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NYT examines Philadelphia Media Network's move and digital signs' impact on Market East

The New York Times looks at the Philadelphia Media Network's move to Market East and the sign ordinance that will effectively create a digital district in Center City.

Philadelphia Media Network will have two digital signs on Market Street and two on Ninth Street, and each sign will be about 14 feet wide and 45 feet long, said Joseph F. Coradino, the president of Preit Services and Preit-Rubin, the commercial development and management subsidiaries of the Pennsylvania Real Estate Investment Trust, the company that owns both the Gallery and the old Strawbridge site.

The sign ordinance has limits. For example, it will allow digital signs to appear only on properties that have 100 feet or more of frontage on Market Street.

"This is not Times Square, where the goal is to basically cover buildings with signs," said Paul R. Levy, the president of the Center City District, a business improvement group and an early supporter of the ordinance. "Our goal here was to integrate the signs into the existing architecture."

Original source: The New York Times
Read the full story here.

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