moving here : Innovation + Job News

There's a powerful global interactive agency right here in your backyard. You've probably never heard of it, but that's by design. Empathy Lab, based in Conshohocken, is set to break $14 million in revenue this year with clients you've definitely heard of, including Sony, Nautica, Kipling, Saucony, Clarins, Lexmark, Comcast and Verizon. The digital agency, founded in 2005, employs around 70 people in its suburban Philadelphia headquarters, and unless you're in the know, you'd pass right by.

"We don't necessarily focus on the region as our target for clients," says Kevin Labick, CEO of Empathy, explaining Empathy's local low profile. "We made a decision to be world class in two areas: eCommerce, and media and entertainment as it pertains to the digital channel."

Empathy's target companies are in New York, Los Angeles, Paris and the Netherlands, with just a few in Philadelphia. Its secret to success is an intimate approach to customer needs and motivations.

"Everything we do revolves around understanding the customer's point of view," says Labick. "Almost every project we work on involves contextual inquiry. We go into people's homes and offices, and sit with them on the way to work in their cars, to understand how they use our clients' brands."

Labick cites research for David's Bridal eCommerce platform that involved peering over the shoulders of brides to be as they perused potential gowns on the web. With the growth of destination weddings, Empathy discovered that brides want to know what the bottom of the dress looks like so they can judge its performance on a sandy beach.

Another growth area for Empathy is digital media and entertainment. While many brick and mortar stores were closing down, Empathy positioned itself at the forefront of digital media delivery. One example is Sony's newly released My Daily Clip for Apple mobile devices. Empathy's strategic placement has paid off. While other agencies have struggled through the economic downturn, Empathy's growth is impressive: in 2009, company revenue was $8 million, in 2010, revenue jumped to $12 million, and this year's projections show more of the same.

Empathy's low profile is going to have to change, says Labick, whose staff spends the great majority of its time on client campaigns, not self-promotion. "We are growing and we need people. We don't want to open offices everywhere. We want people to be based here, and have lives here."

Labick attributes Empathy's success to deep partnerships within the industry, working closely with developers and software companies to deliver innovative channel solutions to clients. Earlier this year, SmartCEO Magazine selected Empathy as a Future 50 Company in recognition of its tremendous employee and revenue growth over the past three years.

Source: Kevin Labick, Empathy Lab
Writer: Sue Spolan

In the spirit of Philly's other well-known celebrations like Beer Week and Restaurant Week, one of the main goals for Philly Tech Week, happening April 25 to 30 in locations across the city, is to have fun. Organized by Technically Philly, the week is meant to connect the many different segments of the Philly technology community, from hackers to Comcast and everyone in between, according to TP co-founder Chris Wink.

At this point, there are about 35 events on the schedule, with more to come. WHYY will serve as headquarters. Wink says the media outlet will host a daily lunchtime speaker series throughout the week, as well as the final big event Friday night. Tech Week coincides with two other major citywide happenings: The Philadelphia International Festival of the Arts (PIFA) and The Philadelphia Science Festival. As a result, says Wink, some gatherings will carry all three labels, such as Augmented Reality Check: Seeing The Future Now, looking at the intersection of art, technology and science, to be held at the Philadelphia Museum of Art on April 26.

Another exciting Tech Week gathering is The Future of Music featuring musician and producer RJD2, coordinated by Tayyib Smith, owner of Little Giant Media, which publishes two.one.five magazine. Smith hopes to draw like minded people actively engaged in creating, promoting and distributing music to envision the role technology will play in the future of music. "I am an analog person who is fronting like I am digital," says Smith, who hopes to get as much out of the discussion as any of the other attendees.

Local firm Azavea, which builds geographic analysis software, happens to be rolling out several projects that same week, and plans to show off the brand new goods. "One is Philly Tree Map," says President and CEO Robert Cheetham, whose goal is to create a crowdsourced urban tree inventory. Two other Azavea projects, Open Data Philly and PhillyHistory.org, will be showcased during Tech Week.

For those who have ever fantasized about going ballistic on your devices, be sure to attend the Office Space Printer Smash, co-sponsored by Nonprofit Technology Resources and The Hacktory. As the title indicates, participants will be encouraged to turn unrecyclable printers into a pile of mangled plastic and metal.

Source: Christopher Wink, Technically Philly, Tayyib Smith, Little Giant Media, Robert Cheetham, Azavea
Writer: Sue Spolan

Flying Bytes is a roundup of innovation nuggets from across the region:

OPEN UP TO ART
The second annual Art in The Open exhibit has been announced for June 9-12, 2011. The citywide exhibit features a juried selection of artists who will create site specific work along the Schuylkill Banks, from Bartram's Garden in Southwest Philly, and as far north as the Fairmount Park Waterworks. The result is a giant outdoor studio, with art stations for the public to get into the creative process. AIO co-founder Mary Salvante reports that all 2011 artist applications have been received, and the 40 winners will be announced shortly.

A CANAL PROPOSAL
The Manayunk Canal Towpath is about to get an art facelift. The Mural Arts Program, in association with the Manayunk Special Services District (MSSD) and the Manayunk Development Corporation, is calling for proposals to transform the disused canal into a temporary public art location with a focus on sustainability, incorporating water. The canal is the last surviving segment of a waterway that once ran as far as Schuylkill County, bringing coal from the mines into Philadelphia. The installation will coincide with this September's Manayunk Eco-Arts Festival. For more information, send email here.

MALVERN GETS 'SOFT
This week Microsoft opened a new 17,500 square foot Technology Center in Malvern. In attendance at the opening ceremony were Pennsylvania governor Tom Corbett and Microsoft CEO Steve Ballmer. The Philadelphia area tech center is the tenth in the United States, and joins 21 similar technology centers globally. According to Microsoft, "the center is designed to help companies throughout the mid-Atlantic region improve their use of technology to grow their businesses, add jobs, and strengthen their local communities."

PHILLY'S GONE DIGITAL
Digital Philadelphia and Code for America reports that our local team of fellows is working hard to get government data to citizens. Jeff Friedman says the Philly CfA team conducted over a hundred interviews in February, polling government and city workers, civic leaders including heads of non-profits, block captains, civic developers, and citizens. CfA Philly also held three Friday "hack" events to encourage local developers to engage with government data, an Open Data Forum with help from Young Involved Philadelphia, Technically Philly, and the City, and an open data camp where developers built out four functional mini-apps based on city data.

Source: Mary Salvante, AIO; Microsoft Technology Center, Jeff Friedman, CfA Philly
Writer: Sue Spolan

It's 2011. Do you know where your power is? With the expiration of Pennsylvania power rate caps at the start of this year, state utility customers are searching for alternative providers. If you are all about clean renewable energy that's local and sustainable, Community Energy provides 100 percent Pennsylvania generated wind power, and it's expanding to provide solar as well.

The Radnor-based company, founded in 1999, began selling retail wind power to commercial customers ahead of state mandates, enabling Community Energy to build demand for the construction of its own wind projects in Pennsylvania as well as in New Jersey. "In 1999, there were a total of 10 megawatts of wind power east of the Mississippi," says Jay Carlis, Vice President of CEI's Retail Division. Texas boasts two of the world's largest wind farms, and California is not far behind. Carlis reports that in the past year, CEI experienced strong growth and has doubled in size, thanks largely to the addition of solar energy to its offerings. After CEI's initial foray serving commercial clients such as Carnegie Mellon University and Giant Market, CEI added residential clients to the roster, and then partnered with utility companies, enabling its reach to include the entire northeastern United States.

While the Pennsylvania PUC has created PA Power Switch, an easy to navigate website that helps customers shop for energy, Carlis says the site leaves out some vital information. "Most people don't understand the complicated aspects of the market. If you want wind power, and it's coming from Texas, the grids don't even connect," says Carlis. Rather, utilities are dealing in tradable Renewable Energy Certificates. For someone living in Pennsylvania, he says, there's a lot of benefit to having wind in the local grid, including a future price edge benefit. "Twenty years from now, if all of Pennsylvania is buying from Texas, Texas will look good, and it won't make a bit of difference for Pennsylvania. It's important that people understand the implications of their choices."

Source: Jay Carlis, Community Energy
Writer: Sue Spolan

A suburban boy is moving to town. Milkboy, one of the area's most beloved coffeehouses, is expanding from the Main Line to the Midtown Village section of Philadelphia, hiring a projected 20 new employees. Milkboy began in 1994 as a four-track cassette recorder and one microphone, growing into a recording, communications and promotional powerhouse, with two cafe/live music venues in Ardmore and Bryn Mawr.

Now Milkboy takes the party downtown, opening a multilevel bar and restaurant at 11th and Chestnut in Center City this spring. The venue will have two floors, with a fully stocked bar downstairs, and a stage upstairs. Milkboy co-founder Jamie Lokoff estimates capacity at 150 to 200 people, and of the food, he says, "Just because you're going to see a show in rock club, you won't have to sacrifice what you're eating." Milkboy is in talks with some of the city's best known chefs. "It's a lot more than what we can do in Ardmore," says Lokoff, "and it will be more geared toward a rock club environment."

Construction has been beset by the unexpected. "The owner of the building terms the area 'the hole in the donut,' " says Lokoff, who explains that the leased property, which couldn't possibly be more central, was lacking both a gas line and a telecommunications cable. Passersby to the Ardmore coffeehouse may have seen union picketers lately. Lokoff explains that the building owner, not Milkboy, hired the contractor. While several unions are represented, the contractor chose not to employ workers from the Carpenters' Union. Because of that hiring choice, says Lokoff, representatives are picketing Ardmore with signs reading, "Shame on Milkboy Coffee." Milkboy maintains a sense of humor about the controversy, selling Shame on Milkboy Coffee T-shirts. Lokoff says the Philadelphia location should be open late spring 2011.

Source: Jamie Lokoff, Milkboy
Writer: Sue Spolan

It all started over a disagreement about who was going to use the car. Mt. Airy resident Meenal Raval and her husband Afshin Kaighobady had proudly downshifted from two cars to one, and that's when the couple purchased their first electric bike to navigate the hilly terrain of the neighborhood. But a two mile ride to work took an hour, reports Meenal, because people kept stopping her along the way to ask about her unique form of conveyance.

"We realized no one was selling electric bikes in Philly," says Meenal, who purchased that first bike out of state. Meenal and Afshin put their life savings into Philly Electric Wheels, or PHEW!, and opened their first store at the corner of Carpenter Lane and Greene Street, right across from Weavers' Way Co-op. The response was even greater than anticipated. Not only was PHEW! selling new bikes, but all those people who had bought bikes elsewhere dusted them off and brought them in for repairs within the first month.

With continued support for the only bike shop, electric or manual, in West Mount Airy, Meenal and Afshin soon grew out of their original space. Today is the grand opening of their expanded shop at 7102 Germantown Avenue, which boasts a larger retail area with both electric and non-electric bikes for sale, more storage, more space for repairs, and increased foot traffic. Meenal says that because the new shop is on two transit lines, bikers can hook their wheels onto a SEPTA bus, drop in for repair, and then ride on home. The new shop also serves an expanded clientele, as Germantown Avenue is the dividing line between East and West Mount Airy.

Source: Meenal Raval, Philly Electric Wheels
Writer: Sue Spolan

Flying Bytes is innovation nuggets from around the region:

CALLING ALL FRANCOPHILE JETSETTERS
Get your beret and cafe au lait. This summer, US Airways starts direct flights from Philadelphia to Quebec City. The daily, year round service begins June 2 and offers three nonstop round trip flights. The quick trip to the Quebec capital is under 2 hours each way.

THE LONG AND $HORT OF IT
Turner Investments of Berwyn announced the launch this week of three alternative mutual funds that employ hedge fund strategies. The Medical Sciences Long/Short, the Market Neutral and the Titan Fund all rely on diversified long and short investments. Matt Glaser, who manages the Market Neutral, says the funds seek to deliver superior risk adjustment return for clients. "Post financial crisis investors are looking for ways to mitigate risk and lower volatility, so hedge funds, and mutual fund vehicles are here to stay."

EARLY TAKEOFF
Drexel University engineering students will be working on Boeing projects, thanks to a long term agreement signed this week between CDI-Aerospace and Boeing. Through the school's co-operative education program, students will be working on structural designs, software conversions and stress analysis for the CH-47 military helicopter, the V-22 Osprey vertical takeoff and landing aircraft and the Boeing 787 commercial transport aircraft.

STEAMPUNK ACTION
The Kensington Kinetic Sculpture Derby is back for its 5th year, and organizers have put out a call for entries. Last year, participants crafted a bicycle powered steam engine, a conveyance that catapulted paint filled balloons onto a canvas, pirate ships and dragons, all foot powered. If your passion lives at the intersection of biking and art, visit the Sculpture Derby's home page for guidelines and registration forms. The event takes place May 21, and submit your entry form by April 15 to get free T-shirts for your team.

Source: USAirways; Henry Pyatt, Kensington Kinetic Sculpture Derby; Matt Glaser, Turner Investments, CDI
Writer: Sue Spolan

It's happy hour somewhere, and LocalWineEvents.com wants to help you get your prosecco on. The Valley Forge-based service offers free wine event listings in 500 cities around the world, including the greater Philadelphia area. Eric Orange, LocalWineEvents.com CEO, used to sell wine for Paterno Imports. He was living in Denver, Colorado, where he presented the Paterno product line to restaurants, retailers and ski resorts. Setting up tastings and dinners was part of the marketing plan, but getting the word out was the big challenge. After commiserating with fellow wine merchants about a dinner where only six people showed up, Orange realized two things: one, that he was not alone in needing a powerful wine promotional tool, and two, that the world wide web was the perfect way to connect wine enthusiasts with wine sellers.

Today, The Juice, LocalWineEvents.com's twice-a-week newsletter, goes out to 136,000 subscribers worldwide. The service has just launched location-based mobile apps for iPhone and Android, and a mobile friendly site for other smartphone users. LocalWineEvent's Facebook page boasts 30,000 fans.

The LocalWineEvents.com listings provide details on event theme, date, time and location, and include a fairly large radius. For example, Philadelphia oenophiles get event information for New York City and Wilmington in addition to home town happenings.

While listing and searching are free, and the privately held LocalWineEvents.com relies on multiple revenue streams, from fees for featured listings to banner ads. "In my view, I have created the perfect Internet business model," Orange says, citing a cycle of consumer generated input and constant updates generating perpetual return traffic.

Source: Eric Orange, LocalWineEvents.com

Writer: Sue Spolan

From bars and tone to brick and mortar in a matter of months, PhillyCAM, the city's new public access television station, is moving to permanent headquarters in a former photography studio in Center City. While PhillyCAM, which is short for Philadelphia Community Access Media, took 27 years of activism to establish, it's about to set down roots at 7th and Ranstead, just a block west of Independence Mall.

Back in the 1980s, when the city's cable providers moved in, franchise agreements called for dedicated public access channels. But it took years of grassroots efforts to make the bandwidth a reality. In October 2009, with Gretjen Clausing taking the lead as Executive Director, PhillyCAM began broadcasting on Comcast and Verizon, and in mid 2010 opened up a temporary facility at The Painted Bride in Old City. With a growing roster of 230 member contributors, Clausing says PhillyCAM's programming schedule now runs 24 hours a day, 7 days a week. Premiering this week are two youth produced programs: Girls Talk TV and the 30 minute drama Double Lives.

Membership, open to all area residents, provides programming privileges. Any member can submit a program, says Antoine Haywood, Membership and Outreach Director. In order to use cameras and editing equipment, members become certified through workshops, or by placing out with a qualifying exam.

PhillyCAM facility will boast an express studio for live shots that's visible from the street, a commons, a media lab, editing suites and a 1,000 square foot sound stage for larger productions. The project, designed by Center City's Metcalfe Architecture, is set to begin within the next few weeks, and scheduled for completion in June.

Source: Gretjen Clausing, Antoine Haywood, PhillyCAM
Writer: Sue Spolan

There will be no screenings of Signal 30 at StreetSafe Driving Academy, a Main Line-based startup that aims to bring driver's ed into the future. Meg Kramer, CEO of StreetSafe, says teen driver education hadn't changed in the decades since the shock documentary was made, even though the world of the open road has undergone dramatic transformations. Kramer says the level of distraction is just getting worse, with cell phone conversations, texting while driving, and increased road rage.

"Ninety percent of people rate themselves as good or above average drivers, but that can't be right," says Kramer, citing "horrible national statistics. For example, we lose about 5,000 teen and 40,000 adult drivers every year, and the cost of teen accidents alone to the the insurance industry is estimated at $34 billion."

StreetSafe offers a comprehensive approach to teaching the lifelong skill of driving. Field trips, guest speakers, off-duty police officers as trainers, and a fleet of clean and safe vehicles round out a curriculum that does not come cheap, but, says Kramer, "When you think about driving as a skill our kids are going to rely on every day of their lives, shouldn't driver's ed be more effective and a positive experience?"

The StreetSafe basic training package includes 30 hours of accredited classroom training and three private coaching sessions out on the streets. Four new teen classes begin this week at its Bryn Mawr headquarters, The Shipley School, Episcopal Academy and Germantown Academy, and registration at all locations is open to all teens, regardless of school affiliation. StreetSafe provides students with DriveSquare, a virtual reality driving simulator and also offers adult driver training and packages for commercial and fleet drivers.

Source: Meg Kramer, StreetSafe Driving Academy
Writer: Sue Spolan

Job prospects for Philadelphia's professional temps are on the way up, suggesting that the larger employment market is gaining strength. The Q4 Yoh Index of Technology Wages was just released, and Joel Capperella, Yoh's Vice President of Client Solutions, is optimistic about the future of Delaware Valley wage earners. He reports that the Philadelphia market is on an even more positive upswing compared to the U.S. data; the number of jobs filled "ended up the year at 5 percent higher," and in technical professional wages, the December 2010 wage rate was five percent higher than in December of 2009. Capperella, who writes The Seamless Workforce blog for Yoh, the global Center City-based staffing firm, terms it a record year for temporary placements.

Having a temporary instead of full-time assignment can feel somewhat unstable, although Capperella asserts that the stigma is being lifted as job seekers find that short term assignments allow them to try out a job without the long term commitment.

"If you're a degreed professional, temporary employment gives you the flexibility to test the waters, gain new experience, and develop skills on the side." Yoh provides its temps with benefits and full time employee tax status, rather than the more common 1099 independent contractor status, thereby alleviating some of the stress of short term placement. Says Capperella: "In this region, you have to be the steward of your own opportunity."

The Q4 Yoh Index is a broad, nationwide assessment of employer demand for highly skilled workers. At the end of 2010, figures "turned positive after retreating for all three months in the third quarter, with hourly wages jumping 4.31 percent from November 2010 to December 2010."  Yoh has been tracking the wage movements of professional level temporary employees since 2001. Yoh, which is a Day and Zimmermann Company, places professionals in engineering, life sciences and technology jobs.

These days, most businesses fit into one of two categories--brick-and-mortar businesses and online cyber shops. And from the look of Pure Fare's 21st Street location, the Rittenhouse neighborhood is soon in for another sustainable cafe. But partners Kriti and Kunal Sehgal and  have something far more innovative in mind.

With PureFare.com, the Pure Fare team hopes to help customers monitor their eating habits and keep track of local food. The My Fare program would allow customers who live and work in the neighborhood to use a swipe card, keeping track of meals at Pure Fare. PureFare.com then offers detailed nutritional information for all purchases. Customers can also enter food items from other places into this online food log, helping Pure Fare's health nut customers have a more intuitive view to encourage healthy eating.

"Our goal right now is to cater to the breakfast and lunch crowd," says Pure Fare co-managing partner Kunal Sehgal. "It is a place where you can come to get a sandwich or a cup of coffee but we also offer these other features."

The owners say they have plans to make the building more sustainable as well, using low-impact lighting and composting in the kitchen. But the web tools are what set them apart. Sehgal says they even held up the opening until early 2011 to make sure they got the website just right.

"We are working on the design of the space but also making sure that everything we do is supported by the website," says Sehgal. By very effortlessly tracking what you are eating, we can track your (body mass index), health metrics and we are able to engage the user in a way that has never been done by a fast-casual brand."

Source: Kunal Sehgal, Pure Fare
Writer: John Steele

When Cindy Gruenwald started Doylestown's Creating Community magazine 17 years ago, the term "going green" hadn't yet  taken over the American lexicon and Al Gore was famous for simply being the Vice President. Creating Community was launched with a very specific community in mind; those interested in healthy living, sustainability and personal fitness. All these years later, the community is stronger than ever, leading Gruenwald to take her green guidance to the next level. Her new dating website, ANaturalAffinity.com, matches singles with similar interests in leading a healthier, more active and more environmentally friendly lifestyle.

"All of my single friends, no matter how crunchy granola they may be, were doing online dating because they found it hard to meet other single people" says Gruenwald. "And then, in doing online dating, they go on Match.com and there aren't enough like-minded people. Or they go on GreenSingles.com but there are not many people in their area. People who are interested in this range of things, it is generally not a casual interest like loving German Shepherds. These are really cornerstones of someone's lifestyle."

For fans of a more active lifestyle, there are groups and events calendars so dates are built right into the social fabric. The site even offers a list of conversational topics and access to message boards so you can chat before you date. Gruenwald announced the site this week with the hopes of going live January 1. In the meantime, Creating Community is looking to hire two staffers to help manage the site going forward, so that all the features work as they should.

"People want to connect with other people in their area," says Gruenwald. "The range of topics is the thing, really, the range of interests we have put together really drives people."

Source: Cindy Gruenwald, ANaturalAffinity.com
Writer: John Steele

Philadelphia Brewing Company's newest "Select Series" brew Harvest From The Hood is known as a wet-hop ale. When hop flowers are harvested, they are traditionally dried so that they can be shipped to breweries across the country. But with wet-hop ale, you get the hops into the boiler within 24 hours of the harvest to get the maximum flavor. PBC is located in Kensington, where there isn't a hops plant for 3,000 miles, but these beer barons weren't going to let a little thing like that stop them.

Through a partnership with the urban agriculturalists Greensgrow Farms, PBC brewers grew the hops on urban farm space both in their own courtyard and on Greensgrow's farmland, creating the world's freshest wet-hop ale and bringing a new brewing style to the table this harvest season.

"When you think about how things were marketed years ago, everybody bought something from their neighborhood," says PBC sales rep Tony Madjor. "Even with beer, especially in the Northeast, all the breweries were very regional and, in some cases, just in their own neighborhood."

Harvest From The Hood is the first beer in the PBC Select Series, a group of high-concept brews PBC hopes to offer seasonally while it works on its next great "session" beer.  On November 15, the company celebrates the release of Winter Wunder, a spiced ale containing plums, dates, cinnamon, allspice, clove, and a sprinkle of ginger. Mid-December will bring Shackamaximum, a chocolate imperial stout. And Kilty Pleasure, a Scottish ale, comes in January. These seasonal offerings will toy with local tastebuds, offering an endearing seasonal treat as well as sparking the creativity for PBC brewers.

"We are only approaching our third full year of brewing so we are looking at where the market is going but also looking at styles that we want to make," says Madjor. "We would like to keep this around though and have it come out every October.

Source: Tony Madjor, Philadelphia Brewing Company
Writer: John Steele

With unemployment hovering at 9 percent nationally, there have been hundreds of theories posited for how we have created the first "jobless recovery" in our history. Have you ever thought maybe people just aren't good at job hunting? A group of Chester County development professionals have. They launched HireOneCC.com, an online community where employers can pledge to hire at least one local worker in the next year and employers can find the companies who are hiring.

"There are 18,000 people currently unemployed in Chester County and a lot of them have advanced degrees and are really struggling trying to find new jobs," says project director Stan Schuck. "Our hope is that we can put the right resources together to get them the right set of skills or put them in touch with someone who is indeed hiring. I think traditional ways of getting jobs--blindly sending resumes out--just aren't working today."

Hire One was founded as an employment task force last July after Joseph's People president Cheryl Spaulding, who heads the faith-based social organization, contacted local development officials from the Chester County Economic Development Council about getting business involved in hiring. Since launching the site a week ago, eight businesses have already listed multiple available positions and pledged to not only hire one local employee but reduce worker reduction plans by 2.5 percent.

"In order to do this right, we had to be a resource for both job seekers and employers," says Schuck. "There are companies that don't have the financing they need or can't find people with the right skill sets. We want to make sure we link them up with the right resources."

Source: Stan Schuck, HireOne
Writer: John Steele