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Citizen Effect launches Philly4Philly to raise $250k through 150 citizen philanthropists

The local nonprofit community continues to see new attempts to jumpstart local funding streams.
 
A week after FundingWorks launched its local crowdfunding platform, the latest tool comes in the form of Philly4Philly, a philanthropist mobilization project that aims to engage 150 Philadelphians in philanthropy for a selection of nonprofits. 
 
It is part of Citizen Effect, a Washington, D.C.-based organization that aims to provide "everyday citizens the tools and networks they need to work directly with communities in need."
 
"We think anyone can be a philanthropist," says Fiona Roach Canning, COO & Partner Director for Citizen Effect.
 
Philly4Philly will curate 150 nonprofit community projects in Greater Philadelphia in need of up to $10,000 in funding to become a reality, matching them with 150 citizen philanthropists who will be trained in fundraising through list-building, messaging, social media and offline events. 
 
"We see ourselves as marketing machines for nonprofits," says Nicole Schneidman, Citizen Effect's Strategic Initiatives Manager, who has started engagement with local nonprofits and potential citizen philanthropists and is putting together a team of local interns to work on the project. Citizen Effect launched Detroit4Detroit earlier this year, and to date has 75 citizens committed to raising $140,000 for projects ranging from education to housing and shelter.
 
The organization will formally launch with an event later this month. Nominate a nonprofit here.

Source: Fiona Roach Canning, Citizen Effect
Writer: Joe Petrucci
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