This Philly startup got a big boost from their appearance on the ABC hit. You might remember PiperWai from
this story in Flying Kite detailing the development of their all-natural deodorant.
Sales of a Philadelphia company's all-natural deodorant skyrocketed since the co-founders appeared on ABC's Shark Tank in December, a reality TV boost that caused the entrepreneurs to wake up in a cold sweat as they quickly scaled up and worked to fill tens of thousands of orders.
"We'd wake up in the middle of the night in a cold sweat, worrying about a millimeter difference on a corrugated box," said Jess Edelstein, who created PiperWai with business partner and childhood friend, Sarah Ribner.
The pair will return to Shark Tank this Friday to give an update on their business. The co-founders pitted two "Sharks" against each other during their initial mid-December appearance on the show, eventually securing a $50,000 investment from Barbara Corcoran in PiperWai...
"Nobody could have predicted the demand we received," said Edelstein. "We were the third fastest company in Shark Tank history to reach a million dollars and our product is only $12."
Hitting the million dollar mark 10 days after the original show aired, PiperWai had more than $1.3 million in sales in the two months that followed their reality TV debut, the co-founders said.
"Before we went on Shark Tank, our lifetime sales were $130,000," Edelstein added.
Original source: Philadelphia Business Journal
Read the complete story
here.