The New York Times takes a look at Philly's soda tax proposal, and why it might succeed where others failed.
If the measure passes a final vote next week, as it is expected to do, it will impose a tax of 1.5 cents for every ounce that includes sugar or artificial sweeteners — about 30 cents for a 20-ounce drink or $2.16 for a 12-pack. On Wednesday night, it was passed on a voice vote by the City Council’s “committee of the whole,” which includes the entire council.
Mayor Jim Kenney’s original proposal was to tax sugary drinks at 3 cents an ounce, a rate that would have doubled the price of many sodas. Aware of the political challenges, he tried a novel strategy to promote his tax. Instead of selling it as a nanny state measure meant to make the city healthier, he presented it as a big untapped source of revenue that could be used to pay for popular initiatives, including expanded prekindergarten, and renovations of city libraries and recreation centers.
That choice appears to have paid off, but it may come with some consequences. Because the measure was cast as a revenue-raiser, the final deal is not exactly what public health experts might prefer. Council members, in negotiations, altered the spectrum of taxed products to hit budget targets. The measure that passed Wednesday taxes not just sugary drinks but also diet drinks. It exempts juice drinks from the tax as long as they have 50 percent juice, even if they also have added sugar. Minutes before the final vote at 8 p.m., the city’s finance department revealed that some soda-tax revenue would also be used to plug a budget shortfall...
“There has been much discussion around the world and within the U.S. to adopt soda taxes,” Kelly Brownell, the dean of the Sanford School of Public Policy at Duke University, and a soda-tax advocate, said in an email. “Philadelphia has now created an entirely new level of momentum.”
Original source: The New York Times
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