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TicketLeap scares up growth among haunts with app, QR codes

Inc. magazine examines how Philadelphia startup TicketLeap has cashed in on the growing number of haunted houses using its online ticket exchange.

The haunt industry is bigger than you might think. The Haunted House Association, an industry trade group based in High Point, North Carolina, estimates that there are about 2,000 haunted attractions in the Unites States, which generate between 400 and 500 million dollars in ticket sales each year.  

Stanchak hopes to take a piece of that business. He says he began noticing an upward trend in haunts using the service in about 2008. The company, which ranked No. 357 on the 2010 Inc. 500 with an 857 percent growth rate and $2.1 million in revenue, now services about 200 hundred Haunts, but expects the number to rise.

Innovation within the industry is especially important for smaller haunts, Stanchak says, because it's a seasonal business. Haunts stay open from just September 1st to November 1st, so there's little room for error in marketing and logistical strategies.

Original source: Inc.
Read the full story here.
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