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Something to Bank On: City Partners Up to Boost Recycling Rewards Program

So by now you're a recycling pro: Your carefully sorted blue bins are first on the curb, and your trash can is light. And it's doubly awesome that you're so passionate about it, but you know, you could be getting something for all this. That's part of the message from RecycleNOW Philadelphia, which announced on Monday a partnership with the City of Philadelphia and RecycleBank to help boost citywide recycling rates. The program is centered around RecycleBank's Philadelphia Recycling Rewards program, which incentivizes recycling by offering points for regular recycling that can be cashed in for discounts or freebies at participating local and national businesses.

More than 100,000 Philadelphia households are already signed up for the rewards program, but the new partnership has RecycleNOW enlisting and training city residents to be neighborhood recycling advocates, who will sign up their freinds, neighbors, family and co-workers to earn their own incentives.

"This partnership will help us reach even more residents and provide them with the motivation to start recycling or recycle even more and get rewarded for it," says Denise Diorio McVeigh, Philadelphia account manager of RecycleBank, in a statement released Monday on America Recycles Day. RecycleBank launched its successful pilot program in Philadelphia in 2005, when it tripled recycling rates in Chestnut Hill and quadrupled them in West Oak Lane.

RecycleNOW's first neighborhood recycling advocate training will be held on Tuesday, Nov. 23 at 6 p.m. at 1500 Walnut Street (Suite 205). For more information, contact Katie Edwards here. The Recycling Alliance of Philadelphia is led by Citizens for Pennsylvania's Future (PennFuture), the Clean Air Council, Clean Water Action and Niche Recycling.

Source: PennFuture
Writer: Joe Petrucci

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