region's most successful companies. What
a difference a few years makes.
"We actually don't have a business plan for the company. We have a
direction and goals but the problem with a business plan is that it
locks you into certain things," says Kahn. "It's about keeping an eye on
what is going on on the internet and changing to go with the times
With 657 percent revenue growth between 2005 and 2009 and an
award-winning search marketing platform, eZanga has appeared on the national
Deloitte Fast 500 and took home a
Philadelphia 100 award this fall. As
the company enters its eighth year, eZanga looks to release two new
search platforms and eyes
expansion in the new year.
"The platforms we have been rolling out are in response to certain
platforms we find on the web," says founder and CEO Rich Kahn. "We like
these platforms but we find that they are not efficient so we sit down
and rebuild them ourselves. By the beginning of next year, we will be
rolling out these new platforms and hope to double or triple our
growth."
Source: Rich Kahn, eZanga.com
Writer: John Steele