The Talent Dividend is a calculation of how much economic impact college grads have on a city. By increasing the number of college graduates in Philadelphia by one percent of our population, $4.4 billion would be generated in personal incomes, or revenue. That's like attracting Google to this region. The best way to measure the economic success of a city is per capita income and the simple most direct connection of per capita income is college attainment, says CEOs for Cities, the group that created the Talent Dividend initiative.