Five city institutions have combined to launch the "With art Philadelphia," advertising that makes the city hard to ignore as a visual arts destination, reports The New York Times.
The campaign, with a budget estimated at $2 million over the next two years, is being sponsored by the tourism marketing organization and more than a dozen other organizations, associations, foundations and institutions.
They include the City of Philadelphia, the Philadelphia Convention and Visitors Bureau, the Greater Philadelphia Cultural Alliance, the State of Pennsylvania, the Barnes, three other museums and the Pennsylvania Horticultural Society.
Original source: The New York Times
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