Ad Age goes behind the scenes of Jay-Z's big announcement on Monday, which aims to breathe new life into the old Budweiser Superfest music series.
Rebranding the event "Made in America" is a play on words: It underscores the Anheuser-Busch brand's American heritage, as well as a song featured on Jay-Z's 2011 album with Kanye West, Watch the Throne.
Company execs say this is part of an effort to target a younger, more multicultural demographic.
Original source: Ad Age
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