An industry that is responsible for 40,000 jobs and $1.3 billion in spending can be found in every corner of Greater Philadelphia, on stages, the sides of buildings and in museums. Some of the signs of arts and culture's impact on the region are evident, like the wildly popular Mural Arts program. Others are even more noticeable, like the hundreds of homegrown and imported cutting edge events part of the annual Philly Fringe and Live Arts Festival and the thousands of visitors marching daily to the Philadelphia Museum of Art. The Greater Philadelphia Cultural Alliance is a proud advocate for the sector, connecting and strengthening non-profit arts and culture organizations throughout the region. There is plenty of support ,too, like PNC Arts Alive, a five-year, $5 million investment in visual and performing arts. Some of the East Coast's finest performers can be found in the Pennsylvania Ballet and Philadelphia Orchestra, while the region's historical assets are well-represented at hundreds of cultural centers and museums. The Please Touch Museum is a model for engaging children through learning.