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Diner en Blanc lures 3,500 diners to Broad Street

The pop-up dinner, a global phenomenon, was a big hit last week in Philly.

An estimated 3,500 people attended this year’s Dîner en Blanc on Thursday, gathering en masse (and en blanc) on Philadelphia’s Avenue of the Arts.

After a year of planning, anticipation and speculation (and a little help from Project Runway winner Dom Streater), the secret location of the pop-up soiree was finally revealed: Broad Street between Chestnut and Pine streets.

Since the event has a French theme, the Avenue of the Arts was a natural choice, given its Parisian-inspired architecture, from City Hall to the lampposts on Avenue of the Arts...

“Philadelphia isn’t that big of a city, but we’re so busy that we tend not to stray outside of our own neighborhoods or where we work,” Philly native Streater said. “It’s nice to have that surprise, and just not even knowing where it’s going to be — you show up and experience new surroundings and see a part of the city you never saw before, which is helpful.”

Original source: Philadelphia Business Journal
Read the complete story and check out video here.
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